Archive for the ‘Viral General’ Category

17
Dec'10

TRON Week! – Finale, photo challenge

   Posted by: thebruce

Flynn Lives!
TRON week becomes TRON weekend! Day 5 is here, along with the Tron: Legacy opening weekend. To finish off the week of raffling Tron and Flynn Lives paraphernalia, the final challenge will be more..challenging.

As noted on Day 4, entries for these items will be accepted through Monday evening. The challenge: Take a photo when you go to see Tron: Legacy this weekend, but make sure you capture in it as much TRON-related content and as many people as you can muster! The more you get in the photo, the more entries you earn for the draw!

Day 5/Weekend photo challenge/raffle instructions

Here’s what you need to do to have a chance to win one of the items up for raffle…

  1. See TRON: LEGACY over the weekend (up to and including Sunday night screenings).
  2. Earn entries into the raffle by submitting ONE photo (and not a collage) as evidence. The photo must contain something as visual proof of being at the theater for the this film (ticket stub, something Tron-branded, etc). You can submit as many photos as you like, but only the most recent will be considered for the draw.
  3. You can earn multiple entries into the raffle by qualifying for any of the following ‘achievements’:
    1 entry:
    for submitting a qualifying photo (identifiable as being taken at a Tron screening at some point over the weekend)
    1 entry: if the photo clearly contains at least one piece of TRON-themed clothing (eg, a costume)
    1 entry: if the photo includes at least one piece of FLYNN LIVES ARG-specific paraphernalia
    1 entry: if the photo shows a waiting line to buy tickets or enter the theater
    1 entry for each person: in the photo wearing TRON or FLYNN LIVES gear and posing for the photo (you included if you’re not taking the photo)!

Photos should be submitted to raffle@wikibruce.com
Submissions will be accepted through
Monday 6pm Eastern (3pm Pacific)
Include your name and your contact email.
Only one photo per person will be considered, so shoot and choose wisely!

Sample photo contents:

Here are some sample photo submissions, so you have an idea of the challenge and how you earn:

  • A photo taken in the theater holding your TRON: LEGACY ticket stub will get you 1 entry
  • A photo of you at the theater with someone dressed in a Tron costume will net you 4 entries
  • A photo taken by you at a midnight premiere screening showing a long waiting line, as well as a group of 10 friends (or random people) posing for the picture, including someone dressed in a Tron costume, a few people wearing Flynn Lives T-shirts and everyone else wearing a pin (clearly visible) from the ARG (whether their own or borrowed), will net you 14 entries!

Simply put, take as Tron-themed and creative a photo as you can when you see the movie this weekend! Did you already see the movie and feel like you missed out on the photo op for the draw? Simple:
Go see the movie again! (and take a camera this time)  ;)

Disclaimer: I may post your submitted photo in a subsequent article here, unless you inform me otherwise not to.

If you have any questions, do feel free to ask!

Raffle Items

The best were saved for last, of course!  There are multiple of the following items available to be won.  Names will be drawn sequentially, and given the choice of one of these:

Names will be drawn randomly and contacted as long as supplies last. There are at least 5 posters, and at least 1 Bit.

Good luck, and HAPPY TRON WEEK!

The other draws are also still available and entries (comments to the relevant articles) will be accepted until Saturday at 11am Pacific/2pm Eastern:

  • Day 1: End of Line Club Coaster, FANExpo Blue ID disc, Operation Tron Profile Badge code
  • Day 2: Samtracker 89 pin+sticker, Space Paranoids pin, Flynn Lives T-Shirt
  • Day 3: Sabotaged!
  • Day 4: Flynn Lives pin, ‘Home of Tron’ Flynn’s Arcade token, Encom Guest Badge

Above all else, have fun!

See you on the grid…

(some sample raffle photos already submitted)

To catch up on the Flynn Lives ARG, visit the community wiki at tron.wikibruce.com and join in with the community at Unfiction!

You can also connect with Flynn Lives on Facebook.

Tags: , ,

Categories: ARGs General, Movies, Viral General

16
Dec'10

TRON Week! – Day 4, and final instructions (raffle closed)

   Posted by: thebruce

Flynn Lives!
TRON week returns! Day 4 is here, with more items and information about the final raffle that will last for the weekend to be drawn on Monday!

Having now seen the film at two screenings, I can very much re-iterate: This is a movie worth seeing.

Each day this week a number of items were listed on Wikibruce.com, along with a simple “skill testing question” to ensure at least some level of Tron knowledge or fandom. Now on to today’s raffle details (Day 5 and weekend raffle instructions follow below)

Day 4 Raffle Details:

Post your answer(s) to the items for which you’d like to be entered into the drawing  in the comments below, along with your name and email.

  • You can enter as many times during the week as you like, and for as many items as you like, but only one entry per item!
  • If more than one of any item exists, more than one name will be drawn (eg, multiple t-shirts listed below means multiple names will be drawn).
  • Entries (comments to the relevant articles) will be accepted until Saturday at 11am Pacific/2pm Eastern. Names will be drawn, contacted, and announced shortly thereafter.
  • Make sure you include your email address with your answer!

Raffle entry is now closed!

For item 1: Flynn Lives pin

  • 10 pins are available
  • Trivia Question:

    Who is heard in the following audio clip, and to whom are they speaking:
    (listen) Raffle Audio 1

For item 2: ‘Home Of Tron’ Flynn’s Arcade token

  • 5 pins are available
  • Trivia Question:

    Who is heard in the following audio clip, and to whom are they referring:
    (listen) Raffle Audio 2

For item 3: Encom Guest Badge (San Francisco press event)

  • 5 badges are available
  • Trivia Question:

    Who is heard in the following audio clip, and what’s the significance of this scene:
    (listen) Raffle Audio 3

Good luck!

Check out the other items from TRON week:

  • Day 1: End of Line Club Coaster, FANExpo Blue ID disc, Operation Tron Profile Badge code
  • Day 2: Samtracker 89 pin+sticker, Space Paranoids pin, Flynn Lives T-Shirt
  • Day 3: Sabotaged!
  • Day 5: Blue FLYNN LIVES poster, ARG Launch Bit

Raffle entry is now closed!

Day 5/Weekend photo challenge/raffle instructions

Well, Tron: Legacy premieres tonight first with midnight screenings. Are you planning to see Tron: Legacy at any time this opening weekend?  Because that’s the only way you’ll be entered into these final item raffles!  Get ready for the challenge!

Here’s what you need to do to have a chance to win one of the items up for raffle…

  1. See TRON: LEGACY this weekend (up to and including Sunday night).
  2. Earn entries into the raffle by submitting ONE photo (and not a collage) as evidence. The photo must contain something as visual proof of being at the theater for the this film (ticket stub, something Tron-branded, etc). you can submit as many photos are you like, but only one will be considered for entries.
  3. You can earn entries into the raffle by qualifying for any of the following ‘achievements’:
    1 entry:
    for submitting a qualifying photo (identifiable as being taken at a Tron screening at some point this weekend)
    1 entry: if the photo clearly contains at least one piece of TRON-themed clothing (eg, a costume)
    1 entry: if the photo includes at least one piece of FLYNN LIVES ARG-specific paraphernalia
    1 entry: if the photo shows a waiting line to buy tickets or enter the theater
    1 entry for each person: in the photo wearing TRON or FLYNN LIVES gear posing for the photo (you included if you’re not taking the photo)!

