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Archive for July, 2011

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Via @Wikibruce on Twitter: (Jul 29 11:41am)

Now playing #ARGs Failtech, Glass Heaven, Foundonthetape, The Inside Experience http://wikibruce.com/2011/07/now-playing-failtech-glass-heaven-foundonthetape-inside-experience/

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29
Jul'11

Now playing: Failtech, Glass Heaven, Foundonthetape, Inside Experience

   Posted by: thebruce

Wondering if there are any ARGs running that you might want to  heck out? Here are just a few that are currently running, from grassroots fiction to new promo campaigns, thanks to community members who’ve provided some basic details to help catch up:

Fail Technologies

duke9509 from Unfiction says:

Failtech is in its 2nd episode right now, but it all started with a tip about a Google ad asking for help and pointing to failtechnologies.com. (the episode 1 version can be seen at e1.failtechnologies.com)

From there, it seemed at first that we were dealing with an A.I. gone nutso (think GLaDOS, HAL, or InterdimensionalGames’ “Henry”), and that we were communicating with an employee trying to stop it all – that would be Genus Orein. He had us working through the security levels of their remnant website trying to help them reach “L10″ (level 10) in their facility at Antarctica so we could reboot- or otherwise work on the A.I. LAINSY (Logical Artificial Intelligence Networked SYstem).

We found that Genus is one of the higher-ups in the company, and he was at the facility along with Dan who became our contact. Dan’s on the Board Of Directors, and Genus runs a division. Soon we discovered that LAINSY’s screwed up security system was tampered with. Genus was trapped in a bomb containment unit due to incomplete lockdown protocols, but eventually managed to escape. The protocols were reset, and Episode 1 ended.

With episode 2 came the introduction to Scimitar. Later determined to be Alex Sword, the head of the BOD, he had been working with Genus and several others to reset LAINSY so that some special code could be run which would re-enable her to accept a blocked-off command. He was never more specific than that. Genus has apparently also been hearing voices, and Alex hinted that they were aliens. A couple of players ended up “splintering” from the group, fulfilling Dan’s request to reboot LAINSY. This powerdown caused a) biohazardous materials spilled during the facility lockdown to be released into more of the facility, and b) LAINSY’s security mainframe to flood.

Eventually, Alex put together a team of his own and went to Antarctica to find Dan and his crew safe and sound due to the warnings they’d received. Their two teams put on HAZMAT suits and went down through the contaminated facility to drain the water around LAINSY which was now boiling from the core meltdown caused by the accidental “unplugging” of some of her components. Fortunately, they were able to drain the water and salvage enough working hardware to initiate a crippled boot, and also to stabilize the core.

Sometime during these events, Genus began a strange blog at genusorein.blogspot.com which seems to show nothing but very cryptic drawings and hinting at some sort of coded language.

Glass Heaven

Jain from Unfiction says:

Last Saturday (July 23rd) the mysterious blog of William Jakobsen was discovered at GlassHeaven.org. Among other oddities, such as Will’s dog being stolen and replaced by an identical dog, the journal entries revealed a strange religious flyer found in Will’s attic. After decoding the mysterious writing and corresponding with an email address on the flyer we were given tasks to complete in order to earn the three pillars: Joy, Life, and Purity. Once these tasks were completed, the first of the new generation were born. Now we strive to learn more about each other, the Glass Heaven, and the Crystalline Lord. But it’s not all fun and games as an unknown ex-member of the church is interfering with messages from the Glass Heaven warning us of danger.

Will’s life is becoming more and more dangerous as well. Strange men in black capes bearing the prism-like logo of the church are delivering letters of warning to Will’s mailbox. His friend Lizzy is now a new generation member of the church.  And he still hasn’t found his dog.

Foundonthetape

Paraphrased from the ‘story-so-far’ posted to its Steam community group:

A YouTube channel (foundonthetape) is found with a very unusual video, and four days later another video is posted.

4chan and Reddit are on it, and a code in the middle of one of the videos is solved. It’s a hex string that resolves to “tinyurl.com/BVU-800″ which leads to a downloadable Halflife: Episode 2 map.

This source map is a singular room (img) with a camera at a fixed location. The player is not a fixed entity and can wander about, knocking over objects etc. Moving into the door at the edge of the room leads to a picture and plays an EXTREMELY loud sound file (typically known as a “screamer”).

