Archive for November, 2009


Grayson’s IVtune recovered! All are winners

   Posted by: thebruce

This weekend, a momentous discovery was made: The hidden fortune of Grayson Ozias IV was found. After almost two months of hints, puzzles, research and anticipation, Levi’s “G.O. IV Fortune” campaign has come to a close.

Two months ago, the campaign for Grayson’s fortune began with the revelation of the discovery of wax cylinders – audio recordings from the late 1800s. About “GoForth”, The Inspiration Room said: “Levi Strauss has launched a new advertising campaign, ‘Go Forth’, presenting an optimistic tone in a time of pessimism in the United States. The online (, print and television elements borrow words and concepts from American poet Walt Whitman to establish a pioneering tone for the ‘New Americans’.”

Levi’s new “G.O. IV Fortune” campaign included the promise that along with the discovery of Grayson’s buried $100,000 prize, the organization would donate an equal sum of $100,000 to a charity of choice. The campaign prompted players to learn about American history and solve puzzles based on clues revealed in old wax cylinder recordings of Grayson Ozias IV. The introduction to this long-buried treasure hunt can be heard from G.O. himself here.

I left my home and all I knew because I feared the complacency that was growing in me. I feared that I would be content to never experience anything of America beyond the city in which I was born. But after hearing Whitman, this complacency became unthinkable, and my comfort became my greatest burden.

This great man’s portrait of our land emboldened me to conquer fear and go forth, and I have never regretted it, even now. Which is why it is my hope that these words may in turn inspire another to conquer fear, and abandon comfort, and seek their unknown.

Therefore, I commit the fortune I have made in my travels back to the earth from whence it came. I leave all I have to America, so that America might set out and find it.

Yours most sincerely,

Grayzon Ozias IV

“In September of 2009, Levi’s verified the existence of $100,000 that Grayson Ozias IV buried.

He left it there for you.
And so did we.

Go Forth.”

Shortly after the hunt began, Wikibruce among other websites received a package from Grayson, which is documented here in the article and video “It’s never too late IV a rabbithole“.

After almost two months of clues and thought-provoking quotes from Walt Whitman by G.O. IV on Twitter, players who persevered were presented with the final clue, a final puzzle that would reveal the location of Grayson’s buried $100,000 fortune. On November 21st, 2009, Laura Hall was the GoForth participant who successfully made the trek to the boonies of southern Utah to recover Grayson’s buried fortune.

Charity: WaterLaura wasn’t the only winner though. The chosen charity to receive an equal donation of $100,000 from Levi Strauss is charity: water. “Bringing clean, safe drinking water to people in developing nations. 100% of the money raised goes to direct project costs—funding sustainable clean water solutions in the areas of greatest need.”

In the planned final trip to the secret location, she recorded her progress and adventure, tweeting about it, and ensuring others could follow along.

The official final video of her discovery has been posted for viewing at, and you can watch her documentation of the buried fortune in this video.

Laura has also begun a website to document, relive, and share her GoForth experience at

To check out the progress of the entire game, you can visit the community wiki at, or read about other people’s adventures in recovering clues around the United States and from other related events at

Congratulations to Laura Hall and Charity: Water, and an enormous thanks to Grayson Ozias IV and Levi Strauss for their positive, exciting, and memorable campaign through America’s history.

Grayson Ozias IV: “I leave all I have to America”
Download (Click to play)

As “hach1r0k1d03” shared near the end of the campaign, We’re all winners because we have gone forth & followed Grayson’s journey. His story is worth so much more than $100,000.

Levis Go Forth

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Categories: ARGs General, Miscellaneous Products, Viral General