Archive for the ‘Puppetmasters’ Category

Elan Lee, co-founder of Fourth Wall Studios and long-time ARG Puppetmaster, recently tweeted that a new paper he co-authored about ARGs and storytelling had been published online.

Titled “Storytelling in new media: The case of alternate reality games, 2001-2009“, authors Jeffrey Kim, Elan Lee, Timothy Thomas, and Caroline Dombrowski cover and discuss a variety of Alternate Reality Games that took place over the past 8 years, and compare their strengths and shortcomings.

Abstract:

New media allows previously passive consumers to tell and shape stories together. Yet most information is still disseminated in a top–down fashion, without taking advantage of the features enabled by new media. This paper presents five Alternate Reality Game (ARG) case studies which reveal common features and mechanisms used to attract and retain diverse players, to create task–focused communities and to solve problems collectively. Voluntary, collective problem solving is an intriguing phenomenon wherein disparate individuals work together asynchronously to solve problems together. ARGs also take advantage of the unique features of new media to craft stories that could not be told using other media.

You can read the entire paper at UIC.edu.

23
Apr

Cheers and farewell, Dave Szulborski

   Posted by: thebruce Tags:

April 23, 2009, ARG designer, beloved husband, father, and friend Dave Szulborski passed away. 

As announced by Dee Cook at unfiction:

Dave Szulborski passed away last night after a long and incredibly courageous battle with leukemia. He leaves behind his wife Marianne, his baby son Tyler, and many many friends both online and in the real world.

If you are interested in attending the funeral services, here’s the information:

Sunday night, visitation at Long Funeral Home, 500 Linden Street, Bethlehem, PA from 6-8 PM.

Monday morning, memorial service at St. John’s Windish Lutheran Church, 617 East Fourth Street, Bethlehem, PA at 11 AM.

If you would like to send along your respects:

It was Dave’s wish that in lieu of flowers, people contribute towards his son’s education. You can do so by sending a check to the following:

Long Funeral Home
500 Linden Street
Bethlehem, PA 18018

Make the check payable to Long Funeral Home, and put “Tyler Szulborski Education Fund” in the memo.

Also, there is a memorial page posted at the funeral home site where you can write in the guest book, and there will be an obituary posted on The Morning Call tomorrow.

Last, Dave’s wife Marianne would love to hear from you and keep in touch with the community. Her email address is beachmomma8991SPLATaol.com. She said that she is going to put some of the strings of cranes in with Dave to rest.

I personally met Dave only a couple of times, through the annual ARGFest events.  Last year, Dave S. graced us with his presence in Boston, and providing the Keynote address: “The Story Inside: Making ARGs for Fun and Profit”.  Fun always came first.

Two years ago, I had the privilege being selected as Dave’s Secret Santa at Unfiction.  I was floored, and immediately felt that pressure of hoping to find a gift that would be greatly appreciated (knowing, of course, he would appreciate any gift at all).  I gave him a copy of a book he was hoping to read at some point. And as is quite common, I made up a special puzzle for him to solve on receiving the book.  I never found out if he solved it. As a matter of fact, I never even found out whether he liked the book or not.

I was also privileged to be on the receiving end of some of Dave’s ARG swag from a game called Monster Hunters Club for the foreign film The Host.  My name was drawn randomly from entrants to receive – to save – an old collectible monster figurine or action figure.  On my doorstep a short while later was some unique ARG swag from the game.  Don’t worry, Dave.  Bionic Bigfoot will be safe from harm.

It was only two months ago, precisely, that I blogged about Dave’s condition, happy that was back out of the hospital and doing fine. Funny how fast things can change.

The few times I met him and spent time with him, he made an enormous impression. I recently bought his book “This Is Not A Game“, and am slowly reading through it. Dave was a brilliant, creative, intelligent game creator.  Others who’ve known him on a far more personal level and who’ve worked with him are expressing the same sentiments. He was a wonderful leader and inspiration to us all.

This article can’t possible describe all that Dave has done, or even come close to paying a satisfactory homage to the man.  So I resign to simply share my personal reflection of his influence in my life.

Dave, you will surely be missed.

(Please review the announcement above for information about Dave, memorials, donations, and others sharing about Dave)

25
Feb

Now it’s personal…

   Posted by: thebruce Tags:

A.R.E. Rabbit HoleYou stumble on a blog, one created by a high school student a few days ago who received a mysterious package in the mail and videoblogged it on Youtube. The package contains a small memory card with some pictures and mp3s, and a crumpled paper on which is written a scratchy message to this person by name, saying that something’s coming – something big.  ‘Cool! A new ARG rebbithole!’ you think.  You pass the link around to some friends and let your immediate ARG community know about it… some even secretly wonder what it would be like to get a hold of this note to add to their ARG swag collection at some point.

Yes, this is an ARG, and the blog creator is a puppetmaster; the student is an actor.

Now what if this person were real?  What if the creator of the blog were a real person who received this real package, which was sent to them, and no one else, which even mentioned them specifically by name?  What if this were you?  Is that still cool?  Many would reflexively say yes!