Due to the attempted actions of an unsuccessful gamejacker on Steam, another hex code was placed on the foundonthetape channel which resolves to “foundonthetape@gmail.com email 10.7mb”. Sending an email to this address results in an automated reply of: “stuck im stuck im stuck im stuck im stuck http://www.megaupload.com/?d=3JLYPG9M”. This MegaUpload file is another HL:ep2 map, this time a relatively large tunnel maze with various scripting inside.

The Inside Experience

From Lysithea at Unfiction:

Christina Perasso, a self-described Jack-of-all-trades, has been kidnapped. The last thing she remembers is chatting with her Mom, Cathy Perasso. Three days later she woke up feeling like she’d been drugged. Trapped in a spacious single room bedsit with high ceilings, Christina’s only link to the outside is a laptop. The kidnapper is controlling just about everything including the power, water, food and internet connection. Grainy webcam snapshots posted to Christina’s Facebook Wall add veracity to the story. Examining these photos leads to a few in-game websites.

In Episode 2, some federal agents raid the physical location of Christina’s IP address. Instead of a girl they discover a plastic mannequin holding a router and a postcard. A short puzzle trail with more creepy poetry hidden in the source code is uncovered at 332811.com

The product placement of the Intel-powered Toshiba notebook in this game has been well done. The main character has excellent reason to become increasingly attached to the computer.

The Inside Experience is playing out on Facebook, youtube, twitter, phone and email. The PMs have three basic rules which boil down to TINAG: “have fun with the experience, but the characters don’t know that they are in a movie so please don’t tell them” Many players are hopeful that their Facebook posts will end up in the final movie. As a result, almost everyone is posting in character.

 

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Categories: ARGs General, Grassroots, Miscellaneous Products

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Via @Wikibruce on Twitter: (Jul 27 3:59pm)

“it’s really wild to see what people can do when they work together” 8-3-11 mystery revealed: http://8-3-11.info/Water.html /via @Merzmensch

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Via @Wikibruce on Twitter: (Jul 27 12:47pm)

*New #countdown alert! Aug 21 10:43am* What is The Darkest Puzzle? http://thedarkestpuzzle.com #ARGs #Cloudmakers?

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Via @Wikibruce on Twitter: (Jul 26 6:29pm)

*New countdown alert!!* Go watch it now, it’ll be gone soon! – http://nexushumanus.com #transmedia #countdowns #args

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Via @Wikibruce on Twitter: (Jul 26 6:26pm)

New ARG launch alert! Nexus Humanus: see http://nexushumanus.com and http://societytwins.com /via @vpisteve #ARGs #transmedia

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Via @Wikibruce on Twitter: (Jul 15 2:11pm)

#TestSubjectsNeeded update: Watch /thegenesis, click at the timer – leads to http://survivalcode.com/countdown.htm #ARGs

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Via @Wikibruce on Twitter: (Jul 15 1:46pm)

#TestSubjectsNeeded The Genesis countdown ends in 15 minutes – are you ready? Join us in chat: http://icefly.wikibruce.com/Chat #ARGs #missionicefly

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Via @Wikibruce on Twitter: (Jul 15 12:19pm)

#TestSubjectsNeeded Genesis Countdown – come chat! http://icefly.wikibruce.com/Chat less than 2 hours remain until… next mission? #ARGs

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Via @Wikibruce on Twitter: (Jul 14 8:50am)

Test Subjects Needed: The Genesis Countdown http://bit.ly/rkCbQX (Info and recap) #ARGs #TestSubjectsNeeded #SurvivalCode #MissionIcefly

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14
Jul'11

Test Subjects Needed: The Genesis Countdown

   Posted by: thebruce


This is your time. The world needs you. You must act now, before it’s too late.

On Friday July 15, at 12:00pm Pacific time, another countdown will reach 00:00 – a second opportunity for willing test subjects to volunteer themselves to the cause.  But what’s in store this time?

Previously…

On June 30, the first countdown reached zero opening the door to a hectic nation-wide scramble — a mission labeled “Icefly”. In 15 cities across the United States, over the course of many hours, subjects were directed to specific physical locations in each city at set times, revealed randomly every hour. The first to arrive at each had to complete a task which would allow them to fulfill their portion of the mission — to rescue an Icefly. Watch this road report from one volunteer:

View on Youtube

Recap…

Weeks earlier, mysterious instances of the phrase “TEST SUBJECTS NEEDED” began appearing at the end of 5 Gum TV commercials. Additionally, a number of E3 2011 attendees were handed envelopes containing branded paraphernalia, and print ads for 5 Gum began appearing including in the lower corner a small white wasp-like insect (which is now believed to be an icefly) along with a coded phrase. Whether in the form of morse or a QR code, this message led people to TestSubjectsNeeded.com.

