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Via @Wikibruce on Twitter: (Mar 24 9:57am)

The Black Helix ramps for a live finale event – http://bit.ly/es0njx #ARGs #transmedia #storytelling #ebook (@BlackHelix)

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24
Mar'11

The Black Helix ramps up for a live finale event

   Posted by: thebruce

The Black Helix is a project that began one month ago with a mysterious kidnapping, and the promise that the events that followed would be written by the players, culminating in a live finale event, all to published in a followup eBook online. That finale event is upon us – here’s the official word:

Black Helix is drawing to a close this weekend with 527 participants on Facebook (and over a thousand players who over the last four weeks have joined the hunt both online and offline to find Jess Harrington and discover the meaning behind the Black Helix.

On Saturday 26th March at 3:30pm GMT they will have their last chance to affect the final novel and find the truth. The unique role playing event will unfold LIVE over the internet and players decisions will dictate the closing outcome. Four players have been chosen and will have a once in a lifetime chance to interact with the story characters in a real world role playing experience. These chosen players will also work together with online participants in real time to help solve the last few puzzles together, uncover the truth behind the Black Helix and possibly find out why Jess was kidnapped. Its still not too late to join the hunt and take part in this unique LIVE event! To watch and take part visit http://www.theblackhelix.com

There’s a video of the story so far [below] and the ebook of the story that will include the gamers taking part will be published in the summer.

View on Youtube

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Categories: ARGs General, Books, Viral General

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Via @Wikibruce on Twitter: (Feb 25 3:43pm)

So it begins: @BlackHelix has launched. http://bit.ly/eDKbGK Check out what UF has discovered already: http://bit.ly/dFxToP #ARGs

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Via @Wikibruce on Twitter: (Feb 24 11:18am)

It’s the question that drives us… What is The Black Helix? | Wikibruce http://bit.ly/eKvnd5 #ARGs (@BlackHelix)

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24
Feb'11

What is The Black Helix?

   Posted by: thebruce

Beginning Friday February 25th, 2011 at 8:00pm GMT, players will have a chance to participate in and “become a part of an unwritten story”

The Black Helix is an ambitious project being launched by The Design Zoo.

This is an ARG that’s scheduled to run for a full month, the goal being to have players effectively create and become a part of this “unwritten story”.  Then, as the culmination of the ARG, The Design Zoo intends to publish the final story online in the summer of 2011 in what they believe to be the “world’s first crowd sourced ARG novel/story”.  The final story will integrate all the players, players’ actions, research and sub plots from the ARG, forming a unique “transmedia book” that all players will feel a part of.

The Black Helix is being touted as being one of the largest Alternate Reality Games to come out of Northern Ireland, and will incorporate online and offline elements, with an interactive narrative, games, phone calls, real world tasks, and a “final role playing event”.

What is The Black Helix? Block the following text to read a sneak-peak of the starting plot.

The story starts with a 27year old PHD science student being kidnapped from her apartment and her whereabouts is now under investigation.

We are looking for individuals and friends to help uncover the truth behind the kidnapping. You must join the hunt both online and offline to discover her whereabouts, but don’t be fooled into thinking that your actions won’t go unnoticed. All is not as it seems.

Do you feel you have what it takes to uncover the truth and become part of an unwritten story?

Word is already spreading — bookmark keep an eye on these websites and resources:

The project is supported by the Creative Industries Innovation Fund from the Northern Ireland Arts Council.

The Black Helix is scheduled to launch at 8pm GMT, Friday Feb 25th.

UPDATE!

The Black Helix has launched. And with it, the kidnapping:

View footage on Youtube

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Categories: ARGs General, Books, Viral General