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Via @Wikibruce on Twitter: (Feb 3 11:06am)

Check out this great campaign overview of the entire #Tron Legacy #FlynnLives 360 Experience | http://bit.ly/hpAS0F #ARGs

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Categories: Tweets

21
Dec'10

TRON Week raffle results and winners

   Posted by: thebruce

Flynn Lives!

TRON: Legacy is now in its box office infancy, and still pushing forward. Its promotional ARG “Flynn Lives” has effectively come to a close with players receiving in the mail a special delivery from Zack consisting of a very appropriate collectible pin bearing the phrase: “FLYNN LIVES”. A subdued, yet meaningful ending to the campaign within which many of us spent the last two years immersed.

Wikibruce was along for the ride, hosting and providing an informational resource and guide wiki – for the community, and by the community. As a thanks for your collaborative maintenance, and because the community is simply an awesome group, I was able to put together this raffle to distribute a few of the remaining items I have to give away – but not without a bit of a verification to ensure the recipients were fans who would treat these items with the love and respect they deserve!

Below you’ll find the answers to the (supposedly simple) trivia questions posted each day last week (except the 3rd day when plans were sabotaged by some sort of…rogue process, or something).

Below the answers, you’ll find the list of winners, and a collage of some of those daring enough to be TRONitized on opening weekend in a strive to earn entries for the final raffle items.

Enjoy!  And congratulations to all the winners :)

TRON Week Raffle Trivia Answers

Day 1

End of line club Coaster (2)

Q: What is Yori’s user’s name?

A: Lora Baines (accepted just Lora, or Laura, but not Laurie!)

FAX Expo blue ID disc (1)

Q: Who directed the original 1982 film Tron?

A: Steven Lisberger

Operation Tron profile badge code (12)

Q: What is ‘Tron Guy’s real name?

A: Jay Maynard

Day 2

Samtracker / 89 Pin + Stickers (2)

Q: A) What business had its home in this building?

A: Flynn’s Arcade (also accepted real world answers as the question wasn’t clear: Culver City’s first hospital, or now a restaurant called Akasha)

Space Paranoids pin (7)

Q: B) What vehicle is being driven in this scene?

A: Light Runner (there was a surprising number of ‘light car’ answers, but that is wrong :) as is just ‘runner’)

FLYNN LIVES T-Shirt (8)

Q: C) What’s the name of this character?

A: Gem (a Siren played by Beau Garrett)

Day 4

The following questions required two answers each, but as some only gave a partial answer, I counted up to two entries for each answer.

FLYNN LIVES lapel pin (10)

Q: Who is heard in the audio clip, and to whom are they speaking?

A: Dumont, to Tron

‘Home of Tron’ Flynn’s Arcade token (5)

Q: Who is heard in the audio clip, and to whom are they referring?

A: Tron, about his user Alan1 (or AlanOne, but also accepted just Alan Bradley)

Encom Guest Badge (San Francisco press event) (5)

Q: Who is heard in the audio clip, and what’s the significance of this scene?

A: Yori, as heard in the deleted love scene from the original Tron (required Yori, and either that it’s the deleted scene or the love scene; not just what they were discussing!)

Opening Weekend challenge

FLYNN LIVES blue poster (5) and No Bit (1)

For this draw, fans were required to photograph their trip to see Tron: Legacy during opening weekend, earning entries into the final draw by how TRONified they were with those around them.  The winners have been selected and will be asked sequentially if they want a blue poster or the No Bit. Once the No Bit is claimed, the rest will receive the blue poster.

Click here to see some tronitized fans (big image!)

Raffle Winners

If you’re on the list below (first names or aliases provided with your entries), you will be contacted by the email address you supplied. If I don’t get a response in a timely manner, or you wish to pass your win, the next name drawn in line will be contacted.

And the winners are…

End of line club Coaster (2)

Monica O.
Jeff E.

FAX Expo blue ID disc (1)

KiltDaddy

Operation Tron profile badge code (12)

Celina
Velocity
Ces Ra.
Eolith
Bill H.
Flagusco
Scott
Korpolfr
Matt
Andrew
Ares L.
Alec M.

Samtracker / 89 Pin + Stickers (2)

EchoLeader
Antonio U.

Space Paranoids pin (7)

Opticon
Stacy L.
Daniel
Phazen
Kuan S.
Alexa b
eolith

FLYNN LIVES T-Shirt (1 Large, 7 XL)

Elt (Large)
Rogi
Leovinus
RHT1
EchoLeader
KiltDaddy
Ashley
Robert

FLYNN LIVES lapel pin (10)

Bud F.
Rob T.
Derek B.
SanyuMiyazaki
Kevin G.
Skip C.
Shadow
Renderinfo
Alec M.
Megan O.

‘Home of Tron’ Flynn’s Arcade token (5)

Broklynite
Bud F.
Vinny
Ashley
Venar T.

Encom Guest Badge (San Francisco press event) (5)

Cesar Ro.
Kevin G.
Bud F.
Chris H.
tlsbill

FLYNN LIVES blue poster (5) and No Bit (1)

Ces Ra.
KingdomKeeper
tlsbill
badhand77
SkekTek
Gazbot

If you are a raffle winner…

Congratulations!

If your name is listed above, I’ll be contacting your for a mailing address. If you’ve had a change of heart, or you’ve perhaps come into possession of the item you just won since you entered, you’re more than welcome to pass up your item to the next name in line to be drawn.

And finally…

Thank you for your support of Wikibruce.com, the Tron/Flynn Lives wiki, and other ARG wikis. You are what make the community an amazing place to hang out in! (dangling participle’d!)

  • Go and connect with more of the community at the Unfiction Forums
  • Happy holidays!
  • Merry New Year!
  • Now, go and see TRON LEGACY again! :)

See you on the grid…

Flynn Lives!

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Categories: ARGs General, Movies, Viral General

17
Dec'10

TRON Week! – Finale, photo challenge

   Posted by: thebruce

Flynn Lives!
TRON week becomes TRON weekend! Day 5 is here, along with the Tron: Legacy opening weekend. To finish off the week of raffling Tron and Flynn Lives paraphernalia, the final challenge will be more..challenging.

As noted on Day 4, entries for these items will be accepted through Monday evening. The challenge: Take a photo when you go to see Tron: Legacy this weekend, but make sure you capture in it as much TRON-related content and as many people as you can muster! The more you get in the photo, the more entries you earn for the draw!

