10
Jun'08

No more Holomystery

   Posted by: thebruce

The veil’s been lifted – the creators of the Holomove company, technology and, well, drama have been discovered. Speculation of its connections ranged from Microsoft’s Surface, to Fox’s upcoming TV series Fringe, to a very, very high quality grassroots ARG. But the following news was discovered posted on Microsoft’s MSDN Tech-ed blog:

Holomove
In collaboration with Visual Studio, Microsoft has created the ultimate challenge that tells the story of Nathan Bozeman who gets the chance to change the world, but at an extraordinary price. Since the immersive game began in May 2008, it has captivated players around the world. Find out what’s happened so far and join the adventure—there’s still time to get involved.

Watch the experimental technology being developed at Holomove.

To join in, catch up on the trailhead at Unfiction.
Or check out all the current websites and media.

Tags: ,

Categories: ARGs General, Puppetmasters

9
Jun'08

Gotham City requires your vote!

   Posted by: thebruce

The Gotham City Election Board is asking for your vote!  Polls are now open, and voting is available through June 12th.   Be sure to register first.

Update: Text messages were received on the TDK cell phones – “Clowns, are you ready for some laughs? (y/n)”.  Answering “y” prompted this reply – “You put a smile on my face. Hope you’re not superstitious.”

Other sites have also been updated:

SHH reports from Hutch:

I discovered @ Verizon Wireless a new phone coming out from Nokia (the 6205 is the model) entitled The Dark Knight edition. It features the Dark Knight logo on the back, as well as exclusive content inside the phone (including quotes like the Jokers laugh as a TXT Alert, wallpapers, screen savers and the trailer all preloaded in the phone). It launches June 15 online only and as a limited edition.
(Engadget link)

Follow along at the wiki: batman.wikibruce.com!
Join the hype at Superoherohype

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Categories: ARGs General, Movies

4
Jun'08

Party time at the White Island

   Posted by: thebruce

02 June, 2008 – ALTERNATE REALITY TAKES OVER IBIZA

Something is happening in Ibiza.

On 1 June 2008, TheWhiteisland.com adventure began. Taking in hundreds of club nights and parties around Europe, thousands of clubbers and players, ancient mystical forces and a thrilling mystery, the White Island is set to be the talk of this year’s summer of dance music.

The White Island is the most ambitious ARG, or Alternate Reality Game, ever attempted. Based around the biggest dance music events and the hottest clubs and DJs of summer 2008, the game asks players from across the world to help solve the mystery behind a series of events that could threaten the very soul of Ibiza.

From the terrace of Space and the dance floor of Wonderland to the Summer’s biggest festivals, a cast of thousands of dance music fans will follow clues, solve puzzles and have the biggest summer of their life as they follow the story online and through a variety of multimedia.

An ARG (Alternate Reality Game) is an online game that uses the real world as a platform to tell a story with an interactive narrative (see below for more details). Players often join forces to solve puzzles and collect clues to ultimately solve the mystery and the game.

Game partners Pioneer Pro DJ will supply huge prizes along the way, and clubland’s biggest names and DJs are on board to guarantee the ultimate adventure – and party!

Already being dubbed the ‘Rave Version of Lost’ – The White Island is an interactive adventure that features huge global stars from the world of clubbing and a mystery that deepens with every passing week.

Previous ARGs have been followed by tens of thousands of players from around the world. Publications seeking to boost readership and online hits, or just to join the adventure that will have everyone in Ibiza and beyond talking, are encouraged to get in touch to receive updates and the opportunity to get involved in the Summer’s greatest adventure.

The White Island is the brainchild of London’s Black Swan Media (www.blackswanarts.com) and is a joint venture with Pioneer ProDJ.

Quotes:

“The White Island brings together Ibiza’s top clubs and DJs and the clubbing experience across Europe’s and wraps them in an innovative new format. Wonderland, our new night at Eden in Ibiza, is all about bringing new ideas and experiences to clubland. The White Island has that same appeal … that’s why we’re excited to be part of it – its taking clubbing to a whole new level.”
– Pete Tong

“This the most ambitious ARG ever attempted. The Black Swan Arts team are all huge dance music fans. We’re sure that The White Island will add extra mystery and fun to what’s already set to be a fantastic summer of parties. Put it this way: buckle up for the summer of your life!”
– Dr Charles Kriel, Creator and Director of Black Swan Media

Tags:

Categories: Uncategorized

3
Jun'08

Wikibruce Goes Blog!

   Posted by: thebruce

Welcome to the renovated Wikibruce home. I’ve decided to upgrade the plain list of wikis to a news/blogger for ARG news and happenings.  See the sidebar for active wikis and outdated wikis, and various community links.

Catch ye on the flipside.

Categories: Uncategorized

1
Mar'08

New! Diamond Shreddies!

   Posted by: thebruce

More strange billboards, this time a new variation of a product we all know and love – Shreddies! But, these billboards have no information, just a bright yellow background with an enormous picture of a diamond Shreddie

Will you go to the store and look for this new Shreddies brand? If you do, you’ll end up empty handed. Of course, a keen eye would realize it’s just a humorous play on the basic square. The way I see it, this can only be a positive campaign. Even if the ad doesn’t directly cause people to go buy Shreddies, it’s good for a quick chuckle, and a positive connection to the product.

So no – there are no real Diamond Shreddies. Well, there are, but you’ve already got’em in your dish.

“Experience the diamondness”

Check out the commercials and details at the official website of Diamond Shreddies.

Tags:

Categories: Viral General

27
Feb'08

Official Obay campaign website

   Posted by: thebruce

Official details are now available about the campaign at CollegeOntario’s Obay website: WhyCollege.CollegesOntario.ca

“The first half of the campaign was a huge success. Before the teaser phase had ended, the campaign had received extensive news coverage including reports from Global National News, Toronto Star, 24 hours and NOW Magazine, as well as hundreds of other articles and blogs – all dying to find out who was behind the supposed new drug, Obay.”

The site displays the four distributed ads, and also links to the youtube profile “ObayCamp” containing three ads being shown in cinemas.

Tags:

Categories: Viral General

27
Feb'08

To Obay or not to Obay?

   Posted by: thebruce

Mysterious pharmaceutical-style ads for “Obay” popped up for a few weeks in bus shelters and streetcars and various other banner locations throughout Ontario in late February. By themselves, they are somewhat controversial, tongue-in-cheek, and indescript, save for a fleeting reference to “the makers of WhyBecauseISaidSoTM“. – No websites. No actual trademarks. No real product.
Here’s the timeline, after the initial appearance of the ads:

“Thankfully, Obay isn’t real.” – Phase 2

To view a collection of photos, visit the Flickr Obay pool, or check the direct search for “Obay” images on Flickr.

Tags:

Categories: Viral General