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27
Feb'08

Official Obay campaign website

   Posted by: thebruce

Official details are now available about the campaign at CollegeOntario’s Obay website: WhyCollege.CollegesOntario.ca

“The first half of the campaign was a huge success. Before the teaser phase had ended, the campaign had received extensive news coverage including reports from Global National News, Toronto Star, 24 hours and NOW Magazine, as well as hundreds of other articles and blogs – all dying to find out who was behind the supposed new drug, Obay.”

The site displays the four distributed ads, and also links to the youtube profile “ObayCamp” containing three ads being shown in cinemas.

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Categories: Viral General

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