3 comments so far
15
Oct'09
It’s never too late IV a rabbithole
About the time of Levi’s launch of their new “Go Forth” campaign, reports began popping up of nifty packages being delivered from the Levi Strauss and Co. Archives in San Francisco. Days after I reported the press release, another package arrived! Unfortunately this time, there was no charcoal briquette goodness used as packaging.
There was, however, a red bandanna marked with a very good question: “Who was Grayson Ozias the IVth, and where is his treasure?” So I had a creative urge and decided to share the opening of Grayson’s mail…
[kml_flashembed movie=”http://www.youtube.com/v/ex-Anm0HEQk” width=”512″ height=”409″ allowfullscreen=”true” fvars=”fs=1″ /]
 |
 |
 |
 |
 |
 |
You can join the game and help solve the mystery by starting at goforth.levi.com
Then follow GraysonOziasIV on Twitter for updates, and stalk Grayson on Facebook
Then go and bookmark the community wiki here at goforth.wikibruce.com for help and answers (and please contribute if you want!).
You can also join a community discussion at Unfiction.
Now get II it and Go IVth!
Categories: ARGs General, Miscellaneous Products, Viral General
This entry was posted
on Thursday, October 15th, 2009 at 10:36 am.
You can follow any responses to this entry through the RSS 2.0 feed.
You can skip to the end and leave a response. Pinging is currently not allowed.
[…] Shortly after the hunt began, Wikibruce among other websites received a package from Grayson, which is documented here in the article and video “It’s never too late IV a rabbithole“. […]