While we eagerly watch the Enterprise being built on Earth, awaiting the day when that welder gets tired or just runs out of metal to weld, lots of nuggets are being revealed from other locations about J.J. Abrams’ upcoming film.
- Intel’s been busy with their Star Trek / Intel branded Star Trek experience at BoldlyGo.Intel.com, revealing a load of exclusive eye candy.
- And the official website StarTrekMovie.com has just recently been updated with a wealth of new content to boot.
On December 15th, Paramount announced that Star Trek would arrive in theatres May 9, 2009, and be presented in in IMax.
Approximately one year ago, the viral campaign for The Dark Knight called Why So Serious (a phrase of the Joker’s that still sends shivers down my spine!) had fans flocking to specially selected IMax theatres across the continent to view the movie’s prologue (the 8 minute intro sequence) in pure, specially filmed, IMax glory.
So while you tap your fingers at the “viral” NCC-1701.com, and wonder what JJ Abrams has up his sleeve for Star Trek marketing (if anything!), take a gander through this press release.
J.J. Abrams’ Vision of the Greatest Space Adventure of All Time to Run in Select IMAX Theatres
LOS ANGELES, CA, December 12, 2008 Paramount Pictures and IMAX Corporation (NASDAQ: IMAX; TSX: IMX) today announced that Star Trek, directed by J.J. Abrams (“Mission: Impossible III”, “Lost” and “Alias”), will be simultaneously released to both IMAX® and conventional theatres worldwide on May 8, 2009. Star Trek, which chronicles the early days of James T. Kirk and his fellow USS Enterprise crew members, will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. Paramount Pictures will be the exclusive distributor of the film to IMAX theatres worldwide.
Star Trek is one of the world’s most successful science fiction entertainment series and media franchises. Created by Gene Roddenberry, the Star Trek phenomenon has lead to six television series, ten feature films, dozens of computer and video games, hundreds of novels and fan stories, as well as a themed attraction in Las Vegas. Star Trek has also inspired a following of millions of “Trekkies” of all ages that span across the globe.
“We’re excited to share the enhanced IMAX version of this film with the millions of dedicated fans who have been anticipating this release since production began,” said Rob Moore, Vice Chairman, Paramount Pictures. “The IMAX Experience adds that extra level of excitement to an already action-packed film, giving moviegoers a premium ‘event’ at the multiplex.”
Added J.J. Abrams, “I’m thrilled that audiences will be able to experience this new, epic world of Star Trek with an incredible cast and mind-blowing visual effects on what is, obviously, the most remarkable film format in the world.”
“Star Trek combines top Hollywood story-telling talent with space exploration, and each is very conducive to The IMAX Experience,” said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. “Expanding our relationship with Paramount Pictures to include this film strengthens our 2009 slate, and with the continuing rollout of digital IMAX theatre systems, we will be able to offer the fan-base more locations to experience the epic first journey of the USS Enterprise in the most immersive way.“
“Both Star Trek and IMAX have taken audiences to far away places they would normally not be able to go, and in this case, it’s space the final frontier,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “J.J. Abrams has created a powerful movie that has fans worldwide feverishly anticipating its release. We are thrilled to partner with Paramount Pictures to bring J.J.’S exciting vision of this incredible space adventure to IMAX screens.”
From director J.J. Abrams and screenwriters Alex Kurtzman & Roberto Orci (“Transformers,” “MI: III”) comes a new vision of the greatest space adventure of all time, “Star Trek,” featuring a young, new crew venturing boldly where no man has gone before. Star Trek explores the early Starfleet careers of future Enterprise officers Kirk (Chris Pine), Spock (Zachary Quinto), Scotty (Simon Pegg), Amanda Grayson (Winona Ryder), Uhura (Zoe Saldana), McCoy (Karl Urban), Sulu (John Cho), and Chekhov (Anton Yelchin). A Romulan, Nero (Eric Bana), and a much older Spock (Leonard Nimoy) are influences, as well as Captain Pike (Bruce Greenwood), the first captain of the USS Enterprise.
About IMAX Corporation
IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world’s best movie presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR, technology. IMAX DMR is the Company’s groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX’s renowned projectors display crystal-clear images on the world’s biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2008, there were 320 IMAX theatres operating in 42 countries.
IMAX®, IMAX® 3D, IMAX DMR®, IMAX®, MPX®, and The IMAX Experience® are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.
Maybe a few rounds of Slusho will give a boost to those construction workers…