This website hinted at a sensory experiment, one asking for volunteers – test subjects. Users were prompted to complete a word association test, and then asked to sign up and provide contact information and a mailing address. Candidates were then permitted to create a unique, custom badge for their profile.

Following on June 13 at the Bonnaroo music festival in Tennessee, a surreal event occurred. Between concerts, crowds of energetic people were treated to a gentle rainfall of glowing blue blinking lights. It was a scene quite reminiscent of some depicted in various 5 Gum commercials – individuals staring up into large swarming clouds of dots, objects. As the blue lights slowly hovered to the ground, the Bonnaroo crowds picked them up and examined them.  On their wings were QR codes that led to MissionIcefly.com.

View on Youtube

In the days and weeks to follow, subjects world-wide who had signed up at TestSubjectsNeeded.com began receiving packages in the mail from TestSubjectsNeeded.com (package sent to Wikibruce shown at right). Black or silver packaging contained another “icefly” – the origami helicopters with blinking LEDs that fell at Bonnaroo.

By now, MissionIcefly.com had been thoroughly examined. It displayed a timer that was counting down to June 30, at 12:00pm pacific. Once the countdown hit zero, Mission: Icefly began. When these first 15 successful test subjects completed their missions, a URL appeared in a corrupted video leading people to a new location, and a call to action narrated by Terry O’Quinn.

This monologue explains the importance of our senses, and specifically HSP – Heightened Sensory Perception.  The backdrop for the narration is footage of individuals who lead the charge for the discovery and laboratory examination of an icefly that was buried in arctic ice – possibly for untold ages.

Having watched the entire video, users were directed to a chilly arctic landscape, in which stood a single lone door. This door, locked as of this writing, is the frame for a second timer; a new countdown leading to 12:00pm pacific, July 15.

Those 15 volunteers who rescued the iceflies took them home. These mechanical artifacts, when plugged in, began blinking in morse code, SURVIVALCODE.COM — the website that reveals more about … well, what this is all about… sort of.

While this campaign was discovered to be a partnership between veteran ARG creators 42 Entertainment and edgy gum franchise 5 Gum from Wrigley – the full extent of the campaign is as yet unknown. Skepticism about the campaign, as well as wild theories and speculation about its promotional content have run rampant, including hopes for connections to X-Men, Halo 4, even Bungie’s next video game; but they are just that: rampant speculation. Regardless, the project has been met with great excitement from the growing fan community, who’ve also created Facebook fan groups to connect and coordinate.

Prepare…

So, what will happen this Friday the 15th?

With the creation of user profiles on SurvivalCode.com came the revelation of a ‘game’, of sorts. A “Game Code Activation” feature allows users to input special unique codes that are found in specially marked packages of 5Gum. These codes, when redeemed, can be applied towards the collection of “keys”: Constellation keys, or Facility keys. Even their purpose, once again, is still unknown. But with the existence of what appears to be the beginning of a comic-book style story revealed in the form of ‘logs’, these keys may be used to unlock additional exclusive content, answers to mysteries, or perhaps rare prizes.

And what of the mysterious Traelek Institute? Mentioned by name in the initial prelude log comics, it’s believed to be the location of the classroom scene shown in The Genesis video, with Terry O’Quinn’s character appearing as a lecturer. Is it an evil organization? Or a high tech corporation that promises to save the world?

At the very least, if this is simply a promotional campaign for an upcoming 5 Gum flavor, it’s certainly pushing the edge of gum marketing, and has convinced thousands to run out to their nearest gum-selling stores on the hunt for icefly-labeled 5Gum packs. The campaign has been filled with high production quality, the hint of a grander story, a greater mystery and threat to humanity, promises of future events, challenges and puzzles, and of course a recurring appearance by adored LOST star, Terry O’Quinn.  It’s the making of another 42 Entertainment-style mass-market Alternate Reality Game, in the footsteps of The Dark Knight’s Why So Serious?, and Tron: Legacy’s Flynn Lives campaigns.

Test Subjects Needed.
Friday July 15th, 12:00pm PDT...  Will you be the hero human-kind needs to survive?

