Posts Tagged ‘akqa’


Every Tardy Tag Tells a Tale

   Posted by: thebruce

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Wikibruce COG 700660-FC906-ELBetter late than never, as they say. Wikibruce received a Gears of War 2 COG tag yesterday – it must have quite the tale to tell, having traversed all those hills and valleys, miles and miles of weathered terrain, woretorn battlelands…

Alas, while The Last Day campaign has essentially come to a close with all locked tabs having been unlocked, all hidden COG tags around the world either found or labeled MIA, and the Gears of War 2 video game past release – this COG still has one gift to give: a unique CSID.

  • 700660-FC906-EL

This presents the DoorLogo 2 icon which, unsurprisingly, is not one of the remaining undocumented bonus downloadables.

The Last Day campaign had community members and fans runnin al around the world looking for high quality COG tags with unique codes that would either unlock a special ‘tab’ on the promotion website or pop up one of a number of special downloadable assets, from avatars, to sound clips, and wallpapers.

People on the hunt for the tags, either from GPS coordinates posted online, or through local game retailers who ran their promotional contests and giveaways, (or by mail) after receiving their COG tags would effectively provethe slogan – Every tag tells a tale. They’d share their expedition, their adventure, their trials and struggles as they pursued the ever-coveted Gears of War COG.

Its value was different to everyone; some wanted money and would sell them on eBay to the highest bidder (one sold for nearly $500USD); some wanted fame, reputation, bragging rights; some simply love the game so much, it’s a priceless commodity to add to their collection.  Whatever the reason, people around the world flew out in droves, and created tales of their own.


Every tag tells a tale.
See you on Xbox Live!

For an overview of the 1000 COG campaign run by AKQA, see “Gearing Up”.

Tags: , ,

Categories: Video games, Viral General


Gearing up

   Posted by: thebruce

(note: this article’s contents are updated regularly as new findings are reported)
Last Update: (Nov 25, 9:40amET)

AKQA is at it again. This time, They’ve created an online viral for Gears Of War 2 – following a similar experience as Halo 3′s Believe campaign, their GOW promo site flies through a disaster zone, providing glimpses into the story, characters, and dramatic events from the GOW universe – in the form of videos, images, and audio clips.

They’ve also incorporate the community viral trick in that various members of the gaming and blogging community (from individual forum members to Wired) have received packages in the mail – large, heavy, COG gears – each labeled with a unique code to enter on the viral site.

Once entered, a special ‘easter egg’ asset is unlocked, and certain ‘stops’ in the fly-through become unlocked. As expected, Gears communities are abuzz with these findings.

I’ve gone searching for the CSID codes myself, and have them listed them below, with the sources as best I can determine (I will try to keep the list updated!). Go check out the viral site at and try the codes!