Photos should be submitted to raffle@wikibruce.com through Monday 6pm Eastern (3pm Pacific). Include your name and your contact email. Remember, only one photo will be considered, so shoot and choose wisely!

Sample photo contents:

Here are some sample photo submissions, so you have an idea of the challenge and how you earn:

  • A photo taken in the theater holding your TRON: LEGACY ticket stub will get you 1 entry
  • A photo of you at the theater with someone dressed in a Tron costume will net you 4 entries
  • A photo taken by you at a midnight premiere screening showing a long waiting line, as well as a group of 10 friends (or random people) posing for the picture, including someone dressed in a Tron costume, a few people wearing Flynn Lives T-shirts and everyone else wearing a pin (clearly visible) from the ARG (whether their own or borrowed), will net you 14 entries!

Simply put, take as Tron-themed and creative a photo as you can when you see the movie this weekend!

Disclaimer: I may post your submitted photo in a subsequent article here, unless you inform me otherwise not to.

Want to know what’s being raffled? More details about the draw will be posted tomorrow, but for now here’s a hint; and there is more than one of one of these items…

—-

Raffle entry is now closed!

If you have any questions, do feel free to ask.

Above all else, have fun!

See you on the grid…

Tags: , ,

Categories: ARGs General, Movies, Viral General

15
Dec'10

TRON Week! – Day 3?

   Posted by: thebruce

Flynn Lives!
TRON week continues, but Day 3 has been sabotaged! Something in the grid has caused a problem, blocking access to my home computer wherein all the details for the raffle are stored.  Unfortunately, as I won’t be able to tend to the matter until later tonight (on returning from another Tron: Legacy screening this week, care of Norelco), this means that today’s raffle items list will be postponed until tomorrow.

Day 4 will be up at noon eastern Thursday and will also include today’s items, along with some more questions.  Be prepared for Day 5 though! The best is being saved for last, and the ‘skill test’ will be a little more challenging…

Be rezzed to see Tron: Legacy this opening weekend – it is well worth the wait!

Check out the other raffle items from TRON week:

  • Day 1: End of Line Club Coaster, FANExpo Blue ID disc, Operation Tron Profile Badge code
  • Day 2: Samtracker 89 pin+sticker, Space Paranoids pin, Flynn Lives T-Shirt
  • Day 3: Sabotaged!
  • Day 4: Flynn Lives pin, ‘Home of Tron’ Flynn’s Arcade token, Encom Guest Badge
  • Day 5: Blue FLYNN LIVES poster, ARG Launch Bit

Raffle entry is now closed!

—-

To catch up on the Flynn Lives ARG, visit the community wiki at tron.wikibruce.com and join in with the community at Unfiction!

You can also connect with Flynn Lives on Facebook.

See you on the grid…

Tags: , ,

Categories: ARGs General, Movies, Viral General

14
Dec'10

TRON Week! – Day 2 (raffle closed)

   Posted by: thebruce

Flynn Lives!
TRON week continues! Welcome to Day 2! One free screening has come and gone, and I was among those fortunate enough (an understatement) to experience ‘the grid’ at Toronto’s open screening thanks to the Flynn Lives.

This is a movie worth seeing, at least 9 times. It is the double rainbow of win! It’s over 9000!

As for the raffle – entries are coming in droves, if yesterday was any indication. I have to say it’s wonderful to see people passing on some items they already have to give others a chance in the draw. Also, many thanks to those who have donated some items to be given out to others in this raffle. It’s teamwork and generosity like this that makes an amazing ARG community!

Raffle Details:

Each day this week a number of items will be listed on Wikibruce.com, along with a simple “skill testing question” to ensure at least some level of Tron knowledge or fandom. Post your answer(s) to the items for which you’d like to be entered into the drawing  in the comments below, along with your name and email.

  • You can enter as many times during the week as you like, and for as many items as you like, but only one entry per item!
  • If more than one of any item exists, more than one name will be drawn (eg, multiple t-shirts listed below means multiple names will be drawn).
  • Entries (comments to the relevant articles) will be accepted until Saturday at 11am Pacific/2pm Eastern. Names will be drawn, contacted, and announced shortly thereafter.
  • Make sure you include your email address with your answer!

Raffle entry is now closed!

For today’s skill-testing questions, use the clips from the image below to answer any of the following questions:

For item 1: SamTracker 89 Pin+Sticker

  • 2 pins/stickers are available
  • Trivia Question:

    In the image above:
    A) What business had its home in this building?

For item 2: Space Paranoids Pin

  • 7 pins are available
  • Trivia Question:

    In the image above:
    B) What vehicle is being driven in this scene?

For item 3: Flynn Lives T-Shirt

  • 7 extra-large t-shirts are available, plus 1 large
    Please indicate if you’d like to try for the Large (if you do and the large is drawn by someone else, you’ll remain in the draw for an XL unless you indicate otherwise)
  • Trivia Question:

    In the image above:
    C) What’s the name of this character?

Are you rezzed?  Here we go, start answering!  And don’t forget to see Tron: Legacy this week :)

Check out the other raffle items from TRON week:

  • Day 1: End of Line Club Coaster, FANExpo Blue ID disc, Operation Tron Profile Badge code
  • Day 3: Sabotaged!
  • Day 4: Flynn Lives pin, ‘Home of Tron’ Flynn’s Arcade token, Encom Guest Badge
  • Day 5: Blue FLYNN LIVES poster, ARG Launch Bit

Raffle entry is now closed!

—-

To catch up on the Flynn Lives ARG, visit the community wiki at tron.wikibruce.com and join in with the community at Unfiction!

You can also connect with Flynn Lives on Facebook.

See you on the grid…

Tags: , ,

Categories: ARGs General, Movies, Viral General

13
Dec'10

TRON Week! – Day 1 (raffle closed)

   Posted by: thebruce

Flynn Lives!
It’s here, Tron week!  TRON: LEGACY will premiere on Friday Dec 17th in 3D and IMAX where available, starting with midnight screenings. Not only that, there are now two opportunities for fans and dedicated movie-goers to see Tron: Legacy in 3D for free at select limited theaters across North America.

First, as a reward for all who participated in the FLYNN LIVES promotional ARG, you can visit FlynnLives.com/Electrify to locate a nearby theater for free public entry Monday Dec 13th on a first come first served basis (it will be chaos!)

Secondly, for the lucky folk who managed to snag a ticket from Norelco’s ticket snatching marketing ploy at 3dshave.com and 3dshave.ca, another screening will take place on Wednesday Dec 15th.

The FLYNN LIVES campaign has effectively come to an end with the completion of the DigitalPulse puzzle trail – the actions that allowed a portal to be opened between the grid and the real world. It’s believed to be we, Kevin Flynn’s supporters, who created the means for Alan to receive the supposed page from Kevin Flynn.  What a way to end the campaign and lead in to the film!

Now, to celebrate TRON week and the completion of the ARG, Wikibruce will be raffling off a selection of Flynn Lives and Tron paraphernalia.

Raffle Details:

Each day a number of items will be listed on Wikibruce.com, along with a simple “skill testing question” to ensure at least some level of Tron knowledge.  Post your answer and name in the comments below, and you’ll be entered in the draw to win any of the items listed.

