It’s never too late IV a rabbithole

   Posted by: thebruce

About the time of Levi’s launch of their new “Go Forth” campaign, reports began popping up of nifty packages being delivered from the Levi Strauss and Co. Archives in San Francisco.  Days after I reported the press release, another package arrived!  Unfortunately this time, there was no charcoal briquette goodness used as packaging.

There was, however, a red bandanna marked with a very good question: “Who was Grayson Ozias the IVth, and where is his treasure?”    So I had a creative urge and decided to share the opening of Grayson’s mail…

[kml_flashembed movie=”http://www.youtube.com/v/ex-Anm0HEQk” width=”512″ height=”409″ allowfullscreen=”true” fvars=”fs=1″ /]


You can join the game and help solve the mystery by starting at goforth.levi.com

Then follow GraysonOziasIV on Twitter for updates, and stalk Grayson on Facebook

Then go and bookmark the community wiki here at goforth.wikibruce.com for help and answers (and please contribute if you want!).

You can also join a community discussion at Unfiction.

Now get II it and Go IVth!

Tags: ,

Categories: ARGs General, Miscellaneous Products, Viral General

This entry was posted on Thursday, October 15th, 2009 at 10:36 am. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

3 comments so far


What a great video! Very creative and so true to the game. :-D

October 16th, 2009 at 9:51 am

i’ve played it like 10 times :) it’s awesome!!!!!

October 16th, 2009 at 10:35 am

Thanks :) It was definitely fun to create! But really, the audio track is key!

October 16th, 2009 at 10:46 am

One Trackback/Ping

  1. Wikibruce » Grayson’s IVtune recovered! All are winners    Nov 23 2009 / 4pm:

    […] Shortly after the hunt began, Wikibruce among other websites received a package from Grayson, which is documented here in the article and video “It’s never too late IV a rabbithole“. […]

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