  088342-YFTVD-EL = Trina @ GamingAngels
  995241-QMEFA-EL = Rajio?
  973744-5ZCGK-EL = Rajio
  617461-ZMTDP-EL = Andy @ BreakingTheGame
  129514-OH1IK-EL = Frank Caron @ ArsTechnica
  519404-VQ180-AO = DeaconBlade @ Unscripted360
  514892-SCJHD-AO = Cyberflame @ EpicGames
  984883-3ZGKW-AO = Parris @ TalkingAboutGames
  732502-XP7XT-EL = Nate Ahearn @ IGN
  807081-DJ2T2-EL = Dustin Burg @ Xbox360Fanboy
  359406-33W0C-AO = Mastaglach820 @ EpicGames
  059349-VPC2K-AO = Goverland @ EpicGames
  900629-EHE0S-AO = ThrillsKilla @ TheXboxDomain
  193383-LKR92-EL = ?
  529369-BLXIL-EL = DesignJockey @ GamertagRadio
  463060-V9N93-PM = Hilary @ IGN
  913018-ZSFBM-EL = MDK @ GearheadsOfWar
  362010-LGXR9-WI = Deadpixels
  356404-CB1RH-JP = Isakazo @ Blamefm
  895575-B851V-EL = Wired
  078567-J7RGW-AO = Godfree @ GamertagRadio
  115190-6VE5T-AO = FragMaster B @ LagXBL
  216410-HHUIN-EL = Drea Avellan/Pinksage @
  484014-RSCQO-AO = "Club 108" on Xbox Live
  524398-NGV5V-AO = Peench @ PregameLobby
  329279-DN5XS-AO = Nick @ Co-Optimus
  125135-KETX3-AO = P0werup
  198605-FTCGK-AO = Hooligunn
  032507-E7QTM-AO = simburgur
  155067-4SVR1-AO = MechaNecro
  427363-BTA2N-AO = SergeantMajorFury
  524701-IZWEI-AO = Aceattorney @ Teamxbox
  836452-IO6AR-GJ = ModernDevil
  750497-ELJW7-JP = _Linx (russian)
  581647-M5BYO-EL = DjDaTZ @
  309952-HL6CK-AO = Fourzerotwo
  000473-IEIM1-EL = Docta Splatta
  085177-MJ3V5-PB = Collectible within GOW2 (Act 1.2 and 2.4)
  838186-22A03-SF = Collectible within GOW2 (Act 2.6)
  911706-DZUHO-JN = Collectible within GOW2 (Act 5.2)
  914237-8LCVH-AO = GUI J @ Gamerspub
  134513-2BRL6-AO = XanthViper @ JoystickWidow
  535128-INQXP-EL = AOWWaterborn @ 2old2play
  069268-N1BJW-AO = 360 Prophecy ep. 39
  467253-JJFQA-TE = Team Bay Area
  275720-GGWOU-7K = SoupNazzi @ 2old2play
  389041-9Y07E-1X = Porkfry
  700660-FC906-EL = thebruce @ Wikibruce
  465928-U425T-IR = within Gears of War 2 comic
  212238-VXNUP-AO = DirtyDiva @ GamerscoreBlog (code invalid?)
Other video game CSIDs:
  59 550 60GK8C6-9A = Collectible within GOW2 (Act 1.5)
  444526-MI2K9-3B = Collectible within GOW2 (Act 5.4)

Reports with no codes:
  Jonas Allen @ DailyGame (photos w/censored csid)
  Collette @ Destructoid (passed to ThunderHeartXI)

sixokay has also been posting images of the received COG Gears on flickr (click here)

UPDATE: It appears that GPS coordinates are now showing up throughout the interface. A number have been found and listed in the official Gears of War forum (listed below). Reports are that real-world COG gears need to be found at these locations to unlock special content on the promo site.

UPDATE: xlRagnarlx reports at epicgames that he and Guy The Ace found and unlocked the COG tag located in Budapest. His CSID unlocked the first ‘tab’ on the promo site. Tabs 2, 3, and 12 were previously unlocked by other people, but xlRagnarlx is the first to report on his findings.

