To Obay or not to Obay?

   Posted by: thebruce

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Mysterious pharmaceutical-style ads for “Obay” popped up for a few weeks in bus shelters and streetcars and various other banner locations throughout Ontario in late February. By themselves, they are somewhat controversial, tongue-in-cheek, and indescript, save for a fleeting reference to “the makers of WhyBecauseISaidSoTM“. – No websites. No actual trademarks. No real product.
Here’s the timeline, after the initial appearance of the ads:

“Thankfully, Obay isn’t real.” – Phase 2

To view a collection of photos, visit the Flickr Obay pool, or check the direct search for “Obay” images on Flickr.


Categories: Viral General

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