Day 5/Weekend photo challenge/raffle instructions

Here’s what you need to do to have a chance to win one of the items up for raffle…

  1. See TRON: LEGACY over the weekend (up to and including Sunday night screenings).
  2. Earn entries into the raffle by submitting ONE photo (and not a collage) as evidence. The photo must contain something as visual proof of being at the theater for the this film (ticket stub, something Tron-branded, etc). You can submit as many photos as you like, but only the most recent will be considered for the draw.
  3. You can earn multiple entries into the raffle by qualifying for any of the following ‘achievements’:
    1 entry:
    for submitting a qualifying photo (identifiable as being taken at a Tron screening at some point over the weekend)
    1 entry: if the photo clearly contains at least one piece of TRON-themed clothing (eg, a costume)
    1 entry: if the photo includes at least one piece of FLYNN LIVES ARG-specific paraphernalia
    1 entry: if the photo shows a waiting line to buy tickets or enter the theater
    1 entry for each person: in the photo wearing TRON or FLYNN LIVES gear and posing for the photo (you included if you’re not taking the photo)!

Photos should be submitted to raffle@wikibruce.com
Submissions will be accepted through
Monday 6pm Eastern (3pm Pacific)
Include your name and your contact email.
Only one photo per person will be considered, so shoot and choose wisely!

Sample photo contents:

Here are some sample photo submissions, so you have an idea of the challenge and how you earn:

  • A photo taken in the theater holding your TRON: LEGACY ticket stub will get you 1 entry
  • A photo of you at the theater with someone dressed in a Tron costume will net you 4 entries
  • A photo taken by you at a midnight premiere screening showing a long waiting line, as well as a group of 10 friends (or random people) posing for the picture, including someone dressed in a Tron costume, a few people wearing Flynn Lives T-shirts and everyone else wearing a pin (clearly visible) from the ARG (whether their own or borrowed), will net you 14 entries!

Simply put, take as Tron-themed and creative a photo as you can when you see the movie this weekend! Did you already see the movie and feel like you missed out on the photo op for the draw? Simple:
Go see the movie again! (and take a camera this time)  ;)

Disclaimer: I may post your submitted photo in a subsequent article here, unless you inform me otherwise not to.

If you have any questions, do feel free to ask!

Raffle Items

The best were saved for last, of course!  There are multiple of the following items available to be won.  Names will be drawn sequentially, and given the choice of one of these:

Names will be drawn randomly and contacted as long as supplies last. There are at least 5 posters, and at least 1 Bit.

Good luck, and HAPPY TRON WEEK!

The other draws are also still available and entries (comments to the relevant articles) will be accepted until Saturday at 11am Pacific/2pm Eastern:

  • Day 1: End of Line Club Coaster, FANExpo Blue ID disc, Operation Tron Profile Badge code
  • Day 2: Samtracker 89 pin+sticker, Space Paranoids pin, Flynn Lives T-Shirt
  • Day 3: Sabotaged!
  • Day 4: Flynn Lives pin, ‘Home of Tron’ Flynn’s Arcade token, Encom Guest Badge

Above all else, have fun!

See you on the grid…

(some sample raffle photos already submitted)

To catch up on the Flynn Lives ARG, visit the community wiki at tron.wikibruce.com and join in with the community at Unfiction!

You can also connect with Flynn Lives on Facebook.

Tags: , ,

Categories: ARGs General, Movies, Viral General

16
Dec'10

TRON Week! – Day 4, and final instructions (raffle closed)

   Posted by: thebruce

Flynn Lives!
TRON week returns! Day 4 is here, with more items and information about the final raffle that will last for the weekend to be drawn on Monday!

Having now seen the film at two screenings, I can very much re-iterate: This is a movie worth seeing.

Each day this week a number of items were listed on Wikibruce.com, along with a simple “skill testing question” to ensure at least some level of Tron knowledge or fandom. Now on to today’s raffle details (Day 5 and weekend raffle instructions follow below)

Day 4 Raffle Details:

Post your answer(s) to the items for which you’d like to be entered into the drawing  in the comments below, along with your name and email.

  • You can enter as many times during the week as you like, and for as many items as you like, but only one entry per item!
  • If more than one of any item exists, more than one name will be drawn (eg, multiple t-shirts listed below means multiple names will be drawn).
  • Entries (comments to the relevant articles) will be accepted until Saturday at 11am Pacific/2pm Eastern. Names will be drawn, contacted, and announced shortly thereafter.
  • Make sure you include your email address with your answer!

Raffle entry is now closed!

For item 1: Flynn Lives pin

  • 10 pins are available
  • Trivia Question:

    Who is heard in the following audio clip, and to whom are they speaking:
    (listen) Raffle Audio 1

For item 2: ‘Home Of Tron’ Flynn’s Arcade token

  • 5 pins are available
  • Trivia Question:

    Who is heard in the following audio clip, and to whom are they referring:
    (listen) Raffle Audio 2

For item 3: Encom Guest Badge (San Francisco press event)

  • 5 badges are available
  • Trivia Question:

    Who is heard in the following audio clip, and what’s the significance of this scene:
    (listen) Raffle Audio 3

Good luck!

Check out the other items from TRON week:

  • Day 1: End of Line Club Coaster, FANExpo Blue ID disc, Operation Tron Profile Badge code
  • Day 2: Samtracker 89 pin+sticker, Space Paranoids pin, Flynn Lives T-Shirt
  • Day 3: Sabotaged!
  • Day 5: Blue FLYNN LIVES poster, ARG Launch Bit

Raffle entry is now closed!

Day 5/Weekend photo challenge/raffle instructions

Well, Tron: Legacy premieres tonight first with midnight screenings. Are you planning to see Tron: Legacy at any time this opening weekend?  Because that’s the only way you’ll be entered into these final item raffles!  Get ready for the challenge!

Here’s what you need to do to have a chance to win one of the items up for raffle…

  1. See TRON: LEGACY this weekend (up to and including Sunday night).
  2. Earn entries into the raffle by submitting ONE photo (and not a collage) as evidence. The photo must contain something as visual proof of being at the theater for the this film (ticket stub, something Tron-branded, etc). you can submit as many photos are you like, but only one will be considered for entries.
  3. You can earn entries into the raffle by qualifying for any of the following ‘achievements’:
    1 entry:
    for submitting a qualifying photo (identifiable as being taken at a Tron screening at some point this weekend)
    1 entry: if the photo clearly contains at least one piece of TRON-themed clothing (eg, a costume)
    1 entry: if the photo includes at least one piece of FLYNN LIVES ARG-specific paraphernalia
    1 entry: if the photo shows a waiting line to buy tickets or enter the theater
    1 entry for each person: in the photo wearing TRON or FLYNN LIVES gear posing for the photo (you included if you’re not taking the photo)!

