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24
Feb'11

What is The Black Helix?

   Posted by: thebruce

Beginning Friday February 25th, 2011 at 8:00pm GMT, players will have a chance to participate in and “become a part of an unwritten story”

The Black Helix is an ambitious project being launched by The Design Zoo.

This is an ARG that’s scheduled to run for a full month, the goal being to have players effectively create and become a part of this “unwritten story”.  Then, as the culmination of the ARG, The Design Zoo intends to publish the final story online in the summer of 2011 in what they believe to be the “world’s first crowd sourced ARG novel/story”.  The final story will integrate all the players, players’ actions, research and sub plots from the ARG, forming a unique “transmedia book” that all players will feel a part of.

The Black Helix is being touted as being one of the largest Alternate Reality Games to come out of Northern Ireland, and will incorporate online and offline elements, with an interactive narrative, games, phone calls, real world tasks, and a “final role playing event”.

What is The Black Helix? Block the following text to read a sneak-peak of the starting plot.

The story starts with a 27year old PHD science student being kidnapped from her apartment and her whereabouts is now under investigation.

We are looking for individuals and friends to help uncover the truth behind the kidnapping. You must join the hunt both online and offline to discover her whereabouts, but don’t be fooled into thinking that your actions won’t go unnoticed. All is not as it seems.

Do you feel you have what it takes to uncover the truth and become part of an unwritten story?

Word is already spreading — bookmark keep an eye on these websites and resources:

The project is supported by the Creative Industries Innovation Fund from the Northern Ireland Arts Council.

The Black Helix is scheduled to launch at 8pm GMT, Friday Feb 25th.

UPDATE!

The Black Helix has launched. And with it, the kidnapping:

View footage on Youtube

Tags:

blackhelix

Categories: ARGs General, Books, Viral General

This entry was posted on Thursday, February 24th, 2011 at 10:46 am. You can follow any responses to this entry through the RSS 2.0 feed. Please leave a comment, or share this post and leave a trackback from your own site.

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Wikibruce » The Black Helix ramps up for a live finale event    Mar 24 2011 / 9am:

[...] Black Helix is a project that began one month ago with a mysterious kidnapping, and the promise that the events that followed would be written by the [...]

The Black Helix as crowd-sourced authorship - 4D Fiction    Feb 25 2011 / 3pm:

[...] More project details available via Wikibruce. [...]

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