(note: this article’s contents are updated regularly as new findings are reported)
Last Update: (Nov 25, 9:40amET)

AKQA is at it again. This time, They’ve created an online viral for Gears Of War 2 – following a similar experience as Halo 3’s Believe campaign, their GOW promo site flies through a disaster zone, providing glimpses into the story, characters, and dramatic events from the GOW universe – in the form of videos, images, and audio clips.

They’ve also incorporate the community viral trick in that various members of the gaming and blogging community (from individual forum members to Wired) have received packages in the mail – large, heavy, COG gears – each labeled with a unique code to enter on the viral site.

Once entered, a special ‘easter egg’ asset is unlocked, and certain ‘stops’ in the fly-through become unlocked. As expected, Gears communities are abuzz with these findings.

I’ve gone searching for the CSID codes myself, and have them listed them below, with the sources as best I can determine (I will try to keep the list updated!). Go check out the viral site at gearsofwar.xbox.com/lastday and try the codes!

BONUS POPUP CONTENT CSIDs:

AVATAR 1
  088342-YFTVD-EL = Trina @ GamingAngels
AVATAR 2
AVATAR 3
AVATAR 4
  995241-QMEFA-EL = Rajio?
  973744-5ZCGK-EL = Rajio
AVATAR 5
  617461-ZMTDP-EL = Andy @ BreakingTheGame
AVATAR 6
  129514-OH1IK-EL = Frank Caron @ ArsTechnica
  519404-VQ180-AO = DeaconBlade @ Unscripted360
  514892-SCJHD-AO = Cyberflame @ EpicGames
AVATAR 7
  984883-3ZGKW-AO = Parris @ TalkingAboutGames
  732502-XP7XT-EL = Nate Ahearn @ IGN
AVATAR 8
AVATAR 9
  807081-DJ2T2-EL = Dustin Burg @ Xbox360Fanboy
AVATAR 10
  359406-33W0C-AO = Mastaglach820 @ EpicGames
AVATAR 11
  059349-VPC2K-AO = Goverland @ EpicGames
AVATAR 12
  900629-EHE0S-AO = ThrillsKilla @ TheXboxDomain
  193383-LKR92-EL = ?
AVATAR 13
  529369-BLXIL-EL = DesignJockey @ GamertagRadio
  463060-V9N93-PM = Hilary @ IGN
AVATAR 14
  913018-ZSFBM-EL = MDK @ GearheadsOfWar
  362010-LGXR9-WI = Deadpixels
COLE AVATAR
  356404-CB1RH-JP = Isakazo @ Blamefm
ASCII 1
ASCII 2
  895575-B851V-EL = Wired
  078567-J7RGW-AO = Godfree @ GamertagRadio
  115190-6VE5T-AO = FragMaster B @ LagXBL
  216410-HHUIN-EL = Drea Avellan/Pinksage @ Beetstro.com
  484014-RSCQO-AO = "Club 108" on Xbox Live
  524398-NGV5V-AO = Peench @ PregameLobby
  329279-DN5XS-AO = Nick @ Co-Optimus
  125135-KETX3-AO = P0werup
  198605-FTCGK-AO = Hooligunn
  032507-E7QTM-AO = simburgur
  155067-4SVR1-AO = MechaNecro
DERRICK 1
  427363-BTA2N-AO = SergeantMajorFury
DERRICK 2
  524701-IZWEI-AO = Aceattorney @ Teamxbox
DERRICK 3
  836452-IO6AR-GJ = ModernDevil
LASTDAY 1
  750497-ELJW7-JP = _Linx (russian)
LASTDAY 2
  581647-M5BYO-EL = DjDaTZ @ 360sync.com
LASTDAY 3
  309952-HL6CK-AO = Fourzerotwo
  000473-IEIM1-EL = Docta Splatta
  085177-MJ3V5-PB = Collectible within GOW2 (Act 1.2 and 2.4)
  838186-22A03-SF = Collectible within GOW2 (Act 2.6)
  911706-DZUHO-JN = Collectible within GOW2 (Act 5.2)
LASTDAY 4
  914237-8LCVH-AO = GUI J @ Gamerspub
  134513-2BRL6-AO = XanthViper @ JoystickWidow
  535128-INQXP-EL = AOWWaterborn @ 2old2play
  069268-N1BJW-AO = 360 Prophecy ep. 39
DOORLOGO 1
DOORLOGO 2
  467253-JJFQA-TE = Team Bay Area
  275720-GGWOU-7K = SoupNazzi @ 2old2play
  389041-9Y07E-1X = Porkfry
  700660-FC906-EL = thebruce @ Wikibruce
COMIC WILDSTORM
  465928-U425T-IR = within Gears of War 2 comic
Errors:
  212238-VXNUP-AO = DirtyDiva @ GamerscoreBlog (code invalid?)
Other video game CSIDs:
  59 550 60GK8C6-9A = Collectible within GOW2 (Act 1.5)
  444526-MI2K9-3B = Collectible within GOW2 (Act 5.4)