Photos should be submitted to raffle@wikibruce.com through Monday 6pm Eastern (3pm Pacific). Include your name and your contact email. Remember, only one photo will be considered, so shoot and choose wisely!

Sample photo contents:

Here are some sample photo submissions, so you have an idea of the challenge and how you earn:

  • A photo taken in the theater holding your TRON: LEGACY ticket stub will get you 1 entry
  • A photo of you at the theater with someone dressed in a Tron costume will net you 4 entries
  • A photo taken by you at a midnight premiere screening showing a long waiting line, as well as a group of 10 friends (or random people) posing for the picture, including someone dressed in a Tron costume, a few people wearing Flynn Lives T-shirts and everyone else wearing a pin (clearly visible) from the ARG (whether their own or borrowed), will net you 14 entries!

Simply put, take as Tron-themed and creative a photo as you can when you see the movie this weekend!

Disclaimer: I may post your submitted photo in a subsequent article here, unless you inform me otherwise not to.

Want to know what’s being raffled? More details about the draw will be posted tomorrow, but for now here’s a hint; and there is more than one of one of these items…

—-

Raffle entry is now closed!

If you have any questions, do feel free to ask.

Above all else, have fun!

See you on the grid…

Tags: , ,

Categories: ARGs General, Movies, Viral General

15
Dec'10

TRON Week! – Day 3?

   Posted by: thebruce

Flynn Lives!
TRON week continues, but Day 3 has been sabotaged! Something in the grid has caused a problem, blocking access to my home computer wherein all the details for the raffle are stored.  Unfortunately, as I won’t be able to tend to the matter until later tonight (on returning from another Tron: Legacy screening this week, care of Norelco), this means that today’s raffle items list will be postponed until tomorrow.

Day 4 will be up at noon eastern Thursday and will also include today’s items, along with some more questions.  Be prepared for Day 5 though! The best is being saved for last, and the ‘skill test’ will be a little more challenging…

Be rezzed to see Tron: Legacy this opening weekend – it is well worth the wait!

Check out the other raffle items from TRON week:

  • Day 1: End of Line Club Coaster, FANExpo Blue ID disc, Operation Tron Profile Badge code
  • Day 2: Samtracker 89 pin+sticker, Space Paranoids pin, Flynn Lives T-Shirt
  • Day 3: Sabotaged!
  • Day 4: Flynn Lives pin, ‘Home of Tron’ Flynn’s Arcade token, Encom Guest Badge
  • Day 5: Blue FLYNN LIVES poster, ARG Launch Bit

Raffle entry is now closed!

—-

To catch up on the Flynn Lives ARG, visit the community wiki at tron.wikibruce.com and join in with the community at Unfiction!

You can also connect with Flynn Lives on Facebook.

See you on the grid…

Tags: , ,

Categories: ARGs General, Movies, Viral General

14
Dec'10

TRON Week! – Day 2 (raffle closed)

   Posted by: thebruce

Flynn Lives!
TRON week continues! Welcome to Day 2! One free screening has come and gone, and I was among those fortunate enough (an understatement) to experience ‘the grid’ at Toronto’s open screening thanks to the Flynn Lives.

This is a movie worth seeing, at least 9 times. It is the double rainbow of win! It’s over 9000!

As for the raffle – entries are coming in droves, if yesterday was any indication. I have to say it’s wonderful to see people passing on some items they already have to give others a chance in the draw. Also, many thanks to those who have donated some items to be given out to others in this raffle. It’s teamwork and generosity like this that makes an amazing ARG community!

Raffle Details:

Each day this week a number of items will be listed on Wikibruce.com, along with a simple “skill testing question” to ensure at least some level of Tron knowledge or fandom. Post your answer(s) to the items for which you’d like to be entered into the drawing  in the comments below, along with your name and email.

  • You can enter as many times during the week as you like, and for as many items as you like, but only one entry per item!
  • If more than one of any item exists, more than one name will be drawn (eg, multiple t-shirts listed below means multiple names will be drawn).
  • Entries (comments to the relevant articles) will be accepted until Saturday at 11am Pacific/2pm Eastern. Names will be drawn, contacted, and announced shortly thereafter.
  • Make sure you include your email address with your answer!

Raffle entry is now closed!

For today’s skill-testing questions, use the clips from the image below to answer any of the following questions:

For item 1: SamTracker 89 Pin+Sticker

  • 2 pins/stickers are available
  • Trivia Question:

    In the image above:
    A) What business had its home in this building?

For item 2: Space Paranoids Pin

  • 7 pins are available
  • Trivia Question:

    In the image above:
    B) What vehicle is being driven in this scene?

For item 3: Flynn Lives T-Shirt

  • 7 extra-large t-shirts are available, plus 1 large
    Please indicate if you’d like to try for the Large (if you do and the large is drawn by someone else, you’ll remain in the draw for an XL unless you indicate otherwise)
  • Trivia Question:

    In the image above:
    C) What’s the name of this character?

Are you rezzed?  Here we go, start answering!  And don’t forget to see Tron: Legacy this week :)

Check out the other raffle items from TRON week:

  • Day 1: End of Line Club Coaster, FANExpo Blue ID disc, Operation Tron Profile Badge code
  • Day 3: Sabotaged!
  • Day 4: Flynn Lives pin, ‘Home of Tron’ Flynn’s Arcade token, Encom Guest Badge
  • Day 5: Blue FLYNN LIVES poster, ARG Launch Bit

Raffle entry is now closed!

—-

To catch up on the Flynn Lives ARG, visit the community wiki at tron.wikibruce.com and join in with the community at Unfiction!

You can also connect with Flynn Lives on Facebook.

See you on the grid…

Tags: , ,

Categories: ARGs General, Movies, Viral General

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Via @Wikibruce on Twitter: (Dec 13 1:10pm)

Congratulations 42 Entertainment! #Thea Award winner for Outstanding Achievement http://bit.ly/eLwVAy #FlynnLives #ARGs

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Categories: Tweets

13
Dec'10

TRON Week! – Day 1 (raffle closed)

   Posted by: thebruce

Flynn Lives!
It’s here, Tron week!  TRON: LEGACY will premiere on Friday Dec 17th in 3D and IMAX where available, starting with midnight screenings. Not only that, there are now two opportunities for fans and dedicated movie-goers to see Tron: Legacy in 3D for free at select limited theaters across North America.

First, as a reward for all who participated in the FLYNN LIVES promotional ARG, you can visit FlynnLives.com/Electrify to locate a nearby theater for free public entry Monday Dec 13th on a first come first served basis (it will be chaos!)

