Every Tardy Tag Tells a Tale

   Posted by: thebruce

Wikibruce COG 700660-FC906-ELBetter late than never, as they say. Wikibruce received a Gears of War 2 COG tag yesterday – it must have quite the tale to tell, having traversed all those hills and valleys, miles and miles of weathered terrain, woretorn battlelands…

Alas, while The Last Day campaign has essentially come to a close with all locked tabs having been unlocked, all hidden COG tags around the world either found or labeled MIA, and the Gears of War 2 video game past release – this COG still has one gift to give: a unique CSID.

  • 700660-FC906-EL

This presents the DoorLogo 2 icon which, unsurprisingly, is not one of the remaining undocumented bonus downloadables.

The Last Day campaign had community members and fans runnin al around the world looking for high quality COG tags with unique codes that would either unlock a special ‘tab’ on the promotion website or pop up one of a number of special downloadable assets, from avatars, to sound clips, and wallpapers.

People on the hunt for the tags, either from GPS coordinates posted online, or through local game retailers who ran their promotional contests and giveaways, (or by mail) after receiving their COG tags would effectively provethe slogan – Every tag tells a tale. They’d share their expedition, their adventure, their trials and struggles as they pursued the ever-coveted Gears of War COG.

Its value was different to everyone; some wanted money and would sell them on eBay to the highest bidder (one sold for nearly $500USD); some wanted fame, reputation, bragging rights; some simply love the game so much, it’s a priceless commodity to add to their collection.  Whatever the reason, people around the world flew out in droves, and created tales of their own.


Every tag tells a tale.
See you on Xbox Live!

For an overview of the 1000 COG campaign run by AKQA, see “Gearing Up”.

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Categories: Video games, Viral General

This entry was posted on Tuesday, November 25th, 2008 at 9:38 am. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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