TAB #1 – “Broadcast Dish” UNLOCKED by L (xl Ragnar lx and Guy The Ace)
- FOUND: 39.4441, -119.7045 (Reno, NV) – [GearinUpAllDayyy, mouleman23]
- FOUND: 47.4261, 19.0000 (Budapest) – [L]
- FOUND: 34.1365, -118.3520 (Universal Studios, CA, Citywalk) – [?]
TAB #2 – “Arcade Cabinet” UNLOCKED by P3t3rM4rwood
TAB #3 – “Wheelchair” UNLOCKED by Fyroegef
TAB #4 – “Phone” UNLOCKED by ChiefWiggum
- FOUND? 37.7879, -122.4070 (Union Square, SanFran.) – [?]
- FOUND: 47.6521, -122.3065 (Seattle, WA) – [ChiefWiggum]
- FOUND: 41.2533, -95.9295 (Omaha, NB) – [Atom1cllama, dongcopter]
- FOUND: N51.5178, -0.0949 (London, UK) – [Gee of War]
TAB #5 – “King Raven” UNLOCKED by SAFI
- FOUND: 37.6242, -122.4081 (San Bruno) – [GearsGirl]
- FOUND? 47.5605, 19.0597 (Budapest) – [xl Ragnar lx]
TAB #6 – “” UNLOCKED by EnforcerX19
TAB #7 – “Body” UNLOCKED by Bushmaster
- FOUND: 37.838248, -122.262351 (Berkeley, CA) – [Bushmaster]
TAB #8 – “Fueling Station” UNLOCKED by Avatrix
- FOUND: 42.3461, -71.0978 (Fenway Park, Boston) – [Avatrix]
- FOUND: 34.1302, -118.3489 (Hollywood) – [?]
TAB #9 – “” UNLOCKED by TheFord
- FOUND: 39.9559, -75.1468 (Philadelphia, St.George’s) – [TheFord]
- MISSING: 40.729568, -73.996506 (NYC, Washington Square)
TAB #10 – “” UNLOCKED by KalieApple
- FOUND: 39.9559, -75.1897 (Philadelphia, Drexel University) – [Katie]
- MISSING: 51.5167, -0.0732 (London, UK)
TAB #11 – “Stop N Go Diner” UNLOCKED by IANATASS
- FOUND: 37.7778, -122.3888 (San Francisco) – [Exo, IANATASS]
TAB #12 – “Mural” UNLOCKED by Roberto
- FOUND: 39.7564, -5.0092 (outside Madrid) – [Roberto]
TAB #13 – “Leaflets” – UNLOCKED by DarkestJamesG
- FOUND: 51.4617, -0.9368 (Reading, UK) – [DarkestJamesG]
TAB #14 – “Time Capsule” UNLOCKED by TBEpicForum
- MISSING: 42.311033, -83.069233 (Windsor/Detroit, ON)
TAB #15 – “” UNLOCKED by NikNak
TAB #16 – “Lancer” UNLOCKED by MrsParks
TAB #17 – “Posters” UNLOCKED by Daniel
TAB #18 – “” UNLOCKED by NikNak
- FOUND: 43.2930, 5.3632 (Marseille, France)
TAB #19 – “Letters” UNLOCKED by Harold
- FOUND: 40.758816, -73.984573 (NYC, Times Square) – [luiek20]
TAB #20 – “Journal” – UNLOCKED by Valarmorghulis3
TAB #21- “Heart Monitor” UNLOCKED by RedEvilDragon
- FOUND: 43.6956, -79.3959 (Toronto, ON) – [Red Evil Dragon]
TAB #22 – “” UNLOCKED by DramaticLemurs
- FOUND: 51.4105, -0.3018 (London, Eden and Fairfield)
TAB #23 – “Derrick” UNLOCKED by TaxiSquad27
- FOUND: 40.764748, -73.973114 (NYC, Central Park) – [TaxiSquad27]
TAB #24 – “” UNLOCKED by LintMachine
TAB #25 – “Ammo Case” UNLOCKED by Exo
- FOUND: 47.6532, -122.3060 (Seattle, WA) -[NataSS]
TAB #26 – “” UNLOCKED by Boogle


- MISSING: 39.949503, -75.146784 (Philadelphia, near Liberty Bell/Chestnut/4th)
- MISSING: 47.650917, -122.347333 (Seattle, WA, Hwy 99 bridge, troll)
- FOUND: 39.949274, -75.171698 (Philadelphia, Rittenhouse Sq.) – [IAmTimO]
- FOUND: 39.96521, -75.179327 (Philadelphia, Francisville) – [Docta Splatta]
- FOUND: 40.735394, -73.990776 (NYC, Union Square) – [ChrisA9]
- FOUND: 42.352776, -71.074634 (Boston, MA) – [avatrix]
- FOUND: 42.358432, -71.091585 (Boston, MA) – [avatrix]
- FOUND: 37.240657, -121.969351 (Los Gatos, CA) – [Aphostile]
- FOUND: 34.1369, -118.1231 (Pasadena, CA) – [?]