Secondly, for the lucky folk who managed to snag a ticket from Norelco’s ticket snatching marketing ploy at 3dshave.com and 3dshave.ca, another screening will take place on Wednesday Dec 15th.

The FLYNN LIVES campaign has effectively come to an end with the completion of the DigitalPulse puzzle trail – the actions that allowed a portal to be opened between the grid and the real world. It’s believed to be we, Kevin Flynn’s supporters, who created the means for Alan to receive the supposed page from Kevin Flynn.  What a way to end the campaign and lead in to the film!

Now, to celebrate TRON week and the completion of the ARG, Wikibruce will be raffling off a selection of Flynn Lives and Tron paraphernalia.

Raffle Details:

Each day a number of items will be listed on Wikibruce.com, along with a simple “skill testing question” to ensure at least some level of Tron knowledge.  Post your answer and name in the comments below, and you’ll be entered in the draw to win any of the items listed.

The prizes will get bigger and better as the week goes on :)

  • You can enter as many times during the week as you like, and for as many items as you like, but only one entry per item!
  • If more than one of any item exists, more than one name will be drawn (eg, two coasters as listed below means two names will be drawn).
  • Entries will be accepted until Saturday at 11am Pacific/2pm Eastern. Names will be drawn, contacted, and announced shortly thereafter.
  • Make sure you include your email address with your answer!

Raffle entry is now closed!

Item 1: End of Line Club Coaster

  • 2 coasters are available
  • Trivia Question: (answer in a comment below to be entered)

    What is Yori’s user’s name?

Item 2: FANExpo Blue ID disc

  • 1 disc is available
  • Trivia Question: (answer in a comment below to be entered)

    Who directed the original 1982 film Tron?

Item 3: Operation Tron Profile Badge code

  • 12 codes are available
  • These codes award you the Operation Tron achievement badge (Encom’s San Francisco press conference) for your FlynnLives.com profile.
  • Trivia Question: (answer in a comment below to be entered)

    What is ‘Tron Guy’s real name?

Are you rezzed?  Here we go, start answering!  And don’t forget to see Tron: Legacy this week :)

Check out the other raffle items from TRON week:

  • Day 2: Samtracker 89 pin+sticker, Space Paranoids pin, Flynn Lives T-shirt
  • Day 3: Sabotaged!
  • Day 4: Flynn Lives pin, ‘Home of Tron’ Flynn’s Arcade token, Encom Guest Badge
  • Day 5: Blue FLYNN LIVES poster, ARG Launch Bit

Raffle entry is now closed!

—-

To catch up on the Flynn Lives ARG, visit the community wiki at tron.wikibruce.com and join in with the community at Unfiction!

You can also connect with Flynn Lives on Facebook.

See you on the grid…

  • 2 coasters are available
  • Trivia Question: (answer in a comment below to be entered)

    What is Yori’s user’s name?

Tags: , ,

Categories: ARGs General, Movies, Viral General

28
Oct'10

TRON Night 2010 presents another exclusive preview

   Posted by: thebruce

Flynn Lives!
After taking a lengthy hiatus from activity, a new Flynn Lives challenge was publicized on October 8th. News quickly and excitedly spread throughout the community.

The Flynn Lives Facebook page and @OperationTron twitter cryptically posted: “Testing… 1.. 2.. 3..” Followed an hour later by another: “Wait for it…”

These mysterious taunts were given closure with the big reveal:

How fast can you figure this one out? http://xdqlrpgmqivgca9tfjcqddnbxt.com

On visiting the headache-inducing URL, players were presented with an equally headache-inducing visual design reminiscent of the website that led to the Pitcell trailer online at program-glitch-esc.net exactly 7 months earlier.

This time, the website provided three downloadable ZIP files containing a total of 168 text files. Each text file was an ASCII art image of either a Yes bit or a No bit.

Players quickly discovered that the files within each ZIP represented binary sequences, and once decoded became:

tron night 2010.com

TronNight2010.com announced the availability of exclusive tickets to another movie preview night on October 28th, and the tickets would go up for grabs on a first-come first-served basis globally, the following Tuesday October 12 at 1pm Eastern time.


The “Tron Night” preview events were to take place in locations around the globe: 31 US states, 4 major Canadian cities, Mexico, 27 European countries, 13 countries in Asia, as well as South Africa, Australia and New Zealand.

Visit the
TRON ARG WIKI
at Wikibruce.com

On Tuesday, the floodgates were opened, and the world fell on the website. Tickets were snapped up almost instantly, selling out some locations, after having four days for the word to spread. The rabid Tron: Legacy fan base, with no hint at more than a 20 minute movie preview, eagerly wanted in.

Tonight is Tron Night. Some even refer to this day, October 28th as TRON Day. The expectations for the event are high, indeed! Will this event live up to the hype? The last preview event had fans eager for excitement, to be shown a brief 3D trailer of Tron: Legacy, and nothing officially more.

Whatever the case may be, excitement is high for Disney’s Tron Night 20 minute preview event.


Now some local TRONto TRON Day fun!

I (thebruce) will be in attendance at the Toronto TRON Night event, at the Scotiabank IMAX theater.  So, to add a little fun to the day, I thought it would be a good opportunity to hand out a bunch of Flynn Lives ARG swag to some dedicated fans!

Here’s what you need to do if you want to get some…

Once I arrive in Toronto, I’ll be using foursquare to check in to specific locations, to pass the time through the afternoon. Follow @Wikibruce, @Thebruce0, or Wikibruce on Facebook and watch for the updates. BUT! You must also watch for the simple task accompanying each check-in that you need to complete or to be prepared for before you find me. In order to win a bag’o’FlynnLives swag, you’ll need to be the first to find me, with the task completed.

There will be four opportunities to find me before the event, with prizes including FlynnLives.com achievement codes, Sam “89″ logo pins and stickers, and Space Paranoids pins… amongst some other items.

I’ll be sporting the classy Threadless “My Other Ride Is A Light Cycle” hoodie… So pay close attention, drink some coffee, get your trivia on, get mobile, dress appropriately, and get pumped for the preview tonight!

To be fair, anyone can try for this, whether you managed to claim tickets to the event or not – as long as you’re a Tron: Legacy fan! (only one win per person though, to be fair)

If it happens that no one finds me before I move on to a different location, the tasks can still be completed and swag claimed if I’m located at anywhere else, any time, up to the preview event at the theater. Perhaps nothing will even be claimed by the time event starts!

Disclaimer: I’m not affiliated with the marketing of the film or the event, so this is purely my simple way of giving a bit to the fans on the local grid.