Perception.
It can’t be measured, proven, or even defined — but it warns us when we’re in danger.
And it’s warning us now.
Human kind is at a crossroads.
If we want to survive, we must heed the call and explore the depths of our shared consciousness.
This is a time for heroes… for seers, for sages.
This is your time. The world needs you.
You must act now, before it’s too late.

  • You can keep up to date with the ARG happenings at Wikibruce by bookmarking and visiting the community wiki:
    Icefly.Wikibruce.com
  • You can also join some of the community in IRC chat on the handy wiki page, or directly at:
    icr.chat-solutions.org:6667, channel #testsubjectsneeded
    (come by the chat especially on Friday at noon pacific time, 3pm eastern, to follow along live with the countdown’s events!)

Additional links:

Community:

Other media coverage:

Test subjects disclaimer:

These are not conventional experiments. Qualified test subjects volunteering their person for sensory based research will undergo enhanced amplifications as sensory reliant human beings. The outcomes of these experiments will provide experiential data on the effects of said studies on the body and mind of test subjects: the very finest and most rigorously obtained data from healthy test subjects chosen for their special capacity for excelling in said experiments. The specific nature and details of these activities will remain strictly verboten to test subjects excerpt at times when it becomes explicitly and unequivocally necessary, such as when the test subject is close to imminent transformational occurrences. Those involved will show an extraordinary commitment, cooperation and discretion in conducting these unconventional experiments, with a peculiar yet outstanding dedication that sets them apart. Following all instruction when and where given throughout the course of this series of experiments will afford test subjects opportunity to open and expand their sensorial faculties and ensure safety during the complete overhaul of their sensory capacities and capabilities. Test subject senses may not function as they are commonly understood to, and therefore may result in accelerated stimulation during, throughout, and indeed long after the conclusion of these unconventional experiments. Please remember that those with advanced understanding of the flexibility with regards to common laws of physics (E.G. gravity, inertia) are kindly asked to refrain fro participating in the unconventional experiment. Necessary parties, such as authorized test subject researchers, scientists, biologists, audiologists, optometrists, or test subjects, anthropologists, on an ad-hoc basis. Also note that we guarantee that no warranties or assurances are or will be provided to test subjects regarding the sensory capacities of any individual qualified as a test subjects, and any association test subjects may find between their experiences during these experiments and such phenomena as: heightened consciousness, sensory euphoria, ambidexterity, reverse color blindness, auditory night visions, tactile revelations, olfactory enlightenment or hair growth are completely coincidental. Adhering to all instructions when and where given throughout the course of this series of experiments will afford you the opportunity to open all doors and unexplored facilities in your realm of understanding. When the counter above hits zero the time will come for you to volunteer your services to the Human Preservation Project. Test subjects are needed now. You are needed now.

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Categories: ARGs General, Miscellaneous Products, Rabbit Hole

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Via @Wikibruce on Twitter: (Jul 13 8:57am)

Honest thoughts from @SynthBio speaking up on his concerns about #MissionIcefly and ARGs: http://bit.ly/rnXYlq

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Via @Wikibruce on Twitter: (Jul 12 4:21pm)

Who is Xan Spencer? Is this a viral site, or a real actor’s home page? Check it out: http://xanspencer.com | Movies.com http://bit.ly/nMOEgl

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Via @Wikibruce on Twitter: (Jul 8 9:35am)

Entertainment community sites, reporters, and influencers #FF @MovieViral @Unfiction @SuperHeroHype @FirstShowing @Something_Awful @G4TV

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Via @Wikibruce on Twitter: (Jul 6 9:46am)

Does #MissionIcefly / #TestSubjectsNeeded / #HumanPreservationProject tell a story? You be the judge http://bit.ly/qTH8Ou #ARGs

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Via @Wikibruce on Twitter: (Jul 5 8:55am)

Australian Interior Authority – Sci-fi ARG? Viral marketing? http://australianinteriorauthority.com.au UF:http://bit.ly/jxWhKC #ARGs

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Via @Wikibruce on Twitter: (Jul 3 1:43pm)

#MissionIcefly ARG wiki is now available – & in desperate need of content! Come help! http://icefly.wikibruce.com #testsubjectsneeded #ARGs

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Via @Wikibruce on Twitter: (Jul 1 3:16pm)

Via @AirhartMedia: the #roswell mystery begins: http://t.co/Nc5x5ad #ARGs

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