Reports with no codes:
  Jonas Allen @ DailyGame (photos w/censored csid)
  GamerDNA
  Collette @ Destructoid (passed to ThunderHeartXI)

sixokay has also been posting images of the received COG Gears on flickr (click here)

UPDATE: It appears that GPS coordinates are now showing up throughout the interface. A number have been found and listed in the official Gears of War forum (listed below). Reports are that real-world COG gears need to be found at these locations to unlock special content on the promo site.

UPDATE: xlRagnarlx reports at epicgames that he and Guy The Ace found and unlocked the COG tag located in Budapest. His CSID unlocked the first ‘tab’ on the promo site. Tabs 2, 3, and 12 were previously unlocked by other people, but xlRagnarlx is the first to report on his findings.

TAB #1 – “Broadcast Dish” UNLOCKED by L (xl Ragnar lx and Guy The Ace)
– FOUND: 39.4441, -119.7045 (Reno, NV) – [GearinUpAllDayyy, mouleman23]
– FOUND: 47.4261, 19.0000 (Budapest) – [L]
– FOUND: 34.1365, -118.3520 (Universal Studios, CA, Citywalk) – [?]
TAB #2 – “Arcade Cabinet” UNLOCKED by P3t3rM4rwood
TAB #3 – “Wheelchair” UNLOCKED by Fyroegef
TAB #4 – “Phone” UNLOCKED by ChiefWiggum
– FOUND? 37.7879, -122.4070 (Union Square, SanFran.) – [?]
– FOUND: 47.6521, -122.3065 (Seattle, WA) – [ChiefWiggum]
– FOUND: 41.2533, -95.9295 (Omaha, NB) – [Atom1cllama, dongcopter]
– FOUND: N51.5178, -0.0949 (London, UK) – [Gee of War]
TAB #5 – “King Raven” UNLOCKED by SAFI
– FOUND: 37.6242, -122.4081 (San Bruno) – [GearsGirl]
– FOUND? 47.5605, 19.0597 (Budapest) – [xl Ragnar lx]
TAB #6 – “” UNLOCKED by EnforcerX19
TAB #7 – “Body” UNLOCKED by Bushmaster
– FOUND: 37.838248, -122.262351 (Berkeley, CA) – [Bushmaster]
TAB #8 – “Fueling Station” UNLOCKED by Avatrix
– FOUND: 42.3461, -71.0978 (Fenway Park, Boston) – [Avatrix]
– FOUND: 34.1302, -118.3489 (Hollywood) – [?]
TAB #9 – “” UNLOCKED by TheFord
– FOUND: 39.9559, -75.1468 (Philadelphia, St.George’s) – [TheFord]
– MISSING: 40.729568, -73.996506 (NYC, Washington Square)
TAB #10 – “” UNLOCKED by KalieApple
– FOUND: 39.9559, -75.1897 (Philadelphia, Drexel University) – [Katie]
– MISSING: 51.5167, -0.0732 (London, UK)
TAB #11 – “Stop N Go Diner” UNLOCKED by IANATASS
– FOUND: 37.7778, -122.3888 (San Francisco) – [Exo, IANATASS]
TAB #12 – “Mural” UNLOCKED by Roberto
– FOUND: 39.7564, -5.0092 (outside Madrid) – [Roberto]
TAB #13 – “Leaflets” – UNLOCKED by DarkestJamesG
– FOUND: 51.4617, -0.9368 (Reading, UK) – [DarkestJamesG]
TAB #14 – “Time Capsule” UNLOCKED by TBEpicForum
– MISSING: 42.311033, -83.069233 (Windsor/Detroit, ON)
TAB #15 – “” UNLOCKED by NikNak
TAB #16 – “Lancer” UNLOCKED by MrsParks
TAB #17 – “Posters” UNLOCKED by Daniel
TAB #18 – “” UNLOCKED by NikNak
– FOUND: 43.2930, 5.3632 (Marseille, France)
TAB #19 – “Letters” UNLOCKED by Harold
– FOUND: 40.758816, -73.984573 (NYC, Times Square) – [luiek20]
TAB #20 – “Journal” – UNLOCKED by Valarmorghulis3
TAB #21- “Heart Monitor” UNLOCKED by RedEvilDragon
– FOUND: 43.6956, -79.3959 (Toronto, ON) – [Red Evil Dragon]
TAB #22 – “” UNLOCKED by DramaticLemurs
– FOUND: 51.4105, -0.3018 (London, Eden and Fairfield)
TAB #23 – “Derrick” UNLOCKED by TaxiSquad27
– FOUND: 40.764748, -73.973114 (NYC, Central Park) – [TaxiSquad27]
TAB #24 – “” UNLOCKED by LintMachine
TAB #25 – “Ammo Case” UNLOCKED by Exo
– FOUND: 47.6532, -122.3060 (Seattle, WA) -[NataSS]
TAB #26 – “” UNLOCKED by Boogle