The prizes will get bigger and better as the week goes on :)

  • You can enter as many times during the week as you like, and for as many items as you like, but only one entry per item!
  • If more than one of any item exists, more than one name will be drawn (eg, two coasters as listed below means two names will be drawn).
  • Entries will be accepted until Saturday at 11am Pacific/2pm Eastern. Names will be drawn, contacted, and announced shortly thereafter.
  • Make sure you include your email address with your answer!

Raffle entry is now closed!

Item 1: End of Line Club Coaster

  • 2 coasters are available
  • Trivia Question: (answer in a comment below to be entered)

    What is Yori’s user’s name?

Item 2: FANExpo Blue ID disc

  • 1 disc is available
  • Trivia Question: (answer in a comment below to be entered)

    Who directed the original 1982 film Tron?

Item 3: Operation Tron Profile Badge code

  • 12 codes are available
  • These codes award you the Operation Tron achievement badge (Encom’s San Francisco press conference) for your FlynnLives.com profile.
  • Trivia Question: (answer in a comment below to be entered)

    What is ‘Tron Guy’s real name?

Are you rezzed?  Here we go, start answering!  And don’t forget to see Tron: Legacy this week :)

Check out the other raffle items from TRON week:

  • Day 2: Samtracker 89 pin+sticker, Space Paranoids pin, Flynn Lives T-shirt
  • Day 3: Sabotaged!
  • Day 4: Flynn Lives pin, ‘Home of Tron’ Flynn’s Arcade token, Encom Guest Badge
  • Day 5: Blue FLYNN LIVES poster, ARG Launch Bit

Raffle entry is now closed!

—-

To catch up on the Flynn Lives ARG, visit the community wiki at tron.wikibruce.com and join in with the community at Unfiction!

You can also connect with Flynn Lives on Facebook.

See you on the grid…

  • 2 coasters are available
  • Trivia Question: (answer in a comment below to be entered)

    What is Yori’s user’s name?

Tags: , ,

Categories: ARGs General, Movies, Viral General

8
Sep'10

UNSC Control Point Defense

   Posted by: thebruce


On September 4, Toronto became ground zero for a Covenant attack on a UNSC control point, just as was warned in the Xbox News video series (which has since come to a disturbing end).

Teams of 6 troops marched onto the (laser) battlefield to ward off Covenant attackers and defend the UNSC obelisk. Presented with a Halo: Reach t-shirt and lanyard, they were then ushered into a tent where they could train on Halo: Reach’s multiplayer firefight.

People who had pre-ordered their copy of Halo: Reach were granted the privilege to switch sides on the field and play as an enemy Covenant again the UNSC onslaught.

The event lasted 6 hours, with over a thousand players cycled through the battlefield. Even Master Chief himself showed up to support the troops.

  • Halo: Reach drops September 14, 2010.
  • For more high quality photos from the events, visit Flickr.
  • For more details about the viral components leading up to the Toronto and Vancouver UNSC events, visit halo.wikibruce.com.

Halo: Reach Toronto Control Point Defense community event from Xbox Canada
Go to Youtube

Don’t forget – Remember Reach…

Tags: ,

Categories: Video games, Viral General

23
Nov'09

Grayson’s IVtune recovered! All are winners

   Posted by: thebruce

This weekend, a momentous discovery was made: The hidden fortune of Grayson Ozias IV was found. After almost two months of hints, puzzles, research and anticipation, Levi’s “G.O. IV Fortune” campaign has come to a close.

Two months ago, the campaign for Grayson’s fortune began with the revelation of the discovery of wax cylinders – audio recordings from the late 1800s. About “GoForth”, The Inspiration Room said: “Levi Strauss has launched a new advertising campaign, ‘Go Forth’, presenting an optimistic tone in a time of pessimism in the United States. The online (goforth.levi.com), print and television elements borrow words and concepts from American poet Walt Whitman to establish a pioneering tone for the ‘New Americans’.”

Levi’s new “G.O. IV Fortune” campaign included the promise that along with the discovery of Grayson’s buried $100,000 prize, the organization would donate an equal sum of $100,000 to a charity of choice. The campaign prompted players to learn about American history and solve puzzles based on clues revealed in old wax cylinder recordings of Grayson Ozias IV. The introduction to this long-buried treasure hunt can be heard from G.O. himself here.

I left my home and all I knew because I feared the complacency that was growing in me. I feared that I would be content to never experience anything of America beyond the city in which I was born. But after hearing Whitman, this complacency became unthinkable, and my comfort became my greatest burden.

This great man’s portrait of our land emboldened me to conquer fear and go forth, and I have never regretted it, even now. Which is why it is my hope that these words may in turn inspire another to conquer fear, and abandon comfort, and seek their unknown.

Therefore, I commit the fortune I have made in my travels back to the earth from whence it came. I leave all I have to America, so that America might set out and find it.

Yours most sincerely,

Grayzon Ozias IV

“In September of 2009, Levi’s verified the existence of $100,000 that Grayson Ozias IV buried.

He left it there for you.
And so did we.

Go Forth.”

Shortly after the hunt began, Wikibruce among other websites received a package from Grayson, which is documented here in the article and video “It’s never too late IV a rabbithole“.

After almost two months of clues and thought-provoking quotes from Walt Whitman by G.O. IV on Twitter, players who persevered were presented with the final clue, a final puzzle that would reveal the location of Grayson’s buried $100,000 fortune. On November 21st, 2009, Laura Hall was the GoForth participant who successfully made the trek to the boonies of southern Utah to recover Grayson’s buried fortune.

Charity: WaterLaura wasn’t the only winner though. The chosen charity to receive an equal donation of $100,000 from Levi Strauss is charity: water. “Bringing clean, safe drinking water to people in developing nations. 100% of the money raised goes to direct project costs—funding sustainable clean water solutions in the areas of greatest need.”

In the planned final trip to the secret location, she recorded her progress and adventure, tweeting about it, and ensuring others could follow along.

The official final video of her discovery has been posted for viewing at goforth.levi.com, and you can watch her documentation of the buried fortune in this video.

Laura has also begun a website to document, relive, and share her GoForth experience at goforthandbeyond.com.

To check out the progress of the entire game, you can visit the community wiki at goforth.wikibruce.com, or read about other people’s adventures in recovering clues around the United States and from other related events at whereisthemaninthehat.tumblr.com.

Congratulations to Laura Hall and Charity: Water, and an enormous thanks to Grayson Ozias IV and Levi Strauss for their positive, exciting, and memorable campaign through America’s history.

Grayson Ozias IV: “I leave all I have to America”
Download (Click to play)

As “hach1r0k1d03″ shared near the end of the campaign, We’re all winners because we have gone forth & followed Grayson’s journey. His story is worth so much more than $100,000.

Levis Go Forth

Tags: ,

Categories: ARGs General, Miscellaneous Products, Viral General

15
Oct'09

It’s never too late IV a rabbithole

   Posted by: thebruce

About the time of Levi’s launch of their new “Go Forth” campaign, reports began popping up of nifty packages being delivered from the Levi Strauss and Co. Archives in San Francisco.  Days after I reported the press release, another package arrived!  Unfortunately this time, there was no charcoal briquette goodness used as packaging.