- FOUND: 40.758560, -73.976730 (NYC, St. Patrick’s) – [ModernDevil]
- FOUND: 33.0352, -96.6613 (Plano, TX) – [SoupNazzi]
- FOUND: 42.361267, -71.057596 (Boston, MA) – [AOWWaterborn]
- FOUND: 37.826807, -122.4228 (Alcatraz) – [Team Bay Area]
- FOUND: Mailed to – [Steve519]

CSIDs for COG tags that unlock tabs in the promo sie:


677002-T427V-WK = Budapest - xl Ragnar lx, Guy The Ace
196580-VKB1B-0J = London, UK - Gee of War
778786-TQOQR-OF = Omaha, NB - Atom1cllama, dongcopter
329307-KZD3O-PQ = Fenway Park, Boston - Avatrix
577694-LZR6S-ID = San Francisco - Exo (+IANATASS)
734948-2HSO7-IB = Berkley, CA - BushMaster
692337-K1TWD-5Q = Seattle, WA - Exo, NataSS
611701-Z80W3-NG = Toronto, ON - Red Evil Dragon
389857-LRH2J-40 = (, Seattle, WA) - Steve519
756321-AHTEF-9Z = (EpicGames GOW2 Forum Community)
988985-R65YY-SQ = New York City, NY - TaxiSquad27
890856-9IQBY-MI = (Reading, UK) - DarkestJamesG
(unreported) = Seattle, WA - ChiefWiggum
(unreported) = Boston, MA (MIT) - Avatrix
(unreported) = Boston, MA (Commonwealth) - Avatrix

* Errors:
(invalid code?) = Reno, NV - GearinUpAllDayyy, mouleman23
(invalid code?) = San Bruno, CA - GearsGirl
(invalid code?) = Los Gatos, CA - Aphostile
?5?C??-GCY25-6U = E For All - Doomstick (invalid ID)

UPDATE: More COG tags have been showing up in other countries through their local gaming sites. The effect of their CSIDs on the promo isn’t yet confirmed, but are likely bonus content.


HUNGARY - reference
47°29'58.55"N 19° 2'45.74"E
46°05'56.26"N 18°13'11.96"E
46°15'17.44"N 20° 9'57.71"E
46°54'01.98"N 19°40'26.65"E

VALENCIA - reference (John Lol - pic)
BARCELONA - reference (Xavi Robles - pic)
ZARAGOZA - reference (Aimé Villa - pic)
ALICANTE - reference 

UPDATE: Here are some additional game-related links for the sake of completion.


Tags: , ,

Categories: Video games, Viral General


Familiar faces in the Cannes Lions winners list

   Posted by: thebruce

The 2008 Cannes Lions International Advertising Festival began Monday in France, and awards have already been announced in many categories. Yesterday, the Cyber Lions category was addressed, and some familiar faces were rewarded with some hefty recognition!

For last year’s Halo 3 Believe website website, AKQA (www.akqa.comreceived silver for “Websites & Microsites”.

The Halo 3 “Believe” site is the interactive companion to the global advertising campaign which positioned Master Chief as the greatest of Earth’s heroes. Utilizing sophisticated motion control cameras and digital compositing, the 1200 square foot diorama was transformed into a fully immersive experience, giving users the ability to interact with and explore the elaborate monument to humanity’s greatest battle as well as a wealth of other content.
(Halo 3: Believe – view the site)

Secondly, 42 Entertainment ( received two awards for their Year Zero Alternate Reality Game with Trent Reznor and Nine Inch Nails: the Grand Prix for ”Viral Advertising” and a Silver for “Interactive Campaigns”

The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites – ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions.
(NIN: Year Zero – see the overview)

Congratulations 42 Entertainment and AKQA!

Tags: , , , ,

Categories: Puppetmasters