Also, I lost three special Flynn’s Arcade tokens last time I was in Toronto, so if you find them, please let me know!

See you later in Toronto, maybe!

 

UPDATE: Well, isn’t that strange… Apparently some program on the grid by the name of “KLOO” just commented below saying he was able to determine the tokens’ locations in Toronto, and will be publishing their calculated GPS coordinates when he finds available windows of  communication. I’ll re-post them if necessary — If you find any, please retrieve them, and find me! There are rewards for their return…

UPDATE: TRON Night just finished, but it looks like KLOO came through after all! He commented again below with the locations of the 3 tokens:

ERR6871:UNKSRC:—————————————————//got it! quickly: I got the word from a trustworthy source, the three tokens are located at // 43.64500, -79.38675 north of the MTCC, on an inside ledge // 43.65058, -79.39063 st.patrick’s market square, nw corner of center ledge, dirt’s edge // 43.65283, -79.38751 University & Armoury, behind nw bench, edge of wood chips // I hope they’re found // good luck, gotta g–//

The tokens are specially identified, so if you find one at any point, please hold on to it and contact me by any means available. I’d like to award you with some Flynn Lives memorabilia!

Tags: , ,

Categories: ARGs General, Movies

26
Feb'10

Tron Legacy ARG gets YOU in the game!

   Posted by: thebruce

Flynn Lives!
It’s prompting nostalgic retro-flashbacks to the 80′s, all this hype for the upcoming film Tron: Legacy – a sequel to the classic cult sci-fi adventure from 1982 Tron. But the new face of Tron presented by 21st century technology and special effects has the fan-base in a tizzy. It’s having a similar effect as the recent reboot of Batman had; and perhaps it’s not unconnected that the same marketing team behind Batman’s Why So Serious campaign is heading up Tron’s Flynn Lives campaign.

Visit the
TRON ARG WIKI
at Wikibruce.com

Last year at the San Diego Comic-Convention, a very successful live event (with online components) was the platform for the public revelation of a life-size ‘Light-cycle’ and the first public teaser trailer from the film (watch the official video recap here!). This event opened the door for fans to start following FlynnLives.com – hoping, wishing, and praying that whatever happens between then and the movie’s release would also award them with some sweet Tron swag! If the Comic-Con event was any indicator, Tron fans would be in for a wild ride over the next year.

Tron: Legacy Bit NO mailed rabbithole packageSure enough, in early February 2010 I, along with other people all over the globe began receiving small packages in the mail containing a palm-sized “Bit” as seen in the original Tron, with a hand-written phrase written on the inside lid of the box reading “/zerohour“. From this, the website FlynnLives.com/ZeroHour was discovered with a binary-coded countdown to 11am EST, February 24th – Zero Hour.

ZeroHour binary countdown clockThe Tron community erupted with theories, as over the next few days a mysterious message was slowly revealed below. A list of cities appeared, located within the United States, Canada, France, UK, and Australia – but there were no instructions accompanying them.

An email was distributed just before “Zero hour” hit reminding people to watch their nearest city. Right on schedule, three cities first lit up linked with instructions to meet a contact at a specific time and place in each city. What happened was a feeding frenzy of F5′s and website refreshes for the next 9 hours as all 27 cities lit up three at a time. At the drop points, the first person to arrive and say the code phrase to the waiting contact (and only the first person!) would be given a cell phone by which they were instructed to locate a deaddrop containing exclusive Tron collectible swag – as well as codes to be entered online.

At this point, FlynnLives.com allowed anyone to create a profile, including contact information. This implied potential phone calls, text messages, even physical mail to be distributed in coming months. Once signed up and connecting the profile to a facebook account, players discovered they could earn achievement badges – bragging rights. Additionally, those lucky enough to be the first to each ZeroHour location and enter at least one of the discovered codes online also received a special achievement, and their name listed as one of 66 special operatives.

Flynn Lives sample badge: Gridlock Rendezvous

At the end of this ZeroHour event, players online and offline were rewarded with a new desktop background, and instructions to visit PitCell.com at 4:00pm EST the next day — to be the first to register for an exclusive, limited IMAX screening in one of five listed cities: Los Angeles, New York, Toronto, London, and Sydney. Of what the screening is – still a mystery.

Going to an IMAX screening?
Add your name to the list
if you’d like to meet up
with others in your area!

The next day, when this second zero hour hit, once again the refresh-frenzy began. Word had spread over the course of the day through mainstream media, and people worldwide were waiting in anticipation for the moment the (FREE!) ticket registration for this IMAX event would open. In an unbelievable record (where is Guinness to confirm?) The Los Angeles IMAX event was flagged SOLD OUT in under one minute. New York quickly followed suit about 5 minutes later. Toronto and London were next in short order, and Sydney selling out closed the deal.

Sample ticket to Feb 27th, 2010 IMAX screening

A leading theory at this point is that individuals who grabbed a ticket in time (which is good for two people) will have access to view a special IMAX 3D scene from Tron, much like the 6 minute prologue scene for Batman: The Dark Knight. But details about the Tron screening as of this writing are still up in the air.

That’s not the end of it, however. After the updates, more was discovered online. Additional mysteries and strange codes, a hidden discussion forum with reference to Encom International, and what appears to be a deeper story still to be unraveled.

With tron: Legacy not slated for release until December 17th, 2010, this hype campaign is sure to kick up a notch or few in upcoming months, and those who miss out on this IMAX event shouldn’t fret about missing out entirely. Sign up for a profile, and watch for any opportunity to get in this game! One thing to keep in mind is that this kind of catering to a market fanbase is best and most successful when free, and only as good and enjoyable as the fans, players, and community make it.

You can join the search for Flynn in numerous ways:

Tags: , ,

Categories: ARGs General, Movies, Rabbit Hole

19
Jan'09

The IBBC hasn’t yet been stopped – new money drops!

   Posted by: thebruce

wb_stiThe IBBC is still up to no good.  Last week, stoptheinternational.com got a sizeable makeover.  Drop points – money caches – appeared splattered all over the United States and Europe, with specific dates and times.  Seven US locations were intercepted, their packages retrieved in the limited 3 hour time alloted for them. Only one location wasn’t retrieved – in New York City.

No worries!  The map still lists a truck-load of drop locations coming up, scheduled for times through January 21-22, and January 28-29 in the US and Europe.  Check the list below to find out if there’s a money cache drop planned near you – and if you’re in a city within range, be sure to ‘drop in’ and find the cache!  Reports of money totals, in various domestic and foreign currencies, have ranged from $80 through over $500 USD.