There was, however, a red bandanna marked with a very good question: “Who was Grayson Ozias the IVth, and where is his treasure?”    So I had a creative urge and decided to share the opening of Grayson’s mail…

 

You can join the game and help solve the mystery by starting at goforth.levi.com

Then follow GraysonOziasIV on Twitter for updates, and stalk Grayson on Facebook

Then go and bookmark the community wiki here at goforth.wikibruce.com for help and answers (and please contribute if you want!).

You can also join a community discussion at Unfiction.

Now get II it and Go IVth!

Tags: ,

Categories: ARGs General, Miscellaneous Products, Viral General

14
Oct'09

Mysterious Evil Guy’s Evil Game of Buttery Evilness

   Posted by: thebruce

Celebrities are a hot target for ransoms and blackmail. So is it any surprise that Seth Green of Idle Hands and Austin Powers fame has now had to likewise suffer a life-altering, catastrophic tragedy? If you don’t know what I’m referring to, check out these videos:

Almost 1 million views in 10 days. What exactly happened? Someone (maybe marketers?) stole his lucky vintage Butterfinger bar. As Seth testifies on his blog, “So last Friday I was on my cell during a break while shooting a Butterfinger spot. I’m in the parking lot, getting some junk outta my car, when two guys jumped me. These guys took my wallet, keys, bag…and the most important thing ever: my lucky vintage 1928 Butterfinger.”

While the videos stirred up the viral pipeline hornet’s nest and caused some heated debating over hoax videos, Seth and Nestle were busy setting up a central web hub called DudeWheresMyBar.com (get it? It’s a play on “Dude, Where My Car?” got it? ok, moving on) in preparation for a campaign to help Seth get re-acquainted with his precious Butterfinger bar; because no one lays a finger on his Butterfinger bar. Well, except that someone already did. In typical ransom style, the goofy perpetrator also then mailed him a letter-clipped ransom note. Seriously?

Seth outlines his dilemma in the following video, which has also apparently been hacked by the mysterious goofy perpetrator with no face.

Seth's Butterfinger, Ransom noteApparently the perpetrator also really knows his flash programming, because part of the ultimatum given to Seth is to that he must play games at his expense to reveal, in a very Joker-like fashion, a secret message which must be solved by midnight on October 31st or the bar will be destroyed o noes!

But ho! Seth has decided to team with Nestle and recruit the help of his throbbing mobs of fans to play these five games as they are magically made available and earn the high scores to unlock the gameboard message! And of course, as a thank you, Seth is prepared to reward the most successful player with a golden Butterfinger Bar valued at $10,000, and a trip to L.A. to be rewarded by Seth in person! Eh-oh!

BF_Gameboard_for_blogUnfortunately to some, it seems the mystery may go deeper than the surface. This ‘mystery man’ has been leaving video messages, and surely there will be clues hidden throughout this evil-kidnapper-of-evilnesses tricks. As he describes his game: “It is an enigma, wrapped in a riddle, smothered in secret sauce”

It appears though that Seth only likes the U.S. So, if you live in Canada, you’re not eligible for his reward according to the official rules. Boo-urns.

Turn that frown upside down though, because you can still play the games! And you can still feed the gears of virality by sharing and spamming the brand-ridden cry for help with friends who embrace any of over 85 social networking tools! (even those who don’t who at least have email)

All that said, if you still want to help Seth (and who wouldn’t want to help those teary puppy-dog eyes), go log in, and start playing the Tap-Tap Revenge Remix That Rant game and shoot for as high a score as you can – but don’t forget to collect the clues along the way.

ARG?  “Lite” ARG?  Uh…  Contest style marketing viral banking on celebrity pseudo-reality? That’s a little closer.  And you know it’s viral when you’re told about it by the development team, who were inspired by the ARG community. Enh — not very ARGish.  But who cares, I like Seth. And I chuckled.  Here’s hoping Seth will make some personal phone calls… or Mars and Hershey will crowd-source a covert corporate takedown of Nestle via a public blog. Perhaps they’ll spread rumors of government conspiracies, or introduce an AI from the future, or a corrupt pharmaceutical company, or sharks with frickin’ laser beams attached to their foreheads!

Other media coverage:

Butterfinger header

Tags: ,

Categories: Miscellaneous Products, Viral General

5
Oct'09

Levi’s hunt IV buried treasure – Go IVth!

   Posted by: thebruce

Levis Go ForthLevi’s is stepping up. Check out this Press Release about a new game and contest with a $100,000 prize, and the chance to choose any non-profit charity for which Levi’s will match an additional $100,000 donation. Relevant links following the release.

LEVI’S® BRAND BURIES $100,000 SOMEWHERE IN AMERICA WITH THE CHALLENGE TO PIONEERS TO “GO FORTH”

The Denim Leader will match the $100,000 fortune for a philanthropic chance to change the future.

SAN FRANCISCO (October 5, 2009) ­ The Levi’s® brand challenges today’s pioneers to uncover a $100,000 fortune buried somewhere in America by solving the question “Who was Grayson Ozias IV and where is his fortune?”

Launching October 5, 2009, at levi.com/goforth, this interactive challenge invites participants to solve mysteries as they unfold, keep up with other players or go for the gold themselves with the final cipher. It is a mystery, wrapped in a puzzle and an adventure across our country.

“The question we asked ourselves was ‘how do we bring the spirit of Go Forth to life out there in the world?  How do we bring the unique history and rich legacy of the Levi’s® brand to life in a fun and compelling way?’ The story of Grayson Ozias’s lost fortune seemed like a mystery just waiting to be solved,” says Doug Sweeny, Vice President of Levi’s® Brand Marketing.

Grayson Ozias IV Fortune

The narrative behind the challenge follows Grayson Ozias IV, a fictional character based on the Levi’s® brand’s pioneering and innovative spirit, on his adventures across America until his 1896 disappearance into the wilderness, after hiding his considerable fortune. Grayson Ozias IV was a friend of Levi Strauss’s nephew Nathan, so the story goes, who recorded newly discovered details about Grayson’s journey that hint at the final hiding place of his fortune. These newly discovered recordings and the story they tell will lead participants on a new adventure of discovery.

The story of Grayson’s 1890s adventure exploring America will guide our modern-day event. The game’s scavenger hunt leads to many cities and towns across America, each a part of Grayson’s journey, encourages players to step out from behind their computers and will lead some lucky player into the real world directly to the buried treasure. Each task triggers the next clue in the challenge.

The ongoing puzzle, an elaborate cryptogram, requires a combination of knowledge, skill and determination. The players will be receiving clues and pieces of the puzzle from launch to finish. The first player to crack the final puzzle and send it to the Levi’s® game team will win Grayson Ozias’s buried fortune.  Players can also win other great prizes throughout the journey.

The Levi’s® brand is not only awarding the Grayson Ozias IV challenge winner with $100,000, the participants of the challenge will be given the opportunity to nominate and vote for a U.S.-based non-profit organization to receive an additional $100,000 gift from the blue-jean-inventing icon. Sweeny adds, “This is the legacy of Levi Strauss who himself donated a robust portion of his first earnings to a local orphanage that the company still supports today. This began the company’s tradition of sharing its prosperity with the community.”

The hidden fortune is the third expedition from Levi’s® Go Forth campaign, first launched July 1, 2009. The campaign will be supported heavily in digital social media (Facebook, Twitter), online via rich media and offline (ESPN The Magazine).  The first two expeditions—the New Declaration and the New Americans—were an homage to today’s America.

