02 June, 2008 – ALTERNATE REALITY TAKES OVER IBIZA
Something is happening in Ibiza.
On 1 June 2008, TheWhiteisland.com adventure began. Taking in hundreds of club nights and parties around Europe, thousands of clubbers and players, ancient mystical forces and a thrilling mystery, the White Island is set to be the talk of this year’s summer of dance music.
The White Island is the most ambitious ARG, or Alternate Reality Game, ever attempted. Based around the biggest dance music events and the hottest clubs and DJs of summer 2008, the game asks players from across the world to help solve the mystery behind a series of events that could threaten the very soul of Ibiza.
From the terrace of Space and the dance floor of Wonderland to the Summer’s biggest festivals, a cast of thousands of dance music fans will follow clues, solve puzzles and have the biggest summer of their life as they follow the story online and through a variety of multimedia.
An ARG (Alternate Reality Game) is an online game that uses the real world as a platform to tell a story with an interactive narrative (see below for more details). Players often join forces to solve puzzles and collect clues to ultimately solve the mystery and the game.
Game partners Pioneer Pro DJ will supply huge prizes along the way, and clubland’s biggest names and DJs are on board to guarantee the ultimate adventure – and party!
Already being dubbed the ‘Rave Version of Lost’ – The White Island is an interactive adventure that features huge global stars from the world of clubbing and a mystery that deepens with every passing week.
Previous ARGs have been followed by tens of thousands of players from around the world. Publications seeking to boost readership and online hits, or just to join the adventure that will have everyone in Ibiza and beyond talking, are encouraged to get in touch to receive updates and the opportunity to get involved in the Summer’s greatest adventure.
The White Island is the brainchild of London’s Black Swan Media (www.blackswanarts.com) and is a joint venture with Pioneer ProDJ.
“The White Island brings together Ibiza’s top clubs and DJs and the clubbing experience across Europe’s and wraps them in an innovative new format. Wonderland, our new night at Eden in Ibiza, is all about bringing new ideas and experiences to clubland. The White Island has that same appeal … that’s why we’re excited to be part of it – its taking clubbing to a whole new level.”
- Pete Tong
“This the most ambitious ARG ever attempted. The Black Swan Arts team are all huge dance music fans. We’re sure that The White Island will add extra mystery and fun to what’s already set to be a fantastic summer of parties. Put it this way: buckle up for the summer of your life!”
- Dr Charles Kriel, Creator and Director of Black Swan Media