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Keep it clean: more Bungie teasing

Thursday Sep 25, 2008

Sept 25, 2008 - Another countdown hit zero. This one located on Bungie.net, with the target time at 7:07am Pacific. What happened at zero?

A mysterious Bungie.net user named IIIIlll or otherwise known as “The Superintendent” posted two news article recently, including segments of audio log transcripts from ONI (UNSC Office of Naval Intelligence).  Of course, the community analyzed the logs to no end.  But this latest update had everyone refreshing bungie.net’s homepage seconds before the counter hit zero.

The Superintendent has a history of cryptic, vague posts at Bungie.net’s forums. Recently, Bungie had planned to unveil an annoucement, but Microsoft, being their publisher, pulled the plug on their plans just before it was to happen at E3. That didn’t set too well.  So this countdown was eagerly anticipated, to say the least.

On hitting zero, a news article was posted including links to a teaser trailer for what is believed to be a new Bungie game.  Not a very ARGish result in itself, but the trailer does contain many, many, many scenes and frames with text and numbers for people to document and analyze.  Speculation and theories are already running rampant about the time period and the visual content of the trailer. Suffice to say, The Superintendent AI has the starring role in the trailer.

The trailers can be downloaded here:

Quicktime Small
Quicktime Medium
Quicktime Large
Windows Media Player Small
Windows Media Player Medium
Windows Media Player Large

I also managed to export a full frame-by-frame compilation from the high definition trailer, and uploaded the significant frames with visual/transcribable content to flickr, available here

Of significant note are a few frames bearing resemblance to some teaser images posted to bungie.net over the past months of the Superintendent.  Mainly, one phrase has been kicking up a dust storm.  Reported at ComputerAndVideoGames.com, the phrase “Maddie, where are you?” appears to be possibly be connected to the (very real) search for a (very real) missing girl.  A post by Shishka, a Bungie.net “overlord”, indicates it’s “an unfortunate coincidence, but a coincidence nonetheless“, confirmed by Sketchfactor of Bungie.  The phrase was connected to a bebo.com profile with a title of the same phrase, raising awareness for Maddie.
Quite a coincidence it is!

Current speculation is that the trailer is taking place between Halo 2 and Halo 3, from the perspective of New Mombasa as the Covenant Prophet Regret opens his slipstream portal in its skies (recall in the game, the Covenant ship exited slipspace bringing with it tatters of New Mombasa buildings and general destruction - her we get to see how that immediately left the city).  It appears that the Superintendent is an Urban AI located at New Mombasa - perhaps much like a Halo Wall-E!

A date also appears in mangled text in later frames - 01/06/09 - which may refer to January 6, or June 1, 2009.  There’s also a set of numbers that resembles a 1-800 number that appears, but it resolves to a real bank and may likely also just be a coincidence.

Who, or what, is “Vergil”?
And what’s special about “Level 9″?

With so much content, much of it random and undoubtedly insignificant, there’s probably going to be a lot more coincidental connections reported while the trailer is ripped to shreads by the community.  That said, if you still haven’t watched the trailer, GO NOW

So this is in all likelihood not another ARG promotion, but for any Halo fan, there’s certainly more Haloverse campaign goodness on its way…  PREPARE TO DROP


The reports of bees have been greatly exaggerated

Tuesday Jul 8, 2008

Reports of new content have been spreading over the webz like wildfire.  As far as I can tell, the spark was lit when a news article was posted at bungie.net’s Compound Intelligence group, reporting that ilovebees.com content had been updated. It was redacted quickly, once it had been noted that the content was in fact the same.  But the flame had already caught, and discussion continues, and news is spreading.

Hate to break it to everyone, but ilovebees.com hasn’t changed.

Now, there may truth to the rumour that Bungie may be doing something on July 14th, the beginning of the E3 Expo, as per this exchange between Brian and Luke of Bungie in their latest podcast:

Brian: Isn’t there something going on on July 14th or something like that?
Luke: Yeah, around then.
Brian: Somehow that’s sticking in my head for some reason. Guess we’ll have to see.
Luke: Yep, we’ll just have to be patient. Who could say?

There may also be something about to happen as reported about 1019foxfm.net which is displaying this familiar text box with some minor adjustments, including a countdown to July 17th, 7:17pm:

However, even after all this, no - ilovebees.com hasn’t changed.  WAV files, audio, images, all are just as they’d been left - and still counting down to November 9th, 2552.

(now just my luck, 42 will come along and update the website :P)

That said, mark off July 14th (and July 17th, for that matter), and watch for… something.

UPDATE: The 1019Foxfm.net countdown has been adjusted to August 7th, and is no longer indicating July 14th.


Familiar faces in the Cannes Lions winners list

Thursday Jun 19, 2008

The 2008 Cannes Lions International Advertising Festival began Monday in France, and awards have already been announced in many categories. Yesterday, the Cyber Lions category was addressed, and some familiar faces were rewarded with some hefty recognition!

For last year’s Halo 3 Believe website website, AKQA (www.akqa.comreceived silver for “Websites & Microsites”.

Synopsis:
The Halo 3 “Believe” site is the interactive companion to the global advertising campaign which positioned Master Chief as the greatest of Earth’s heroes. Utilizing sophisticated motion control cameras and digital compositing, the 1200 square foot diorama was transformed into a fully immersive experience, giving users the ability to interact with and explore the elaborate monument to humanity’s greatest battle as well as a wealth of other content.
(Halo 3: Believe - view the site)
Secondly, 42 Entertainment (www.42entertainment.com) received two awards for their Year Zero Alternate Reality Game with Trent Reznor and Nine Inch Nails: the Grand Prix for ”Viral Advertising” and a Silver for “Interactive Campaigns”
Synopsis:
The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites - ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions.
(NIN: Year Zero - see the overview)
Congratulations 42 Entertainment and AKQA!


Strong theme by partnerstvo & partnership & aerography.