 

About Levi Strauss & Co.

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world ­ capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.  Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.  For more information about the Levi’s® brand, its products and stores, please visit http://levi.com.

While the contest itself is open only to the United States, anyone can participate and enjoy the game.  And in case you hadn’t noticed:  “G“rayson “O“zias “IV“(th)  ;)

Links:

Tags: ,

Categories: ARGs General, Miscellaneous Products, Viral General

12
Aug'09

Connecting the world one experience at a time

   Posted by: thebruce

Logo: Mosaic CollectiveWhat did you see?

Back in April, a commercial for an organization named The Mosaic Collective aired on ABC, forwarding people to themosaiccollective.com. Visitors were asked to report into a database what they saw during a very brief flash of an image on screen. The collective would then generate a mosaic of these ‘visions’ for the public.

Recently, The Mosaic Collective has begun collecting more extensive visions from people regarding their 2 minute and 17 second “Flash Forwards” – visions of their lives six months in the future, which everyone on earth experienced during the GBO (Global Blackout).

Mosaic Task Force at San Diego Comic Con, July 2009I was one of the fortunate few to meet up with the collective at Comic Con in San Diego in July, and was able to finally get my flash forward reported and off my chest. I met Mosiac Task Force Intelligence Analyst Marcie Turoff who was intrigued by my vision and asked some followup questions after my report. However, I’m uncertain if this is something I should have done, given the personal and sensitive nature of my vision. But it could end up taking one of two directions: reporting my vision ends up changing the future and I no longer have to worry about my safety, or reporting my vision has made my eventual knowledge public and inevitably leads to that very future and the danger I will soon be faced with.

Judge for yourself. The Mosaic Collective has published my report via their Youtube account. I truly hope this changes things.

Marcie Turoff business cardThe Mosaic Collective is “dedicated to connecting the world one experience at a time.” The GBO wreaked havoc across the earth as 7 billion people blacked out simultaneously for 2 minutes and 17 seconds. Many did not survive. The rest were left dazed and confuzed, having to make sense of what just happened. The Collective aims to unite humanity with their efforts to paint a mosaic of the future by analyzing as many flash forwards as they’re able to get a hold of.

Logo_TruthHackAn investigative journalist, Oscar Obregon, reporting for Truth Hack (Youtube), described the collective this way:

Mosaic’s general approach is an interesting one; in one way they’re offering the public a service – an international clearinghouse to find corroborating information for FlashForwards. At the same time, they’re building a database that could potentially create a a vivid portrait of our collective future – and possibly explain whatever could be behind the GBO [Global Blackout] itself. It’s not quite open source, but it’s close, and seeing the Bureau embrace a more “web 2.0” approach speaks well of Wedeck’s instincts.

Something is believed to be scheduled to happen at JoinTheMosaic.com on August 16th.  Keep watch!


San Diego Comic Con Flash Forward promo posterFlash Forward is a new ABC TV series slated to premiere September 24th.

For more information, visit these sites:

Here are some campaign sites to get you connected:

And of course, there is an Unfiction community discussion you can join in as well.

Tags: , ,

Categories: ARGs General, TV Series, Viral General

6
Aug'09

Snake, Cane… Cane, Snake… Cake? (updated)

   Posted by: thebruce

House: Snakes on a CaneAugust 5th, primetime, Fox launches a new viral.  Reports are popping up all around the blog-o-sphere that hidden within commercials during shows including So You Think You Can Dance and Hell’s Kitchen was this very short teaser commercial:

Simple, really.  A caduceus, with a cane as the centerpiece.  The teaser quotes the website SnakesOnACane.com.  This website contains the same basic information, with one change, however: There is a countdown timer (staple of ARG/Viral hype!) counting down to September 21, 2009, 8pm (local time).

The leading theory about this teaser is that it is in fact the beginning of a promotion for the season premiere of the hit Fox TV drama House, M.D., of which I am a huge fan.

Well, looking quite a while back, on the ARG Netcast episode 24 from May 13 2007, the panelists were asked for what property they would love to see an ARG created.  This happened to be an episode I was present for as a panelist, and after contemplating the question for some time, I was obliged to answer House!

Have TPTB at Fox heard my cry for a House ARG?

Doubtful. Will this turn out to be the next great TV ARG?  It’s hard to say right now, but my guess is – No. Like the witty doctor House once said, “…like the philosopher Jagger once said, ‘You can’t always get what you want.’” Unfortunately. While I’d love to see a House ARG, I don’t think the show is necessarily all that conducive to an ARGish experience, though I could be wrong (I hope I’m wrong!).  But for now I believe this may just be another viral campaign to drum up interest and press.

It is, however, working.  And I for one, am excited to see what will be pulled from this little hat.

“The problem could be neurological. Everyone knows TV rots your brain.”

House M.D.

(bonus points if you know the quote that inspired the title of this article!)

UPDATE / Aug 10

Snakesonacane.com has updated. A minor update, but the link to House is now quite obvious.

“I was deluded into thinking I was crazy”

Snakes on a cane - update 1

Tags: , ,

Categories: TV Series, Viral General

14
Apr'09

NASA Presents: The Presence

   Posted by: thebruce

On April 3rd, NASA made a startling discovery – the Chandra X-Ray Observatory photographed what could only be described at “The Presence” – a strange phenomenon photographed in recent years. 
Described by Gradiosity:

A buddy and I were getting our asses kicked by a couple cops after they caught us tagging a wall. I remember hearing this crack like thunder right overhead. Next thing I knew, we were all standing there, looking up like baby birds. One of the cops was crying. We were all shaking. It was like realizing I’ve spent my whole life underwater and finally looking up and seeing *real* life on the other side of the surface. The cops just left us, just forgot about us. But we didn’t notice because we’d forgotten about them.  (source)

And now, has The Presence been captured by NASA’s Chandra Observatory?  CNN has also reported NASA’s finding.  You be the judge…

Year Zero: The Presence

This, on the heals of two nebulous tweets reportedly posted on April 2nd from Trent Reznor saying:

At this stage in my career, there’s few profession-related situations that truly make me nervous. Walking into one right now.

YZ is alive.

The second tweet has since been deleted.

The Presence first made its appearance in an ARG by 42 Entertainment, partnered with Nine Inch Nails, for their edgy album Year Zero.

Yes, this is a real astrophotograph, a real nebula.

Tags:

Categories: Viral General

7
Apr'09

A big box of Babel Research (updated!)

   Posted by: thebruce

(updates appended below; most recent update: Sep.25.10 – Please see disclaimers at the end of the article before commenting)

Today, big things happened. The Box was opened. (ongoing updates appended)

The viral nature of this production certainly did its job. The original video on youtube had a description which was consistently updated every few days. But the description was a countdown. It now reads:

000000000000000000
000000000000000000
0000…………………..0000
0000……OPEN……0000
0000……..THE…….0000
0000……..BOX…….0000
0000…………………..0000
0000…………………..0000
www.whatsinthebox.nl
000000000000000000

So what happened? We still don’t know… but something. All content indicates that events are taking (have taken?) place in the year 2018, August 6th. Supposedly this is when the events of the video take/took place.

Read on to find out all that’s been discovered, and dig in to the story…

Read the rest of this entry »

Tags: ,

Categories: Grassroots, Viral General

22
Mar'09

What’s in the box?