Be sure to visit stoptheinternational.com to get fully up to speed on the money being tracked, and the case against the IBBC.  Get a login, and join in the adventure.   You may also have a chance to win a car.  (Note: the car contest is only open to residents of the US, UK, Spain, Italy, France and Germany; but the money can be found by anyone!)

Boston money cache combo lock - look for these!Remaining locations listed chronologically (note timezones), bold means the drop is live!:

(update: a report indicates that while the drop info is made live early, the locks themselves may not appear until the original scheduled time)

(Update 2: drop times may change at any time – Last updated  12:00amE, Jan 29)

USA (Wed Jan 21st)
(collected) - Tempe
(collected) – Miami
(collected) - Detroit
(collected) – Atlanta
(collected) – Ann Arbor
(collected) - Mesa
(collected) - El Paso
(collected) - Scottsdale
(collected) - Oakland
(collected) - Phoenix
(collected) - San Francisco
(collected) - Seattle

Europe (Thu Jan 22nd)
(collected) – Paris
(collected) – Barcelona
(collected) – Berlin
(collected) – Rome
(collected) – London

USA (Wed Jan 28th)
(collected) – New Orleans
(collected) – Pittsburgh
(canceled) – Oxford
(collected) – Washington, DC
(collected) – Tampa
(collected) – Kansas City
(collected) – Columbus
(collected) – Salt Lake City
(collected) – Tucson
(collected) – Denver
(collected) – Baltimore
(canceled) – Dayton
(collected) – Newport
(collected) – New York
(collected) – Detroit
(collected) – Atlanta
(failed) – Ashville
(collected) – Raleigh
(collected) – Gainesville
(collected) – Miami
(collected) – Boston
(collected) – Philadelphia
(canceled) – Cincinnati
(collected) – Chicago
(collected) - Minneapolis
(collected) – Mesa
(collected) – Boulder
(collected) – Durham
(failed) – College Station
(collected) – Madison
(collected) – Milwaukee
(collected) – El Paso
(collected) – Seattle
(collected) – Portland
(collected) – Providence
(collected) – Austin
(collected) – Houston
(collected) – Phoenix
(collected) – San Francisco
(collected) – Las Vegas
(collected) – San Diego
(collected) – Los Angeles

Europe (Thu Jan 29th)
1pm GMT – Paris
1pm GMT – Madrid
1pm GMT – Berlin
1pm GMT – Rome
2pm GMT – London

Addlepated's money cache contents, Austin TXDON’T FORGET! – if you plan to intercept a money drop:
1) Make sure you check the website to find out the exact location of the money cache in your city when its counter hits zero!
2) Make sure you check the website to make note of the combination lock code so you can open the money cache!
3) Play nice!  You may not be the only one to get to the money cache at the appointed time. People like when people share ;)

Tags: ,

Categories: ARGs General, Movies

25
Nov'08

L.A. evidence retrieved, operation archived

   Posted by: thebruce

(1)
(2)
(3)
(4)
(5)
(6)
(7)

November 18 – agents in Los Angeles intercepted an evidence package containing details incriminating a large banking corporation, the International Bank of Business and Credit.  Within the evidence package was a pile of marked blood money, and a CD labeled with the code Rgy5H4Jt8saw, with scanned documents of communications between the IBBC and Global Eyes Development Fund, and two audio recordings.  This evidence package and its contents are documented here.

Yesterday, the mail system had delivered to me a package containing an archive of surveillance carried out for the agents who retrieved the Los Angeles drop.  An official video debrief is available here, containing these assets.

(1) The package was shipped by Fed Ex, and arrived Monday November 24, 2008.

(2) Inside was a worn, sealed envelope labeled CLASSIFIED

(3) It contained an opaque black bag, with a blank Evidence label, having “STOP THE INTERNATIONAL” scrawled across its face.

(4) Inside the black bag was a letter from Louis Salinger, Chief Inspector of Scotland Yard, Division S07, and his portrait. The letter described the package and its purpose, pointing us to stoptheinternational.com where we’re encouraged to help find the necessary pieces of evidence to stop “the international”.  Attached to the letter was a USB key, containing the two audio files available here, and the video debrief available here.

(5) Also inside the black bag was a sealed evidence bag, “control number S 2010382″.  It was labeled: “Surveillance photographs of Los Angeles operation. Objective: Retrieve currency and evidence drop. Mission status: Successful.”

(6) Inside the evidence bag were five surveillance photos from the Los Angeles operation, and a photo of Welhelm Dexler of Global Eyes Development Fund, on which was written: “NOT what he seems!!”.

(7) Additionally, the evidence bag contained a folded up map marked with four drop locations – Los Angeles, New York, London, and Berlin. It included a hand-written note saying: “Our informant has hidden vital evidence around the world!”   Also bundled with the map was a set of three marked bills– blood money, the serial IDs of which must be entered at stoptheinternational.com.

  1. USD: L21557562A
  2. Italian Lira: T8877069H
  3. Hong Kong Dollar: GR105373

To date, blood money bills have been discovered placed at numerous locations across the country and world to be retrieved and reported by those who are dedicated to helping stop the international.

Upcoming evidence drops:

  • New York, November 25, 1:00pm EST  (completed)
  • London, Date TBA
  • More to come?

Help Louis Salinger stop The International.  Help retrieve the necessary evidence to take down the IBBC and its illegal international business practices.

Then go see the movie!

Tags: ,

Categories: ARGs General, Movies

19
Nov'08

Blood money incriminates international bank

   Posted by: thebruce

Not long ago, a report came in from Germany about a mysterious letter received from “Louis Salinger”.  Patrick Möller reported the mail, and the steps he was prompted to then carry out.

Pointing the browser to folgedemgeld.de (‘follow the money’), he was greeted by Louis Salinger, chief inspector of Scotland Yard. After being given information about an investigation into the “International Bank of Business and Credit“, he was told to travel to Treptower Park in Berlin to meet a contact who would give them more information.  At the park, however, they discovered a CD with the words “STOP THE INTERNATIONAL” scrawled on its face (appropriately, a website bearing the same phrase is where ‘folgedemgeld.de’ leads), and containing a wealth of information.  (see his photos here, UPDATE: or the very nicely composed official mission de-brief)

Earlier this week, another recipient came forward – gupfee, from ARGNet – who reports having received a very similar package as to that which Patrick was led.  Inside the package were a number of items, including a USB key with photos and a message from “Colin Newbrink”.

Download- Colin Newbrink’s Message

You’ve never heard of me, but my name is Colin Newbrink, and I’m in a bloody mess. Please, listen, I need your help. I don’t know how all this happened – I’m in hiding, my family’s in danger.  Somehow, I’ve stumbled upon a conspiracy so big and terrible.