UNKNOWN TAB
– MISSING: 39.949503, -75.146784 (Philadelphia, near Liberty Bell/Chestnut/4th)
– MISSING: 47.650917, -122.347333 (Seattle, WA, Hwy 99 bridge, troll)
– FOUND: 39.949274, -75.171698 (Philadelphia, Rittenhouse Sq.) – [IAmTimO]
– FOUND: 39.96521, -75.179327 (Philadelphia, Francisville) – [Docta Splatta]
– FOUND: 40.735394, -73.990776 (NYC, Union Square) – [ChrisA9]
– FOUND: 42.352776, -71.074634 (Boston, MA) – [avatrix]
– FOUND: 42.358432, -71.091585 (Boston, MA) – [avatrix]
– FOUND: 37.240657, -121.969351 (Los Gatos, CA) – [Aphostile]
– FOUND: 34.1369, -118.1231 (Pasadena, CA) – [?]

LOCATED BONUS CONTENT COGS
– FOUND: 40.758560, -73.976730 (NYC, St. Patrick’s) – [ModernDevil]
– FOUND: 33.0352, -96.6613 (Plano, TX) – [SoupNazzi]
– FOUND: 42.361267, -71.057596 (Boston, MA) – [AOWWaterborn]
– FOUND: 37.826807, -122.4228 (Alcatraz) – [Team Bay Area]
– FOUND: Mailed to PlatformNation.com – [Steve519]

CSIDs for COG tags that unlock tabs in the promo sie:

UNLOCKABLE CONTENT CSIDs:

677002-T427V-WK = Budapest - xl Ragnar lx, Guy The Ace
196580-VKB1B-0J = London, UK - Gee of War
778786-TQOQR-OF = Omaha, NB - Atom1cllama, dongcopter
329307-KZD3O-PQ = Fenway Park, Boston - Avatrix
577694-LZR6S-ID = San Francisco - Exo (+IANATASS)
734948-2HSO7-IB = Berkley, CA - BushMaster
692337-K1TWD-5Q = Seattle, WA - Exo, NataSS
611701-Z80W3-NG = Toronto, ON - Red Evil Dragon
389857-LRH2J-40 = (PlatformNation.com, Seattle, WA) - Steve519
756321-AHTEF-9Z = (EpicGames GOW2 Forum Community)
988985-R65YY-SQ = New York City, NY - TaxiSquad27
890856-9IQBY-MI = (Reading, UK) - DarkestJamesG
(unreported) = Seattle, WA - ChiefWiggum
(unreported) = Boston, MA (MIT) - Avatrix
(unreported) = Boston, MA (Commonwealth) - Avatrix

* Errors:
(invalid code?) = Reno, NV - GearinUpAllDayyy, mouleman23
(invalid code?) = San Bruno, CA - GearsGirl
(invalid code?) = Los Gatos, CA - Aphostile
?5?C??-GCY25-6U = E For All - Doomstick (invalid ID)

UPDATE: More COG tags have been showing up in other countries through their local gaming sites. The effect of their CSIDs on the promo isn’t yet confirmed, but are likely bonus content.

SOME INTERNATIONAL COG TAGs:

HUNGARY - reference
47°29'58.55"N 19° 2'45.74"E
46°05'56.26"N 18°13'11.96"E
46°15'17.44"N 20° 9'57.71"E
46°54'01.98"N 19°40'26.65"E

SPAIN
VALENCIA - reference (John Lol - pic)
BARCELONA - reference (Xavi Robles - pic)
ZARAGOZA - reference (Aimé Villa - pic)
ALICANTE - reference 

UPDATE: Here are some additional game-related links for the sake of completion.

• Full game guide (ConsoleHeroes.com)

Enjoy!

Tags: akqa, gearsofwar2, microsoft

Categories: Video games, Viral General