Archive for the ‘Theatre’ Category

20
Sep'12

Viral outbreak of BRX announced in the Greater Toronto Area (Press Release)

   Posted by: thebruce

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ByoLogyc Inc.
Corporate Headquarters
Toronto, Canada
1 (866) BYO-6090 | support@byologyc.com
@ByoLogyc | facebook.com/ByoLogyc

FOR IMMEDIATE RELEASE

September 19, 2012 – Toronto, ON - ByoLogyc, in conjunction with Health Canada, has completed studies which have revealed conditions suggestive of a viral outbreak in the Greater Toronto Area. Initial reports, though still early, have indicated a connection between the root cause of the viral outbreak and ByoRenew. Despite recent complications with the HPFB, Health Canada will continue to work with ByoLogyc to aid and assist customer and civilian alike.

Early analysis of collected samples indicates the discovery a new virus, known as BRX. External and internal reviews of ByoLogyc’s systems indicate BRX to be a variant of the transfer virus distributed in ByoRenew pills. These reviews further indicate that BRX was produced as a result of a network-based attack on ByoLogyc’s production infrastructure in late June by an online terrorist organization, suggesting that this organization may have maliciously generated and sought to spread this virus using ByoRenew as a vector.

At this time, ByoLogyc is pursuing legal action against the online terrorist organization, known as EXE, for online invasion and violation of the intellectual property rights of ByoLogyc. We are currently working with both the Toronto Police force as well as the RCMP in the pursuit of justice.

In case of city wide medical emergency, ByoLogyc is prepared and committed to helping the Toronto City Council in both containment and sanitation. To this end, ByoLogycs SCD (Sanitation and Containment Division) stands ready to protect the population.

As a precaution, ByoLogyc will be running a FREE Public Health and Community Wellness Clinic on September 29, at the Church of the Holy Trinity, in conjunction with Scotiabank Nuit Blanche. By holding the Clinic at this time, we hope to reach a wide section of the population and maximize its impact. Visitors to the Clinic will receive a free ByoRenew 2.0 primer pill, which has been custom designed to act as an early-stage vaccine against BRX.

For more information, please contact Marie Leclerc, PR Director at ByoLogyc, marie.leclerc@byologyc.com.

Due to the high volume of inquiries we receive daily, we would like to provide you with the answers to frequently asked questions:

Should I panic?
Absolutely not. Test results from joint studies by Health Canada and ByoLogyc indicate that BRX has low-grade symptoms and low transmissibility. Though symptoms are wide ranging, victims may only experience personality distortion, blurry vision, a craving for high calorie food items, and fatigue.

What is the SCD?
The Sanitation and Containment Division of ByoLogyc is a newly formed department with the singular mandate of ensuring that the BRX outbreak is contained, and effects on members of the public are minimized. ByoLogyc is diverting substantial resources to this operation. The SCD is headed by Renata Reinger, who has been with ByoLogyc since 1992. As the former Chief Custodian, her expertise with chemical and biological containment, as well as superior knowledge of closed and open environment contaminations are assets that ByoLogyc wishes to utilize to their fullest potential.

What is EXE?
EXE is an online terrorist organization which disrupted production at ByoLogyc and is believed to have caused the manufacture and distribution of the BRX virus, using ByoRenew as a vector. They are also believed to have repeatedly accessed and disseminated to the public sensitive materials and documents. Despite sometimes referring to themselves as ByoLeaks, they have no association with ByoLogyc.

Obligatory Disclaimer:
ByoLogyc Inc. is a fictional pharmaceutical biotechnology firm, and the central component of an interactive theatrical production being executed by ZED.Toronto and TheMission.biz. There is no viral outbreak. Unless you consider a large fanbase and audience enthusiastically enjoying the experience a viral outbreak of excitement!

Scotiabank Nuit Blanche is an annual all-night event that takes place in Toronto featuring contemporary art exhibits and productions throughout the streets of downtown Toronto.

ByoLogyc will be there, attempting to stop the spread of the BRX virus.
Will you be there to accept their proposed remedy of ByoRenew 2.0?

Here’s a look back at the VIP launch party from March, earlier this year:

View ByoLogyc’s 20th Anniversary Celebration on Youtube

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Categories: ARGs General, Events, Miscellaneous Products, Theatre

4
Jul'12

Tensions rise as ByoLogyc celebrates their VIPs

   Posted by: thebruce




In this guest report, “Eggz” describes the dramatic events that occurred during a recent special ByoLogyc VIP event…

June 28th was a very special day for ByoLogyc, Toronto’s technological leader in biotech-pharmaceuticals. They had invited a number of their top VIPs, members of their Versatile Intern Program, to an intimate Meet and Greet at Toronto’s Victory Cafe to personally thank them for all their contributions in helping make the future a better place.

Most of the ByoLogyc top brass were in attendance; aloof and reclusive CEO Chet Getram accompanied by CFO Bernice Hammersmith, VP of Human Resources Henry Chan made a rare public appearance and was surprisingly charming and animated. The shy head or Research and Development, Dr Davian Baxter was accompanied by his right-hand woman Adrian Quinn, who furiously took notes and disinfected her hands at every opportunity. Present as well was the lovely Felicity Chapman, party planner extraordinaire who does numerous events for the company, though this particular gathering had been left in the hands of the CEO’s personal assistant Denis Kirkham. Brad Mitchell was on-hand to represent the Markham facility, Marie Leclerc made sure everyone was having a good time, and IT Director Dahlia Joss arrived just before the speeches started, despite a demanding week dealing with the passing of her father and fighting off hackers from the company website.