But let me tell you how all this started.  I work with the London branch of a good works organization, called Global Eyes Development Fund. We fight poverty, remove land mines, bring aid and education to developing nations, in a continued quest to transform, to right wrongs, and help the needy.  At least, that’s what I thought for the five years I ran the office… until I went to Africa in September.

I saw something I wasn’t supposed to see. This “coordinator” from headquarters – Harriet Matar – I thought she was there to arrange travel plans. But… I still can’t believe it… I saw her give this suitcase of cash to some very bad guys. I mean bad. A group known to be seeking the overthrow of a democratically elected government.

I start digging.  Turns out Global Eyes is a front.  The real power behind it is the IBBC.  So I go to my mentor and friend in Berlin, a man named Wilhelm Wexlar, who’s on the globalized board. I told him everything – what I saw, what I discovered. He listened. He was shocked as I was. He told me he’d make some phone calls, try to get to the bottom of this. So, I have an ally.  But who knows who else is listening.

Ever since I left that office, I’ve been followed and tracked – I see eyes everywhere. Even my wife told me that strange men have been showing up around the flat in London. So I panicked. I know it sounds paranoid, but I know this is happening.  I’ve taken my wife and two children to a secure location and returned to Berlin, stashing evidence against The International to make sure I have some leverage.

If you find this disc, I pleas with you to get it to the proper authorities. I am told that Louis Salinger of Scotland Yard has been investigating this IBBC. I think he’s your man.

BCX-04 BCX-05 BCX-06 BCX-07
BCX-08 BCX-03 BCX-10 BCX-11
BCX-02 BCX-09

Since reporting these packages, people have discovered StopTheInternational.com.  On this website is a field where serial numbers of money flagged in their database can be entered.  There’s also a map showing specific drop locations of evidence against the IBBC – the first location being Berlin, retrieved by Patrick.  Other locations flagged for drop events are Los Angeles, New York, and London.

Los Angeles‘ drop is scheduled to occur, according to its countdown, at 1:00pm PST on November 19.

Other websites found so far to be related are TheIBBC.com, and GlobalEyesDevelopmentFund.org.

Suffice to say, this may well turn into a worldwide hunt for blood money, plus much more!  Others have since reported finding blood money conspicuously located near them.

 

Here’s the juicy bit:  There is substantial rumour this is the next project to come from the minds at 42 Entertainment (who also brought us alternate reality games and campaigns promoting properties such as The Dark Knight’s “Why So Serious”, Resistance 2, Gun’s “Last Call Poker”, and Halo 2′s “I Love Bees”)

It’s also fairly clear that this is a new campaign for the upcoming movie The International, starring Clive Owen (IMDB). The movie is scheduled for a February 13, 2009 release.

Some other recipients of blood money reported online include: Movieweb, Firstshowing, Despoiler, Patmo, ARGN

UPDATE (11/19): The Los Angeles cache has been recovered (read the first hand report).  Much like the Berlin cache, new files and images have been revealed, including the answer to the mission: find a login to the IBBC secret archive, and report it to Salinger.

Tags: ,

Categories: ARGs General, Movies, Rabbit Hole

17
Oct'08

It’s alive! A lone beacon of hope (updated!)

   Posted by: thebruce

It has a pulse… Is Project Abraham back?  Is the AAA alive and kicking?

The Alliance for American Autonomy left us over a month and a half ago, having gone underground after being discovered by the government.  But there was also a fax-like machine left where the ‘Tip Box’ used to be.  Now… the “waiting” light has a pulse.

So now, we wait…

UPDATE! (Oct 20) – The website has been updated with a list of cities, and a countdown to Monday October 27 at 3pm Eastern (noon Pacific).

Tags: , ,

Categories: ARGs General, Video games

27
Aug'08

Go behind the scenes at 42 Entertainment

   Posted by: thebruce

Creativity-Online.com has posted an in-depth behind the scenes interview with 42 Entertainment – the company that produced the Alternate Reality Game for Batman: The Dark Knight (aka “Why So Serious?“).

Read the interview with Susan Bonds and Alex Lieu about The Dark Knight over at Creativity-Online.  Find out some hidden secrets and the way things were from ‘behind the curtain’ during the campaign’s run.

42 Entertainment is also currently known to be running the ARG for Sony’s upcoming PS3 game Resistance 2 (aka “Project Abraham“)

Tags:

Categories: Puppetmasters

15
Aug'08

Project Abraham reveals top-secret Desktop Background

   Posted by: thebruce

This week, Cassie’s voting crew chose Nathan Hale [wiki] as the next injection candidate. Thankfully, it appears another serum being delivered from Base Station Genesis has had far more positive results, and this will be the injection Hale faces this coming Tuesday.

Not only that, Cassie’s actions have been under observation, due to the ‘personal’ nature of some of her interactions with the candidate soldiers – specifically Hale and Khaner. Jarod Daltings has been suspended, and his observations catalogued in the SRPA Terminal [wiki].

But of most importance, is an image discovered in this observation package – a very high quality (1920×1200), surveillance photo of Katee Sackhoff Cassie Aklin. Of course, the image has now been made public, so who knows how many will now have Katee Cassie officially gracing their desktop background.


Download the full image here
(or from the original source)

A list of today’s update events can be found on the wiki timeline

Tags: , ,

Categories: ARGs General, Video games

28
Jul'08

Comic-Con 2008: Resistance is viral

   Posted by: thebruce

Resistance 2

During Comic-Con 2008 in San Diego, many, many things happened.  Viral drops are a growing trend at events such as this, and Year Zero’s headline-making flash-drive-in-bathroom stunts at Nine Inch Nails concerts seems to have opened the ‘flash-flood’ gates.

A number of reports have streamed in of people receiving USB flash drives for various exhibitors – one of which was Sony’s upcoming Playstation 3 game, Resistance 2 – the sequel to Resistance: Fall of Man.

Sony launched their ARG / viral campaign back on July 1st, with a “Popular Technologies” flyer ad in Gamepro magazine, which directed people to GetAWarJob.com.  Since then, numerous videos and content and a few other websites have appeared or been discovered.

But this week at Comic-Con, a few lucky attendees managed to take home a special “America First – America Only” flyer, and a USB flash drive loaded with an image and a video.  The flyer was primarily intending to direct people to AmericaFirstAmericaOnly.com.