   Posted by: thebruce

My mama always told me life was like a box of mystery

The latest viral video to hit the ‘tubes has caused quite a bit commotion!  Take a look below, and come to your own conclusion… Links are added below to other sites and articles discussing this very well done video and viral mystery.

It’s not official, it doesn’t seem sanctioned, but there is more to come…

Articles:

More info to come…

Tags:

Categories: Grassroots, Viral General

20
Mar'09

A Writer’s Therapy: The Charlotte Sessions

   Posted by: thebruce

As if ARGs blurring the line between fantasy and reality weren’t enough, a new mystery is being uncovered, blurring the line between fantasy and reality about a writer whose line between fantasy and reality is blurred!

Wednesday, march 18th: Wikibruce received a package with a bulge in the mail from one “P. Martin” on Mission Blvd. in San Diego.  It was mailed March 13th.  Inside - a riddle wrapped in an enigma…well, a newspaper at least; the San Diego Union Tribune, of March 10th, pages A3-4,9-10.  If that’s important at all.

Contained within the neatly folded newspaper was an old, rattled audio recorder.  Taped to its front was a sticky note (redundancy for the win) with the phrase “Play me” teasingly scrawled across its face.

Some clarification on the instructions would have been nice, but I went with the easy answer and pressed play on the recorder. Success! For once, batteries were included.  Immediately, a recorded interview began playing betwen a man and woman.  The nature of the conversation appeared to be one of a doctor / patient relation.

Based on the discussion ensuing at Unfiction, it’s been determined that this is an ex-novelist, discussing her problems with her therapist. Put on your crazy pants!  Characters in her stories come to life. Most recently, a character Charlotte, whose story the writer chose to leave incomplete, appeared to her – on the street, supposedly as the cause of a large multi-car collision.

The writer’s first episode, however, starring one of her other characters – Julia – would have been enough to traumatize most people. But I’ll leave you to discover that story.

This doctor / patient interview has been getting pieced together segment by segment by people who’ve received similar packages in the mail.  At the time of this writing, 5 segments have been reported, spanning (what is believed to be) two and a half sessions.  This tape was labeled “2/2″ (2nd session, part 2). You can hear below.

Download (1.3MB)

What’s known so far? The story is very reminiscent (well, undoubtedly related) to the novel Therapy, by Sebastian Fitzek, released March 17th. From the website:

A twelve year old girl, Josy, has an inexplicable illness and vanishes without a trace from the doctor’s office during treatment. Her father, Viktor Larenz, a well-known psychiatrist, withdraws years later to an isolated North Sea island in order to deal with the tragedy. Here he receives a dangerous visit from a beautiful stranger. Anna Spiegel is a novelist and she suffers from an unusual form of schizophrenia: all the characters she creates for her books become real. And in her last novel she has written about a young girl with an unknown illness who vanishes one day without a trace. …
Is the inconceivable possible? Do Anna’s delusions describe Josy’s last days? Viktor Larenz begins the therapy in an attempt to uncover the horrible truth.

Below is the full compiled audio from the currently reported session segments: 1/1, 1/2, 2/1, 2/2, and 3/1. Take a peek…

  • Join in the discussion at Unfiction, where people are actually trying to determine where the recordings took place and where the locations mentioned are!
  • Transcripts are listed at Wonderweasels.org

Tags: ,

Categories: ARGs General, Books, Rabbit Hole, Viral General

23
Feb'09

Home Is Where the Mystery Is (updated! 3-23-09)

   Posted by: thebruce

Update! – (March 23, 2009)

“Xi has begun!” says the official US Playstation blog. Clearly stating:

The world’s first console-based Alternate Reality Game starts today in PlayStation Home.

Called Xi , the adventure takes place in a series of secret areas in Home – and beyond – changing day by day, week by week, in real time. Anyone with a PLAYSTATION 3 can join in the fun for free – in English, French, Italian, German or Spanish.

To discover the mystery of Xi, simply log on to PlayStation Home and look for the graffiti on the wall in the main square. Find that, and all will be revealed…

So, if you’ve got a PS3, go check it out!  See what the hype is about, and whether this really is an “Alternate Reality Game”.


Xi Greek Letter, mysterious symbol found in PS HomeSony is beginning to make good use of their communal Playstation Home virtual space for the PS3 community. While still in an open Beta phase, it’s being adopted by many, many players.  But all is not static and ordinary in this organic, virtual utopia.

North America and Europe have both been receiving odd messages, and finding short, strange video clips eerily displaying a symbol or logo of the greek letter Xi, and what looks like robot head.  At first glance, they may look like bugs in the system, little holes in the code from developers that haven’t been fixed yet.  But… that seems too easy an explanation. Especially since it’s happening world-wide, they’re not getting fixed in a timely manner, and well, the videos are blatantly placed for optimal viral effect. :)

In Home, the player has a PDA that is viewable at any time. That’s the interface to community updates, news, locations, general commands, etc - a typical ‘start’ menu.  In the Community section, however, the News tab has been showing strange text messages; but these don’t seem to be aimed at players, but rather mistakenly placed messages between… well who knows?  The Updates tab has also been showing some odd Java-based code content.  These updates have only shown for short periods of time, but they’ve coincided with discoveries of hidden video clips found in various locations of Home spaces.  It appears these updates have occurred on Tuesdays and Thursdays.

Discussion of this mystery is spreading, but the primary sources of player sleuthing are at the Playstation forums for Europe and the US, and at Pandemic Studios.  One user has also set up a Google site to help track the updates.  It’s not easy when the pieces of the puzzle vary from place to place and don’t match up between the US and Europe regions.  So the mystery must be in the content, not the context.  What can you make of these snippets?  I’ve done my best to try to organize what’s known, but dates and locations are hard to nail down.

“AlphaSpace/AlphaZone”

News:
ACCESSING RECORDS…1 ENTRY RECEIVED…FILE
PARTIALLY CORRUPTED…Date…unknown.It has
been days since we had an accurate report from the
computer.The CPU is…failing. Fast. Communications
are…too erratic. External is down. Internal is patchy at
best. Core life-support functionality…that’s restricted
but still working. For now.
Update:
–Open Alpha Test Space–
if s==”AlphaZone3″ then
OpenDoors(AlphaSpace[8])
end
(Video-EU-robohead) at the end of the Redbull video
(Video-EU-zone1) ‘AlphaZone 1′ (EU)

“Barrier”

News:
Visual recognition confirmed.
Security barrier now open.
Update:
– r =
Validate(cSecurityAvatar[g->MAINTENANCE_DATABASE]);
if (r) then bBarrierOpen=true;
Trigger(AudioSecurityOpen);
else
–Transmit(AlertSecutity) //jess :)
Trigger(AudioSecurityFailed);
end
(Video-EU-hallway) at the end of the Redbull video

“Water Pressure Valve”

News:
Three weeks ago there was a significant drop in water
pressure – too large to be explained by any leak.
Yesterday, another drop in pressure was noticed.
Update:
–Home maintenance Aqua – 3/cs:1
svalve=GetWarningSource();
if sValue==’FEC819′ then
–Home Square
CallEngineer(t1);
elseif sValue==’A76bC1′ then
–Central Plaza
CallEngineer(t2);
else
–Apartments
NotifyMaintenanceControl();
end
Return 0;
(Video-EU-stairway) at the end of the Redbull video
(Video-US-hallway) at the end of the Bowling alley “I Love Ninjas” video

“Xi_S93″

News:
jess are you there? ————- Xi is almost ready.
Update:
function Xi_S93() {
MemCpy(&Stapler,&35623,sz);
for ctr=1,MAX_EXP do
SecureWrite(exp[ctr]}
end
Wipe(&Stapler); }
(Video-US-robohead) after the movie theatre previews

“Maintenance Elevators” UPDATE!

