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Posts Tagged ‘year zero’

14
Apr'09

NASA Presents: The Presence

   Posted by: thebruce

On April 3rd, NASA made a startling discovery – the Chandra X-Ray Observatory photographed what could only be described at “The Presence” – a strange phenomenon photographed in recent years. 
Described by Gradiosity:

A buddy and I were getting our asses kicked by a couple cops after they caught us tagging a wall. I remember hearing this crack like thunder right overhead. Next thing I knew, we were all standing there, looking up like baby birds. One of the cops was crying. We were all shaking. It was like realizing I’ve spent my whole life underwater and finally looking up and seeing *real* life on the other side of the surface. The cops just left us, just forgot about us. But we didn’t notice because we’d forgotten about them.  (source)

And now, has The Presence been captured by NASA’s Chandra Observatory?  CNN has also reported NASA’s finding.  You be the judge…

Year Zero: The Presence

This, on the heals of two nebulous tweets reportedly posted on April 2nd from Trent Reznor saying:

At this stage in my career, there’s few profession-related situations that truly make me nervous. Walking into one right now.

YZ is alive.

The second tweet has since been deleted.

The Presence first made its appearance in an ARG by 42 Entertainment, partnered with Nine Inch Nails, for their edgy album Year Zero.

Yes, this is a real astrophotograph, a real nebula.

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Categories: Viral General

19
Jun'08

Familiar faces in the Cannes Lions winners list

   Posted by: thebruce

The 2008 Cannes Lions International Advertising Festival began Monday in France, and awards have already been announced in many categories. Yesterday, the Cyber Lions category was addressed, and some familiar faces were rewarded with some hefty recognition!

For last year’s Halo 3 Believe website website, AKQA (www.akqa.comreceived silver for “Websites & Microsites”.

Synopsis:
The Halo 3 “Believe” site is the interactive companion to the global advertising campaign which positioned Master Chief as the greatest of Earth’s heroes. Utilizing sophisticated motion control cameras and digital compositing, the 1200 square foot diorama was transformed into a fully immersive experience, giving users the ability to interact with and explore the elaborate monument to humanity’s greatest battle as well as a wealth of other content.
(Halo 3: Believe – view the site)

Secondly, 42 Entertainment (www.42entertainment.com) received two awards for their Year Zero Alternate Reality Game with Trent Reznor and Nine Inch Nails: the Grand Prix for “Viral Advertising” and a Silver for “Interactive Campaigns”

Synopsis:
The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites – ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions.
(NIN: Year Zero – see the overview)

Congratulations 42 Entertainment and AKQA!

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