28
Jul'08

Comic-Con 2008: Resistance is viral

   Posted by: thebruce

Resistance 2

During Comic-Con 2008 in San Diego, many, many things happened.  Viral drops are a growing trend at events such as this, and Year Zero’s headline-making flash-drive-in-bathroom stunts at Nine Inch Nails concerts seems to have opened the ‘flash-flood’ gates.

A number of reports have streamed in of people receiving USB flash drives for various exhibitors – one of which was Sony’s upcoming Playstation 3 game, Resistance 2 – the sequel to Resistance: Fall of Man.

Sony launched their ARG / viral campaign back on July 1st, with a “Popular Technologies” flyer ad in Gamepro magazine, which directed people to GetAWarJob.com.  Since then, numerous videos and content and a few other websites have appeared or been discovered.

But this week at Comic-Con, a few lucky attendees managed to take home a special “America First – America Only” flyer, and a USB flash drive loaded with an image and a video.  The flyer was primarily intending to direct people to AmericaFirstAmericaOnly.com.

But thanks to an unfiction community member, celina63, I managed to acquire the contents of the flash drive.  Neither the image nor the video were ‘new’, at least to the online community already following the campaign, but rather intended to draw Comic-Con attendees/bloggers into the campaign.  The image and video are shown below.

As the video explains, Cassie (Katee Sackhoff!) has been commanded to select individuals from a group of soldiers, who have been transferred to a secret base in Alaska, to undergo a top secret medical experiment – an injection supposedly related to an outbreak of influenza.  But the moral toll the decision is taking on her is too much, and she enlists the help of the online community (hey this is an alternate reality – they had internet in 1950!) to make the decision.

Test subject #2 (the first, shown in the video, was Pvt. Joseph Capelli) has been chosen already – the voting results led to Channing Brown becoming the next injectee.  He was informed on Friday (July 25), and the results of the injection will be made known tomorrow (July 29).
What will happen?

Resistance has a hefty back-story built up from the first PS3 game and other media.  The Resistance 2 ARG looks to expand on the events taking place between the first and second game.

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42E

Categories: ARGs General, Rabbit Hole, Video games

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