News:
HELPFUL REMINDER
Maintenance elevators serve as vital conduits for
Maintenance personnel only, not as a short cut for
alpha testers. Please respect Maintenance rules.
Update:
–Maintenance Power Usage – period to 20th February
2009.
 
% change on previous period
————————————————–
Security +2.1
Repair  -3.8
Manufacturing  +0.6
Staff areas  -7.2
Elevators   +28.4
(Video-EU-underground) after the Redbull video
(Video-US-underground) after the MLB video, Central plaza

An additional mystery (and it’s uncertain if this is related to the strange code, messages, and videos above) has been discovered only in the US Home, where if looking out to the upper-left-most area of the Central Plaza from the right side of the exit doors still within the bowling alley, you can make out the corner of an ad billboard that looks like the latter half of a “KILLZONE 2″ title banner. Some have also found a very low-resolution, blurry clip of what looks like a screenshot from the game.  Could this be a hint that a Killzone 2 space is coming to Home soon?

My theory is this: Sony is brilliantly using mystery within the tool itself, to hint at upcoming additions to available content (it seems to me the timing of new spaces and content is related to the updates above) – rather than just announcing updates, this viral aspect increases hype and discussion, getting people into Home who may not be already.  Well, it worked for me: after hearing about this mystery, I decided to check it out myself.   Home is still in open beta – but third party content spaces have been added already, including spaces for Far Cry 2, Redbull, and Uncharted.  I think people who are speculating at upcoming Spaces with these snippets as clues are on the right track, and the current mysteries may very well be pointing to a new space soon, such as for Killzone 2.  But it’s just a theory.  The significance of Xi, however, remains a mystery. The announcement of a new game would certainly be a strong possibility as well.

UPDATES!

This area will be kept up to date with news on this mystery…

  • (2/24/09) A ninja named Locust_Star could be heard/read shouting “sensootaka sannyuu mokuyoubi” – or, “sensou taka sannyuu mokuyoubi” which translates directly to “war hawk coming thursday”, confirming the arrival of a Warhawk game space with the v1.11 PSHome update Thursday.
  • (2/24/09) A new daily message indicates that there will be certain ninjas running around between 9-10am PST (12-1pm EST) within PSHome, carrying messages to their masters, which could be intercepted.  Version 1.11 of PSHome will also be rolled out on Thursday.
  • (2/23/09) TheSixthAxis has a new entry that’s quite suspicious… The RSS summary for this entry reads: “XI, My Friend. Open Up. I remember when all this was just grass. Sorry, glass.”  TSA has previously posted entries hinting that they have inside info.
  • (2/23/09) The recent video shown on the EU server Redbull video is now available in North America’s Central Plaza.

Whatever the mystery is, however, it’s creepy enough, vague enough, and enticing enough to have people going bananas over this “Xi” the world over.  Suffice to say, they want answers…

Xi Protest

Tags: , ,

Categories: ARGs General, Video games, Viral General

6
Feb'09

Smorgasboard of News and Updates!

   Posted by: thebruce

In an attempt to cover quite a number of running projects and games, here are a few launches, news items, and announcements to pore over.

Serious Games

Akoha – Come play it forward!
Self-labeled as a “social reality game”, Akoha is physical card-based game with ‘act-of-kindness’ missions to carry out on or with friends. You can get cards by buying decks, or by being given a card by someone who just completed a task. The visual explanation explains how players registered at akoha.com can see each card’s history of good deeds (including video blogs, testimonies, etc), who’s done what, when and where, and players can also earn karma points for carrying out these tasks. With enough karma you can begin creating other missions for people to carry out. Akoha is currently in a beta testing phase, but it’s a “big, bold and crazy kind of idea”, and it’s Canadian!

Ruby’s Bequest
Ruby’s Bequest is a new game from Institute for the Future telling the story of the (fictional) town Deepwell and its residents, and providing “a unique immersive experience in which thousands of people will help forecast the future of caring in the United States.”. Sponsored by United Cerebral Palsy and AARP, the game will play similarly to World Without Oil, where 7 years will pass between the month starting from launch, March 9th to the April 10th conclusion. Find out more information and join in at RubysBequest.org

Movies/TV

Terminator: Connor Chronicles or Salvation?
A website has recently appeared on the radar: SkynetResearch.com. Little to nothing is known about it besides what’s currently visible. More weight seems to be placed on this being related to Terminator: Salvation, slated for May 22 release, as the site is owned by Warner Bros, according to the Privacy Policy linked in its footer. What do you think?

Who’s Watching the Watchmen?
Much has been revealed since TheNewFrontiersman.net was discovered and its contents opened. The New Frontiersman, reporting on ‘hero’-related news in a very mid-20th century manner, also has a twitter account you can follow, a Youtube channel to watch, a Flickr account to view, and a newsfeed to read. Content galore! A true alternate reality – Nixon on Mt. Rushmore?
Watchmen is slated for release March 6.

Video Games

FEAR 2 Level III Testing
FEAR 2′s viral campaign recently executed a live event in New York City, with the Armacham Mobile FEAR Lab experience. Silver case recipient J.C Hutchins was on the scene to record the report the entire experience. Read about and watch his test and experience at JCHutchins.net. Visit Armacham.com (don’t be afraid!) and see what upcoming dates are listed on the calendar… FEAR 2: Project Origin is slated for release on Xbox 360, PS3 and PC, February 10th.

Singularity’s Mir-12
Russian spies, conspiracies, sci-fi, gorgeous women, it’s all here: visit MIR-12.com to find out what happened to Natasha Norvikov, and follow the ongoing investigations. If you can read Russian, you’ll have a much easier time! Raven software is releasing their first person shooter Singularity on Xbox360, PS3, and PC soon.

Halo Mysteries Return:
Mbaraki.2552
– Reported yesterday here at Wikibruce, new mysterious content has appeared in Bungie’s weekly updates in the Halo 3: ODST sections. The latest insert: “IDENT PROC 13262.0 MBARAKI.2552″ appeared in Jan 30th’s news.
* B.Net group Compound Intelligence discussion (membership req’d)
The Way Their World Ended – a twitter account named intimation, believed to be run by a form of AI, made contact with some people earlier this year. A dream-style puzzle was solved leading to the website thewaytheirworldended.com with weekly updates. Explicit references have been made to Halo, and past ARGs Iris, and I Love Bees. Speculation is mixed as to whether this is official or a grassroots ARG.
* Unfiction discussion

More Mirror’s Edge?
Hot on the heals of EA’s release of Mirror’s Edge, a new mystery has arisen hinting at an upcoming Mirror’s Edge 2 (confirmed to eventually become a trilogy). Pirandello/Kruger teases a red door… which soon after led to Newstream Energy. The investigation is ongoing!