But thanks to an unfiction community member, celina63, I managed to acquire the contents of the flash drive.  Neither the image nor the video were ‘new’, at least to the online community already following the campaign, but rather intended to draw Comic-Con attendees/bloggers into the campaign.  The image and video are shown below.

As the video explains, Cassie (Katee Sackhoff!) has been commanded to select individuals from a group of soldiers, who have been transferred to a secret base in Alaska, to undergo a top secret medical experiment – an injection supposedly related to an outbreak of influenza.  But the moral toll the decision is taking on her is too much, and she enlists the help of the online community (hey this is an alternate reality – they had internet in 1950!) to make the decision.

Test subject #2 (the first, shown in the video, was Pvt. Joseph Capelli) has been chosen already – the voting results led to Channing Brown becoming the next injectee.  He was informed on Friday (July 25), and the results of the injection will be made known tomorrow (July 29).
What will happen?

Resistance has a hefty back-story built up from the first PS3 game and other media.  The Resistance 2 ARG looks to expand on the events taking place between the first and second game.

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Categories: ARGs General, Rabbit Hole, Video games

25
Jun'08

Always good for a laugh

   Posted by: thebruce

The Joker’s just released his HaHaHa Times volume 3.  Once again making light of serious Gotham news, and yanking Batman’s chains.  Check it out

Wednesday morning, on hovering the mouse over the upper left corner of the most recent Gotham Times, the paper slowly smolders to reveal the link to the Joker’s spoof.

Throughout the paper, in typical Joker fashion, are circle words and letters.  The letters spell:

Herrings are red
Corpses are blue
You’re on the right track
But you don’t have the clue

And the words: party, chaos, level, aren’t, twice, world, level, Dent’s, Dent’s, faced, urban

Where’s the Joker taking us now?

UPDATE:
Shortly after, people began receiving text messages from the Joker, containing image attachments labelled 1A.jpg through 6F.jpg.

After aligning all these image attachments in a grid once they were reported in, it was noticed that each image was made up of four smaller patterns.  Replacing each of these patterns in the 12×12 grid with a letter produced a substitution cipher!  The solution to that puzzle was another clue:

color me impressed just use the second letter of the fourth word to the right of each circled five letter word to find out where to go from here

That takes us back to the new HaHaHaTimes from the Joker.  Looking for each five letter word, then the fourth word after each, and the 2nd letter of each of those words results in the Joker’s next game – Red Balloons.

Now, while it’s a fun game in and of itself (YMMV), it’s similar to the Joker’s previous game – LaughTilItHurts - there’s a ticket slot.  The game requires pushing the clowns’ noses to blow up the balloons to exploding within the allotted time.  But if you look closer, the clowns’ eyes turn blue at a certain ‘pressure’.  Try getting each clowns’ eyes blue simultaneously!  If you’re successful, you’ll be given a ticket, and a pass to Inept Lackeys, where the Joker left us a new message:

Hired goons are so unreliable these days. That’s why I only employ the ones who graduated at the top of their class from Clown College (and being opera-lovers didn’t hurt, either). But Maroni’s got his hands full with inept lackeys like little Stevie and Romeo, Romeo, wherefore art thou, Romeo?  I’ll tell you where they are: sittin’ pretty with a smile on their face. They tried to reschedule their pick up service at Pasquale’s, but things didn’t go according to plan.

HAHAHAHA.

Analyzing this message, and the number of subtle opera-related hints, composer Giuseppe Verdi seemed to be fairly important.  Calling Pasquale’s business number, 1-877-678-7277, forwards you to voicemail, where you have the option of providing a 5-digit administrative PIN.  Guess what?  “verdi” is 5 letters.  Entering 83734 gets you into the voicemail.  The first and only voicemail says:

Hey, Frenchie – me and, uh, Rosolio ain’t gonna to make it to, uh, Sunday Night Crepefest. Something came up – in the Gotham River. I think his name was…Fred. Anyways, we’ll be there Monday night for our ‘box of pastries.’ Baker’s dozen this time, capiche?

This eerily seem to explain what may have happened in regards to to this security feed at the end of LaughTilItHurts

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Categories: ARGs General, Movies

19
Jun'08

The Joker say: Laugh till it hurts

   Posted by: thebruce

It certainly hurts, playing the new and frustratingly unending game that’s shown up at Whysoserious.com, care of the Joker.

Earlier today, holders of the Joker’s cell phones received a new text message, though a few variations were reported.  One read:

Welcome to Short-Attention-Span Theater: Align This Tutu Hurl (-un)

The letters of the strange phrase form an anagram which leads to whysoserious.com/laughtilithurts - a typical fairground race game where you spin a wheel, and move ahead a number of spots, trying to beat out 3 other cars.  There’s a ‘skill shot’ spot, however, which if hit, doubles the spinner value and moves your car ahead faster.  So you play.  And play… and play… and scream at the universe… then play some more.

Until you realize that hitting the skillshot spot continuously in a row leads to a colour pattern on the spinner - make note of the colour pattern (of Blue/Yellow/Green/Reds): “bgygbrgbyrygbgybbrbyg”, and manually click that same pattern on the spinner itself (any number works).  The machine spits out a ticket!  Clicking eventually leads to a new location – whysoserious.com/laughtilithurts/static.htm

Security footage of Acme Security Systems – CAM 4131 Dock 138.  Watch carefully.  Before the video ends, you’ll see a familiar face.

The trail continues… watch for updates!

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Categories: ARGs General, Movies

19
Jun'08

Familiar faces in the Cannes Lions winners list

   Posted by: thebruce

The 2008 Cannes Lions International Advertising Festival began Monday in France, and awards have already been announced in many categories. Yesterday, the Cyber Lions category was addressed, and some familiar faces were rewarded with some hefty recognition!

For last year’s Halo 3 Believe website website, AKQA (www.akqa.comreceived silver for “Websites & Microsites”.

Synopsis:
The Halo 3 “Believe” site is the interactive companion to the global advertising campaign which positioned Master Chief as the greatest of Earth’s heroes. Utilizing sophisticated motion control cameras and digital compositing, the 1200 square foot diorama was transformed into a fully immersive experience, giving users the ability to interact with and explore the elaborate monument to humanity’s greatest battle as well as a wealth of other content.
(Halo 3: Believe – view the site)

Secondly, 42 Entertainment (www.42entertainment.com) received two awards for their Year Zero Alternate Reality Game with Trent Reznor and Nine Inch Nails: the Grand Prix for “Viral Advertising” and a Silver for “Interactive Campaigns”

Synopsis:
The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites – ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions.
(NIN: Year Zero – see the overview)

Congratulations 42 Entertainment and AKQA!

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Categories: Puppetmasters