Denis started off the evening by Giving his glowing praises of Chet Getram, and how he would not be in the position he is now without Chet’s direct guidance. He then ceded the floor to a very anxious Davian, who briefly discussed the latest advancements they have been undertaking in the lab in the final production stages of ByoRenew, though he quickly got off-track talking about how their tests have affected the local population of rats. After bringing Davian back on track, Chet took things over by giving those present an insight into the projected launch and progression of ByoRenew over the next year. ByoRenew prescriptions will be tailored to each individual, and will be able to combat everything from colds to cancers. The next three months would see a roll-out over North America and Europe, the next six months would see a worldwide decline in infectious diseases of all kinds, and in only one year “lifestyle expectancy” would increase everywhere. Simply stated, ByoLogyc has high expectations for their latest product.

The end of the speeches marked a beginning to the one-on-one interviews with Chet and Davian. VIPs were to trade off with one or the other for a more personal talk with the two top brass to discuss their expectations, dedication and interests. A few minutes into the first set of interviews, however, Denis interrupted. Apparently Davian had yet to sign some sort of release, and it wasn’t something that Denis thought could wait to be addressed at the office. Chet was furious, dropping everything he was doing to call Davian over. He called him irresponsible, and that since Adrian is really the brains in the lab that he should have the time to sign a damn paper. Davian, visibly shaking with anger, whispered something to Chet, and stormed out.

And that was just the beginning of the drama for the evening. After some previous confusion with the venue, and it being double-booked with another party, it was discovered that the bathrooms were in a less-than-sanitary state, leading to Denis being reprimanded as well. It also became clear that there were some inter-departmental tensions: some staff questioned Olive’s methods of achieving her latest promotion, and there was the previously mentioned outburst between the execs and the lab, and also with IT. After a loud fight with Denis just a step away from the main party, Dahlia fainted from stress.

Overall, the Meet and Greet exposed to the public the internal politics of the otherwise outwardly “perfect” ByoLogyc family. As the story progresses, and with this week’s ByoRenew launch at the Toronto Fringe fest, it will be interesting to see how these relationships further progress, and to see where the battle lines will be drawn.

In addition to all the inter-employee drama, ByoLogyc provided for perusal a sensitive document to VIPs which previewed the ByoRenew product and upcoming PR material. They were very protective of the documents, however, with Marie and Denis among others watching carefully as members examined the document, ensuring no photos nor notes were taken.

Clearly, this product, being described as “an immune system software update” will either be a life- and world-changing pharmaceutical product, or it’s still in an experimental, unstable, potentially harmful stage. Do they not want competitors to steal their ideas? Or do they not want any issues, controversies, and failures leaked out to public?

Introducing ByoRenew from ByoLogyc on Vimeo.

ByoLogyc will be presenting their ByoRenew product, at Where You Become New during the Toronto Fringe Festival, between July 4th and 15th in downtown Toronto. Tickets are $13 and can be purchased at fringetix.ca.  This presentation is one of the primary shows being produced by ZED.to, part of a unique crowd-funded interactive drama series taking place in Toronto and online through to October’s finale event.

Be sure to follow @ByoLogyc and @ZEDToronto for more details, and sign up as a VIP at ByoLogyc for exclusive first access to their special life-enhancing (world-ending) cutting edge pharmaceuticals!

More photos from the event can be found care of photographerlisa.com, and ByoLogyc.

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Categories: ARGs General, Events, Miscellaneous Products, Theatre

21
Jun'12

ByoLogyc releases first VIP newsletter, ByoSphere

   Posted by: thebruce

ByoLogyc Inc, biotech corporation based out of Toronto, Ontario has released their first VIP newsletter to its members. Inside are write-ups discussing some of their products, staff, a VIP of the month, event news, and results of social surveys conducted by ByoLogyc over the past couple of months.

Also making headlines is news that quality assurance specialist Olive Swift (@) has been promoted to Vice President of Quality Assurance. A significant promotion, indeed!

Back in March, as a VIP member myself, I was invited to ByoLogyc’s 20th anniversary celebration at the Ingram Gallery in Toronto. There, we got a taste of ByoLogyc’s line of life enhancing products, and had an opportunity to chat and mingle with its staff, including ByoLogyc CEO Chet Getram. Aside from a small disturbance, the event was smooth and enjoyable.

ByoLogyc was also a presenter at NXNEi in Toronto on June 15th, 2012. Their presentation was slick and organized for those in attendance, except for an unexpected hiccup which was dealt with swiftly by ByoLogyc’s IT director Dahlia Joss (@). Video from the presentation can be viewed at Ustream.

ByoLogyc will be presenting a special event at the Fringe Festival in Toronto, July 4 through 15:

“Where you become new”

Come be a part of ByoLogyc’s Versatile Intern Program.
Test their range of lifestyle biotech solutions, meet the company’s movers and shakers, and get in on the ground level of the ZED.TO story which runs from the Fringe through Nuit Blanche into the end of 2012… and the world as we know it.
Warnings: Interactivity & tangible futures.

You, too, can join the VIP program by visiting and signing up at vip.byologyc.com.

You can also peruse the first ByoSphere VIP Newsletter here:

Disclaimer, please note:

ByoLogyc is a completely trustworthy, ethical, and forward-thinking biotechnology company, seeking only to improve quality of life – unlike the falsehoods being spread by fringe detractor group “ByoLeaks”.  …Right?

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Categories: ARGs General, Events, Miscellaneous Products, Theatre