Grassroots / other

Are you 23?
Disney’s launched a countdown of their own, located at Disney.com/23, for March 10, 2009. What’s so special about the number 23? (Besides Jim Carrey’s movie of the same name) Speculation, as it pertains to Disney, makes note of points such as Disney’s founding in 1923, or Steve Jobs’ purchase of Pixar in 1986 (23 years ago). The leading speculation which seems to be gaining ground is that it’s related to the March launch of Disney’s “Club 23″ (or D-23?) program. A revealing post on a Disney site has since been removed, but you can read the message here.

Ice Shock – Descendant
M.G.Harris was fairly open and public about an upcoming ARG for her book “Ice Shock“, which I reported on via ARGN.com back in November. She has now revealed the name: The Descendant, in a recent blog post. You can watch a 60-second trailer for the upcoming ARG at TheMGHarris.com fan site. Harris has slated its launch for March this year.

Yellow Curtain returns!
The Yellowcurtain wiki was recently updated with the news: “ATTENTION: Countdown for Yellow Curtain Episode 3 is ON!” While Episode 3 was apparently scheduled for launch January 15th, it may have been pushed a few weeks. Visit Yellowcurtain.com, watch anashel’s channel, or join the Facebook group for updates.

Tags: , , , , , , , , , , , , , , , , ,

Categories: ARGs General, Books, Grassroots, Movies, Video games, Viral General

19
Jan'09

How to fend off a Milwaukee Worker Power

   Posted by: thebruce

On Saturday, January 17th, a number of New Yorkers gathered at a predetermined location in Central Park, not knowing what for or who might show up. On arrival, they met with Joey from the Milwaukee Tourism Commission, who disseminated some conspiratorial information about the status of Milwaukee and recent events.

The climax of the event came when Worker Power showed up and interrupted their meeting in the park. Power came running at the group in his ‘Power run’ form as seen in the promotional video, and a battle ensued… It has to be seen to be fully understood. (Well, not fully understood – it probably won’t help make anything more understood at all; but it is quite entertaining!)

On collecting the reward for defeating Worker Power, the bystanders uncovered a hidden message from Mars Madison by sorting out 100 one-dollar bills by serial number, with one letter on each (strangely, bill #42 was missing) which read:

I MADE A MISTAKE WORKING HERE, BUT I’M TOO DEEP TO QuIT 888 @ 8 AV FOR BUSINESS AND EVEN SOME PLEASURE PHASE TWO NOW BEGINS <3 MM

This led the group to an ice cream shop where they ran into the Businesswomen trio, giggling to themselves and enjoying life while sharing a milkshake. They handed over the diary of Mars Madison, which contained a number of hand-written, encoded pages. More footage of this livedrop follows:

All this to say, there’s something afoot in Milwaukee!

The full series of raw footage from the event is available in 5 parts, thanks to BigT.

Part 1, Part 2, Part 3, Part 4, Part 5

Tags:

Categories: ARGs General, Viral General

16
Dec'08

Star Trek on the big big screen

   Posted by: thebruce

While we eagerly watch the Enterprise being built on Earth, awaiting the day when that welder gets tired or just runs out of metal to weld, lots of nuggets are being revealed from other locations about J.J. Abrams’ upcoming film.

  • Intel’s been busy with their Star Trek / Intel branded Star Trek experience at BoldlyGo.Intel.com, revealing a load of exclusive eye candy.
  • And the official website StarTrekMovie.com has just recently been updated with a wealth of new content to boot.

On December 15th, Paramount announced that Star Trek would arrive in theatres May 9, 2009, and be presented in in IMax.

Approximately one year ago, the viral campaign for The Dark Knight called Why So Serious (a phrase of the Joker’s that still sends shivers down my spine!) had fans flocking to specially selected IMax theatres across the continent to view the movie’s prologue (the 8 minute intro sequence) in pure, specially filmed, IMax glory.

So while you tap your fingers at the “viral” NCC-1701.com, and wonder what JJ Abrams has up his sleeve for Star Trek marketing (if anything!), take a gander through this press release.

J.J. Abrams’ Vision of the Greatest Space Adventure of All Time to Run in Select IMAX Theatres

LOS ANGELES, CA, December 12, 2008 ­ Paramount Pictures and IMAX Corporation (NASDAQ: IMAX; TSX: IMX) today announced that Star Trek, directed by J.J. Abrams (“Mission: Impossible III”, “Lost” and “Alias”), will be simultaneously released to both IMAX® and conventional theatres worldwide on May 8, 2009. Star Trek, which chronicles the early days of James T. Kirk and his fellow USS Enterprise crew members, will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. Paramount Pictures will be the exclusive distributor of the film to IMAX theatres worldwide.

Star Trek is one of the world’s most successful science fiction entertainment series and media franchises. Created by Gene Roddenberry, the Star Trek phenomenon has lead to six television series, ten feature films, dozens of computer and video games, hundreds of novels and fan stories, as well as a themed attraction in Las Vegas. Star Trek has also inspired a following of millions of “Trekkies” of all ages that span across the globe.

“We’re excited to share the enhanced IMAX version of this film with the millions of dedicated fans who have been anticipating this release since production began,” said Rob Moore, Vice Chairman, Paramount Pictures. “The IMAX Experience adds that extra level of excitement to an already action-packed film, giving moviegoers a premium ‘event’ at the multiplex.”

Added J.J. Abrams, “I’m thrilled that audiences will be able to experience this new, epic world of Star Trek ­ with an incredible cast and mind-blowing visual effects ­ on what is, obviously, the most remarkable film format in the world.”

“Star Trek combines top Hollywood story-telling talent with space exploration, and each is very conducive to The IMAX Experience,” said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. “Expanding our relationship with Paramount Pictures to include this film strengthens our 2009 slate, and with the continuing rollout of digital IMAX theatre systems, we will be able to offer the fan-base more locations to experience the epic first journey of the USS Enterprise in the most immersive way.“

“Both Star Trek and IMAX have taken audiences to far away places they would normally not be able to go, and in this case, it’s space ­ the final frontier,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “J.J. Abrams has created a powerful movie that has fans worldwide feverishly anticipating its release. We are thrilled to partner with Paramount Pictures to bring J.J.’S exciting vision of this incredible space adventure to IMAX screens.”

From director J.J. Abrams and screenwriters Alex Kurtzman & Roberto Orci (“Transformers,” “MI: III”) comes a new vision of the greatest space adventure of all time, “Star Trek,” featuring a young, new crew venturing boldly where no man has gone before. Star Trek explores the early Starfleet careers of future Enterprise officers Kirk (Chris Pine), Spock (Zachary Quinto), Scotty (Simon Pegg), Amanda Grayson (Winona Ryder), Uhura (Zoe Saldana), McCoy (Karl Urban), Sulu (John Cho), and Chekhov (Anton Yelchin). A Romulan, Nero (Eric Bana), and a much older Spock (Leonard Nimoy) are influences, as well as Captain Pike (Bruce Greenwood), the first captain of the USS Enterprise.

About IMAX Corporation

IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world’s best movie presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR, technology. IMAX DMR is the Company’s groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX’s renowned projectors display crystal-clear images on the world’s biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2008, there were 320 IMAX theatres operating in 42 countries.

IMAX®, IMAX® 3D, IMAX DMR®, IMAX®, MPX®, and The IMAX Experience® are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

Maybe a few rounds of Slusho will give a boost to those construction workers…

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Categories: Movies, Viral General