Over the years I’ve been in the ARG scene, I’ve seen a few mysteries like this crop up occasionally.  Anywhere from personalized contact containing mini puzzles like secret santa riddles, to friends pranking friends or creating special birthday experiences. It’s rare that a lot of time and effort are actually put into producing a complex, deep experience, drawing them ever deeper down the rabbit hole, with no other target audience than a single individual. Actually, the only other example I can personally recall to that extent is fictional – depicted in the movie The Game, with Michael Douglas.

Read the rest of this entry »

10
Feb

SXSW 2009 Web Awards Finalists Announced

   Posted by: thebruce Tags: ,

wb_sxsw09South by Southwest Interactive has just announced the finalists for the 2009 Web Awards. The 12th Annual SXSW takes place March 13-22, with the awards ceremony on Sunday, March 15.

A number of familiar names appear in the list of finalists this year, including:

(full list of finalists below)

Read the rest of this entry »

27
Aug

Go behind the scenes at 42 Entertainment

   Posted by: thebruce Tags:

Creativity-Online.com has posted an in-depth behind the scenes interview with 42 Entertainment – the company that produced the Alternate Reality Game for Batman: The Dark Knight (aka “Why So Serious?“).

Read the interview with Susan Bonds and Alex Lieu about The Dark Knight over at Creativity-Online.  Find out some hidden secrets and the way things were from ‘behind the curtain’ during the campaign’s run.

42 Entertainment is also currently known to be running the ARG for Sony’s upcoming PS3 game Resistance 2 (aka “Project Abraham“)

9
Jul

Twenty Questions with Double Twenty

   Posted by: thebruce Tags: ,

Recently I was privileged to be invited to Hollywood to meet with the company Double Twenty, the creative team behind “The Secret Device” – the Alternate Reality Game tied to Guillermo del Toro’s upcoming sequel film Hellboy II: The Golden Army. I was also granted entrance to the special advanced screening of Hellboy II at the Linwood Dunn Theatre in Hollywood, hosted by Guillermo del Toro himself, on July 1st. Having played “The Secret Device” devotedly, I can certainly say that it successfully had me ramped up for the movie, which I did find quite enjoyable, to say the least! But, this isn’t a movie review…

I had an amazing time meeting the team of Double Twenty and some of their partners for this project, having time to discuss ARGs, Hellboy, HETFET, and many other random topics. I was able to sit down with them and learn more about the company and their practice, and bombard them with questions. Below is the “Double Twenty 20 Questions” session I had with the lead designers, Matt Wolf and Tania Thiele.

GM: Hello and hello! First off, if you could introduce yourself – who you are, what your role is at D20, and, oh I don’t know… your favourite ice cream flavour.

MW: Hello. My name is Matt Wolf, I’m the founder and Creative Director at D20. I’m here with Tania Thiele, she oversees Community Experience for D20. Hmm, favourite ice cream would have to be Ben & Jerry’s Peanut Butter Cup :)

Continued…

Reports of new content have been spreading over the webz like wildfire.  As far as I can tell, the spark was lit when a news article was posted at bungie.net’s Compound Intelligence group, reporting that ilovebees.com content had been updated. It was redacted quickly, once it had been noted that the content was in fact the same.  But the flame had already caught, and discussion continues, and news is spreading.

Hate to break it to everyone, but ilovebees.com hasn’t changed.

Now, there may truth to the rumour that Bungie may be doing something on July 14th, the beginning of the E3 Expo, as per this exchange between Brian and Luke of Bungie in their latest podcast:

Brian: Isn’t there something going on on July 14th or something like that?
Luke: Yeah, around then.
Brian: Somehow that’s sticking in my head for some reason. Guess we’ll have to see.
Luke: Yep, we’ll just have to be patient. Who could say?

There may also be something about to happen as reported about 1019foxfm.net which is displaying this familiar text box with some minor adjustments, including a countdown to July 17th, 7:17pm:

However, even after all this, no – ilovebees.com hasn’t changed.  WAV files, audio, images, all are just as they’d been left – and still counting down to November 9th, 2552.

(now just my luck, 42 will come along and update the website :P)

That said, mark off July 14th (and July 17th, for that matter), and watch for… something.

UPDATE: The 1019Foxfm.net countdown has been adjusted to August 7th, and is no longer indicating July 14th.

19
Jun

Familiar faces in the Cannes Lions winners list

   Posted by: thebruce Tags: , , , ,

The 2008 Cannes Lions International Advertising Festival began Monday in France, and awards have already been announced in many categories. Yesterday, the Cyber Lions category was addressed, and some familiar faces were rewarded with some hefty recognition!

For last year’s Halo 3 Believe website website, AKQA (www.akqa.comreceived silver for “Websites & Microsites”.

Synopsis:
The Halo 3 “Believe” site is the interactive companion to the global advertising campaign which positioned Master Chief as the greatest of Earth’s heroes. Utilizing sophisticated motion control cameras and digital compositing, the 1200 square foot diorama was transformed into a fully immersive experience, giving users the ability to interact with and explore the elaborate monument to humanity’s greatest battle as well as a wealth of other content.
(Halo 3: Believe – view the site)

Secondly, 42 Entertainment (www.42entertainment.com) received two awards for their Year Zero Alternate Reality Game with Trent Reznor and Nine Inch Nails: the Grand Prix for ”Viral Advertising” and a Silver for “Interactive Campaigns”

Synopsis:
The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites – ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions.
(NIN: Year Zero – see the overview)

Congratulations 42 Entertainment and AKQA!