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Alternate Alternate Reality Games’ Names
What’s an Alternate Reality Game to you? The genre has grown and expanded over the years. Whether you make them or play them, by what term do you call them, or which do you generally prefer to play? Here are some examples…
- Alternate Reality / Reality Game (designer, Jane McGonigal)
- Alternate Reality Game (ARGN)
- Alternate Reality Events (A.R.E.)
- Chaotic Fiction (Unfiction)
- Connected Entertainment Product (Smith and Tinker)
- Cross-Media Promotions and Distributed Narratives (Stitch Media)
- Cross-platform Experiences (Xenophile Media)
- Entertainment Experience (Six to Start, 42 Entertainment)
- Experience Design (GMD Studios)
- Extended Reality (Regenesis)
- Full-Media Entertainment Experience (No Mimes Media)
- Immersive Brand Marketing (Millions of Us)
- Innovative and Immersive Social Entertainment (Expanding Universe)
- Interactive Marketing Solutions (Deep Focus)
- Media Integrated Gameplay (Seize the Media)
- Participation Drama (rprimelab.com)
- Pervasive Media (Licorice Film)
- Search Opera (Sean Stewart)
- Story Game (Dan Hon)
Other variants spotted:
- Extended Experience
- Immersive Experience
Of course, by no means is this an exhaustive list. But it’s interesting to see how various companies and individuals interpret this nebulous topic.
Post your ideas and names you’ve spotted in the comments below!
[…] on what it should. Still, at the end of the day, “ARG” is the most familiar of all the terms on offer, and I suspect that designers and academics will keep on using it until it slowly fades […]