One one one what?

   Posted by: thebruce

Philebrity.com is reporting on a new mysterious viral discovery in Philadelphia – large puzzle piece have been showing up around town.  They were tipped by a reader (reportedly) who said they’ve been seeing them around town, and “went to the site at one-one-one.net and it redirected to a flickr pool which at the time of this writing has only one photo uploaded.
The flickr group’s description says: shoot. upload. solve

That’s all.

If you live in Philly, can you help put together the pieces of this puzzle?
Or is this just “Kitby”‘s idea for a ‘Project 365’?


Kitby has posted a photo of the instructions that were found with that puzzle piece:


Categories: Rabbit Hole, Viral General

This entry was posted on Tuesday, September 23rd, 2008 at 4:12 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

6 comments so far


kitby and I found that puzzle piece on the side of a building. We have only as much information as you do.

September 23rd, 2008 at 5:49 pm

As the photographer mentioned in this post, I’d like to mention that I’m as baffled as you are as to this one one-one-one.net thing. I merely saw this piece out on a walk with a friend.

September 23rd, 2008 at 5:50 pm


September 23rd, 2008 at 5:50 pm

EGo: nice :)

kitby: how did you come across the one-one-one.net URL?

September 23rd, 2008 at 5:55 pm

There was a sign posted near the piece. If I can find the photo again, I may post it.

September 23rd, 2008 at 6:04 pm

thanks for the update! More for fellow Philadelphians to look out for :)

September 23rd, 2008 at 7:34 pm

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